Marimekko

Marimekko Corporation, Interim Report, 31 October 2025 at 8.00 a.m. EET

INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January–30 September 2025: Marimekko’s net sales and operating profit increased in the third quarter

This release is a summary of Marimekko’s interim report for the January–September period of 2025. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The third quarter in brief

• Marimekko’s net sales increased by 8 percent and totaled EUR 50.8 million (47.2). Net sales were boosted in particular by increased wholesale sales both in Finland and internationally.
• Net sales in Finland grew by 7 percent especially as wholesale sales increased. Increase in Finnish wholesale sales was partly supported by non-recurring promotional deliveries, which in the comparable year were strongly weighted on the first half of the year. International sales grew by 8 percent as both wholesale and retail sales increased. 
• Operating profit improved and amounted to EUR 12.5 million (11.1). Comparable operating profit totaled EUR 12.7 million (11.1) equaling to 24.9 percent of net sales (23.5).
• Operating profit was boosted by increased net sales. On the other hand, weakened relative sales margin and higher fixed costs had a negative impact on operating profit.

January–September in brief

• The company’s net sales grew by 5 percent and amounted to EUR 134.8 million (128.6). Net sales were boosted especially by the growth of wholesale sales in Europe and the Asia-Pacific region as well as increased retail sales in Scandinavia and Finland. As previously estimated, net sales were weakened by licensing income being considerably below the comparison year.
• Net sales in Finland increased by 3 percent due to, in particular, the positive development of retail sales. International sales grew by 8 percent with both wholesale sales and retail sales increasing.
• Operating profit improved to EUR 23.1 million (22.3). Comparable operating profit increased to EUR 23.5 million (22.7) equaling to 17.5 percent of net sales (17.6).
• Operating profit was boosted by increased net sales. On the other hand, weakened relative sales margin and higher fixed costs had a negative impact on operating profit.

Financial guidance for 2025

The Marimekko Group's net sales for 2025 are expected to grow from the previous year (2024: EUR 182.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2024: 17.5 percent). Rapid changes and uncertainties in the global trade policy, development of consumer confidence and purchasing power in the company’s main markets as well as possible disruptions in global supply chains, among others, cause volatility to the outlook for 2025.

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Interim Report.

Key Figures

* Brand sales are given as an alternative non-IFRS key figure, representing the reach of the Marimekko brand through different distribution channels. An unofficial estimate of sales of Marimekko products at consumer prices, brand sales are calculated by adding together the company’s own retail net sales and the estimated retail value of Marimekko products sold by other retailers. The estimated retail value is based on the company’s realized wholesale sales and licensing income. Brand sales do not include VAT, and the key figure is not audited. Some licensees provide exact retail figures, in which case these figures are used in reporting brand sales. For other licensing agreements, Marimekko’s own retail coefficients for different markets are used. Licensing income is reported as brand sales when licensed products are sold.

The change percentages in the table were calculated on exact figures before the amounts were rounded to millions of euros. The figure for comparable earnings per share takes account of similar items as comparable operating profit; tax effect included. Reconciliation of alternative key figures to IFRS and management’s discretion regarding items affecting comparability are presented in the table section of the Interim Report.

Tiina Alahuhta-Kasko, President and CEO, in conjunction with the report:

”Marimekko’s net sales increased both in Finland and internationally in the third quarter, and our operating profit improved despite the continued challenging market situation.

Marimekko’s net sales in the third quarter increased by eight percent and amounted to EUR 50.8 million (47.2). In particular, the growth of wholesale sales both in Finland and internationally increased net sales, and wholesale sales increased by 15 percent in total. Growth in Finland was partly supported by non-recurring promotional deliveries in domestic wholesale sales, which were heavily focused on the first half of the year in the comparison year. In July–September, our omnichannel retail sales were on par with the good level of the comparison period: sales in Scandinavia and Europe increased, while retail sales in Finland fell short of the strong comparison period. Cumulative retail sales also increased in Finland in January–September. Total net sales in Finland grew by seven percent in the third quarter, while international net sales increased by eight percent. 

