Practical information about direct marketing

Evli Bank has the right to process the personal data that is necessary for its direct marketing operations on the basis of a client agreement, consent, or its legitimate interest. After the General Data Protection Regulation (GDPR) has entered into force on May 25, 2018, Evli Bank will always ask permission to carry out direct marketing. It is possible to refuse direct marketing.

Direct marketing and use of personal data

Evli Bank uses personal data in connection with marketing analysis and product and client analysis. Marketing measures and the development of processes, business and systems, including testing, are based on the processing of personal data. This enables us to improve our product selection and optimize the services we provide to our clients.
In certain situations, we will ask you for your consent to process your personal data. The request for consent will contain details about the processing of the data in question. If you have consented to direct marketing, you also have the right to withdraw your consent. Additional information on the use of personal data at Evli Bank.

The purpose of processing personal data in direct marketing is:

a) The marketing and/or direct marketing of products and/or services that come under investment operations and related functions. This includes the selection of electronically targeted services.

b) The direct marketing of the services of companies that belong to the same Group as the controllers.
As a Group, Evli Bank collects, processes and analyses data on the use, traffic and events of its website and the services provided through it. Databases may be formed from the above-mentioned data, which enable the statistical processing of the data.

Evli Bank uses cookies in its direct marketing to ensure the functionality of its online services, to monitor the areas of interest of the visitors to its website and online services, and to target its marketing.

What are cookies?

A cookie is a small text file that is stored on a tablet, mobile device or computer. Cookies make your daily life easier by saving data about the way you use our website and remembering the choices you make. For example, cookies allow the information that you have already entered on forms to appear automatically on new forms, so you don’t need to add the same information manually every time.

Use of cookies

We collect information on the ways that you use our website and our service package so that we can offer you an improved user experience. At the same time, cookies help us to further improve the functions on our sites.

You can choose whether or not to allow the use of cookies through your browser settings. If you do not allow their use, you can use Evli’s website and some of the services, but your choice may substantially restrict the functionality of the site and the services.

How to opt out of the direct marketing register

Opting out of the direct marketing register requires some action on your part. Evli Bank uses the Hubspot marketing system in which, to prevent misuse, you must opt out either partly or fully from Evli Bank’s marketing system. When the GDPR enters into force, all direct marketing messages sent from Evli Bank (for example emails) will include the possibility to opt out of direct marketing either completely or in the areas that you want.

Where to find a link to your data

  1. You can opt out of Evli Bank’s direct marketing register by opening a direct marketing email that you have already received from Evli (for example an email containing marketing material). Go to the bottom of the message and click on the link that says (depending on the language settings) “unsubscribe here” or “peru tästä”.

    The link will take you to a selection page, where you can either:
    A) partially opt out (recommended), in other words you decide what you want to receive from Evli’s direct marketing.
    B) fully opt out, where you refuse to receive any communications related to marketing: Unsubscribe me from all mailing lists.
  2. If you cannot find an old marketing email sent by Evli Bank, you can order an opt out message
    At the end of the message you will be able to opt out of Evli Bank’s direct marketing register either partly or fully by following the steps described in point 1.

How to add your name to the direct marketing register

Opting in to the direct marketing register requires some action on your part. Evli Bank uses the Hubspot marketing system in which, to prevent misuse, you are required to opt in to the direct marketing that you would like to receive. When the GDPR enters into force, most direct marketing messages sent from Evli and pages on which orders are made, for example, will provide an option to opt in to direct marketing.