Evli has the right to process the personal data that is necessary for its direct marketing operations on the basis of a client agreement, consent, or its legitimate interest. After the General Data Protection Regulation (GDPR) has entered into force on May 25, 2018, Evli will always ask permission to carry out direct marketing. It is possible to refuse direct marketing.
Evli uses personal data in connection with marketing analysis and product and client analysis. Marketing measures and the development of processes, business and systems, including testing, are based on the processing of personal data. This enables us to improve our product selection and optimize the services we provide to our clients.
In certain situations, we will ask you for your consent to process your personal data. The request for consent will contain details about the processing of the data in question. If you have consented to direct marketing, you also have the right to withdraw your consent. Additional information on the use of personal data at Evli.
The purpose of processing personal data in direct marketing is:
a) The marketing and/or direct marketing of products and/or services that come under investment operations and related functions. This includes the selection of electronically targeted services.
b) The direct marketing of the services of companies that belong to the same Group as the controllers.
As a Group, Evli collects, processes and analyses data on the use, traffic and events of its website and the services provided through it. Databases may be formed from the above-mentioned data, which enable the statistical processing of the data.
Opting out of the direct marketing register requires some action on your part. Evli uses the Hubspot marketing system in which, to prevent misuse, you must opt out either partly or fully from Evli’s marketing system. When the GDPR enters into force, all direct marketing messages sent from Evli (for example emails) will include the possibility to opt out of direct marketing either completely or in the areas that you want.
Opting in to the direct marketing register requires some action on your part. Evli uses the Hubspot marketing system in which, to prevent misuse, you are required to opt in to the direct marketing that you would like to receive. When the GDPR enters into force, most direct marketing messages sent from Evli and pages on which orders are made, for example, will provide an option to opt in to direct marketing.