Net sales growth increased operating profit, and in July–September our comparable operating profit improved by 14 percent to EUR 12.7 million (11.1), representing 24.9 percent of net sales (23.5).

In January–September, our net sales grew by five percent and amounted to EUR 134.8 million (128.6). Net sales growth improved our comparable operating profit, which increased to EUR 23.5 million (22.7), representing 17.5 percent of net sales (17.6).

In the third quarter, we continued our consistent work in building our international brand and growing and nurturing our customer community. The launch of the capsule collection featuring Maija Isola's prints curated by Laila Gohar, originally presented with an impressive installation at Milan Design Week, was celebrated with in-store events in Stockholm and New York as well as a pop-up store in Paris. In Helsinki, events were organized for our customers during Helsinki Design Week in honor of our Artek collaboration collection and Marimekko’s Field of Flowers exhibition showcased at the Habitare design fair.

The Field of Flowers touring exhibition, which started in Japan early this year, presents Marimekko’s latest floral prints designs – the classics of the future – and continues to introduce new audiences to Marimekko’s art of printmaking. In the third quarter, in addition to Helsinki, the exhibition visited Taipei, Tokyo, Ho Chi Minh City and Osaka. Floral prints from the Field of Flowers exhibition were also seen at the fashion show featuring Marimekko's summer 2026 collection held during Copenhagen Fashion Week in August, which attracted a large audience of international media, industry influencers and friends of Marimekko. In September, a Marimekko fashion show was held in Bangkok to celebrate our brand’s tenth anniversary in Thailand.

Omnichannel retail sales represents the core of Marimekko’s distribution strategy. Marimekko stores and online stores are either operated by our company itself or – especially in Asia – by our loose franchise partners. Store locations that cater to Marimekko’s target audience are essential for us, which is why we are constantly developing our store network. The third quarter saw the opening of a new Marimekko store in Taipei and six pop-up stores across Asia. After the review period, the opening of a new flagship store was celebrated in Hong Kong when the Marimekko store, opened on Leighton Road in the busy Causeway Bay area in 2012, found a renewed home on the same street. Asia plays an important role in our international growth strategy, and together with our partners, we continue to invest in the Asian markets, even though at the moment the uncertainty in the global economy is reflected in consumer behavior, especially in China. We see significant growth opportunities for Marimekko in Asia in the long-term.

In August, we launched Marimekko’s French-language online store well in advance of the first-ever Marimekko Paris flagship store opened in late October. Located in the popular area of Le Marais, the goal of the store is to strengthen our global brand awareness and support long-term growth across different channels and international markets.

At Marimekko, we believe that the winning brands of the future will be determined in challenging market conditions. We will continue our determined work and investments to expand the global Marimekko phenomenon and scale our profitable growth. Our good financial position and the positive development of our business provide us with excellent premises for this.”

Market outlook and growth targets for 2025

There are still significant uncertainties related to the development of the global economy, such as tensions related to geopolitics and trade relations. The indirect impacts of these tensions and other uncertainties, as well increasing tariffs, on the general economic situation may be reflected in consumer confidence, purchasing power and behavior and, as a result, can have a weakening impact on Marimekko’s business in 2025. Possible disruptions in production and logistics chains may also have a negative impact on the company’s sales, profitability and cash flow.

Finland, Marimekko’s important domestic market, traditionally represents about half of the company’s net sales. Sales in Finland in 2025 are impacted by the weak general economy and low consumer confidence as well as the development of purchasing power and behavior. In addition, the tactical operating environment continues to have an impact on the business. The timing between quarters of the non-recurring promotional deliveries in Finnish wholesale sales and their size typically vary on an annual basis. In 2025, the non-recurring promotional deliveries in wholesale sales are expected to be significantly lower than in the comparable year and weighted clearly in the second half of the year. Despite the weak market situation, net sales in Finland are expected to be approximately at the level of the previous year or increase slightly.

