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Evli Alexander Incentives, developer of equity based incentive plan and remuneration services, has a new strategic partner, the international private equity fund Bregal Milestone. With the support of growth capital and strategic support through the new partner, the company wants to revolutionize the prevailing operating practices in the industry and is setting out to conquer Europe under the new name Allshares.
Evli Alexander Incentives, which specialises in developing and managing equity based incentive plans and share ownership services, has a new strategic partner alongside the existing ones, private equity fund Bregal Milestone, which provides growth capital and strategic support to pioneering companies in the technology sector. Following the transaction announced today, Bregal Milestone will become one of the biggest shareholders of Evli Alexander Incentives. EAI has been a subsidiary of the investment and wealth management company Evli Plc since 2020. Evli Group will continue as one of the biggest shareholders.
“We are extremely pleased that our SaaS service model for equity based incentives, which has been honed to its peak over the past three years, and our strong design expertise have attracted an influential growth equity fund like Bregal Milestone. The partnership offers new opportunities in terms of our international growth and service development that we could never have dreamed of,” says CEO of Evli Alexander Incentives Pertti Helaniemi.
Evli Alexander Incentives is one of the leading companies in the Nordic region specialising in equity based executive management remuneration that stands out with its comprehensive range of services and advanced technical solutions. EAI's customers get all incentive plan services under one roof, from design to consulting and management. With its new partner, the company will seek international growth with an updated brand and new name, Allshares.
“Our industry is fragmented, and typically companies have to seek help for their incentive plan from several different actors, which makes implementation complex and weakens the effectiveness of the solutions. We have a profound understanding and knowledge of equity-based incentives. We operate as a comprehensive partner to our clients, covering the entire lifecycle of their incentive plans seamlessly across the globe. We are strong believers in the power and impact of employee share ownership. Our mission is to help companies integrate these sustainable solutions into their strategy and culture”, says Kristina Wichmann, head of design and consulting business.
Currently, EAI’s design services are used by more than 150 companies in the Nordic region each year. The company manages the incentive plan services of more than 140 companies in Helsinki and Stockholm. Its customers also include a growing number of startup and growth companies that want to engage their employees already in the early stages of their growth. In addition, the company manages over a hundred personnel funds in Finland. EAI currently employs approximately 65 experts in Finland and Sweden.
Leverage for international growth
As its new capital investor and strategic partner, Bregal Milestone's goal is to make Evli Alexander Incentives, or Allshares, the number one name in incentive plan services throughout Europe.
“Evli Alexander Incentives is crafted by wealth management and legal experts and trusted by corporate giants like Nokia and Kone. With the unwavering support of Evli Group, we are confident that Allshares is uniquely positioned to revolutionize end-to-end share plan design and administration across both public and private markets in Europe through an intelligent, and tech-forward platform,” says Cyrus Shey, Partner at Bregal Milestone.
The new partner’s proven track record in scaling Nordic champions via organic and inorganic growth also inspires confidence in the management of the parent company Evli Group.
“We see enormous potential in the partnership announced today. Leveraging our nearly 20-year track record and deep footprint in the Nordics, we see tremendous upside potential in partnering with Bregal Milestone to bring world-class employee share plan design and administration and adjacent value-added services to even more international enterprise customers and their employees”, says Maunu Lehtimäki, CEO of Evli Group.
The parties have agreed not to disclose the purchase price or terms of the agreement.
Additional information:
Pertti Helaniemi, Partner, CEO, Evli Alexander Incentives Oy, +358 50 560 5506, pertti.helaniemi@eai.fi
Kristina Wichmann, Partner, Evli Alexander Incentives Oy, +358 50 560 5507, kristina.wichmann@eai.fi