International sales are estimated to grow in 2025. In the strategy period 2023–2027, Marimekko focuses on Asia as the most important geographical area for international growth. In 2025, net sales in the Asia-Pacific region, Marimekko’s second-largest market, are expected to be approximately at the level of the previous year or increase slightly. A significant part of Marimekko’s licensing income in 2024 was recorded as net sales in the Asia-Pacific region, and as a result, the forecast decrease in licensing income in 2025 is estimated to have a weakening impact on net sales in the market area. Wholesale sales in the Asia-Pacific region, which include sales to loose franchise partners, are expected to also increase in 2025 despite the private consumption in China becoming more cautious during the year following the general economic uncertainties. Marimekko’s long-term growth prospects in the Asia-Pacific region remain unchanged. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2025, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia.

Licensing income in 2025 is forecasted to be significantly below the previous year’s record level.

Due to the seasonal nature of Marimekko’s business, a major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year.

Marimekko develops its business with a long-term view and aims to continue scaling its profitable growth in the upcoming years. In 2025, fixed costs are expected to be up on the previous year. The general cost inflation continues to also affect Marimekko in 2025. Personnel expenses are impacted, for example, by general pay increases in different markets. Marketing expenses are expected to increase (2024: EUR 10.6 million).

Increased tariffs in the United States have a direct impact on only a small part of Marimekko’s business, as the entire North American market accounted for 6 percent of the Group’s net sales in 2024. Based on current information, the increases in tariffs are expected to grow the procurement costs of Marimekko products sold in the US market, but the company has initiated diverse measures to mitigate the negative impacts of the tariffs.

Early commitments to product orders from partner suppliers, typical of the industry and partly further emphasized due to different factors, undermine the company’s ability to optimize product orders and respond to rapid changes in demand and supply environment, which also increases risks related to sales, relative profitability, inventory management and cash flow. This also hampers responding to the increasing tariffs in the US. There are also uncertainties related to global production and logistic chains, which may cause delays, for example, and thus have an impact on the company’s sales and profitability. Marimekko works actively in various ways to ensure functioning production and logistics chains, to mitigate increased costs and other negative impacts, to avoid delays, and to enhance inventory management.

Marimekko is closely monitoring the development of global trade policy and tariffs between countries, general economic situation, the development of consumer confidence and purchasing power and the impacts of possible exceptional situations and disruptions, and adjusts its operations and plans accordingly.

Media and investor conference

A media and investor conference will be held in English on 31 October 2025 at 2.00 p.m. EET. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q3-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:
Tiina Alahuhta-Kasko, President and CEO, tel. +358 9 758 71
Elina Anckar, CFO, tel. +358 9 758 7261

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Attachment

• Marimekko Corporation Interim Report 1-9_2025

Marimekko Corporation, Press release 24 October 2025 at 11.00 a.m. EEST

Release of Marimekko's Interim Report, 1 January–30 September 2025

Marimekko Corporation’s Interim Report 1 January–30 September 2025 will be published on Friday 31 October 2025 at 8.00 a.m. EET. The report and related materials will be available on the company’s website at https://company.marimekko.com/investors after the publication.

A media and investor conference will be held in English on 31 October 2025 at 2.00 p.m. EET. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q3-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Additional information:
Anna Tuominen, Marimekko Communications
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Press Release, 22 September 2025 at 13.00 a.m. EEST

Marimekko flagship store opens in Hong Kong

Finnish lifestyle design house Marimekko celebrates the official opening of a flagship store in Hong Kong on 16 October 2025. Located in Hong Kong’s Causeway Bay, a bustling epicenter of premium fashion and lifestyle brands serving both local and tourist shoppers, the Leighton Road Marimekko store originally opened in 2012 has found a new, refurbished home on the same street and re-opens as a flagship store. The store is operated by the established fashion and lifestyle retail specialist Sidefame Ltd, Marimekko’s loose franchise partner in the Hong Kong and China markets since 2011.

“We believe that even in a digitalized world, creative and emotionally engaging physical retail concepts play an important role as the hearts of brand culture, fueling omnichannel growth. We are excited together with our esteemed partner Sidefame to take this next step in Hong Kong to build up the Marimekko phenomenon. The experiential and modular flagship at Leighton Road follows our most updated store concept and acts as a window to Marimekko’s optimistic lifestyle philosophy and art of printmaking, inspiring both new and existing customers,” says Natacha Defrance, Senior Vice President, Sales, Region East at Marimekko.

The new flagship store’s exterior highlights Marimekko’s celebrated Unikko print, whereas the interior design is inspired by Marimekko’s own textile printing factory in Helsinki, Finland. The store features a curated assortment of Marimekko’s lifestyle products ranging from fashion, bags and accessories to home items, including printed fabrics.

During the strategy period of 2023–2027, Marimekko is focused on scaling its business, with Asia as the most important geographical area for international growth. The company approaches its market areas through key cities, such as Hong Kong. Renowned as a major hub for creativity, fashion and design, Hong Kong provides an opportunity to build brand awareness and positioning with a wider impact in Asia. Marimekko operates in Asia mainly through a loose franchise partnership model.

Images are available for download in Marimekko’s image bank.

Further information:
Leena Salomaa, Marimekko Communications
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Stock Exchange Release, 14 August 2025 at 8.15 a.m. EEST

Marimekko’s financial reporting and Annual General Meeting in 2026

In 2026, Marimekko Corporation will publish financial information as follows:

• Financial Statements Bulletin 2025 on Thursday 12 February 2026 at 8.00 a.m.
• Interim Report 1 January–31 March 2026 on Wednesday 13 May 2026 at 8.00 a.m.
• Half-year Financial Report 1 January–30 June 2026 on Thursday 13 August 2026 at 8.00 a.m.
• Interim Report 1 January–30 September 2026 on Wednesday 4 November 2026 at 8.00 a.m.

Marimekko observes a silent period of 30 days prior to publishing of financial information.

The company’s Financial Statements and the Report of the Board of Directors 2025 will be published on the company’s website in week 13, at the latest.

Marimekko’s Annual General Meeting is planned to be held on Thursday 16 April 2026 at 2 p.m. The notice to convene the Annual General Meeting will be given later by the Board of Directors. A shareholder may request that a matter falling within the competence of the General Meeting shall be placed on the agenda of the Annual General Meeting. To this effect, a written request should be sent to the Board of Directors on Thursday 15 January 2026, at the latest. An announcement on the resolutions of the Annual General Meeting will be released after the meeting.

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com 

Marimekko Corporation, Half-year Financial Report, 14 August 2025 at 8.00 a.m. EEST

HALF-YEAR FINANCIAL REPORT OF MARIMEKKO CORPORATION, 1 January–30 June 2025: Marimekko’s net sales in the second quarter grew and operating profit improved

This release is a summary of Marimekko’s half-year financial report for the January–June period of 2025. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The second quarter in brief

• Marimekko’s net sales increased by 2 percent and totaled EUR 44.5 million (43.7). Net sales were boosted in particular by increased retail sales both in Finland and internationally. On the other hand, net sales development was weakened, as anticipated, by non-recurring promotional deliveries in Finnish wholesale sales being considerably lower than in the strong comparison period.
• Net sales in Finland grew by 3 percent as retail sales increased. International sales grew by 1 percent even with licensing income decreasing significantly, as previously estimated.
• Operating profit improved and amounted to EUR 6.3 million (6.1). Comparable operating profit totaled EUR 6.5 million (6.4) equaling to 14.6 percent of net sales (14.6).
• Operating profit was boosted by increased net sales and improved relative sales margin. On the other hand, higher fixed costs had a negative impact on operating profit.

January–June in brief

• The company’s net sales grew by 3 percent and amounted to EUR 84.1 million (EUR 81.3). Net sales were boosted especially by the growth of wholesale sales in Europe and increased retail sales in Finland. As previously estimated, net sales were weakened by non-recurring promotional deliveries in Finnish wholesale sales and licensing income being considerably below the strong comparison period.
• Net sales in Finland were on par with the comparison period as retail sales increased. International sales grew by 7 percent with both wholesale sales and retail sales increasing. In line with earlier estimates, licensing income decreased significantly.
• Operating profit totaled to EUR 10.6 million (11.2). Comparable operating profit was EUR 10.9 million (11.6) equaling to 13.0 percent of net sales (14.2).
• Weakened relative sales margin and higher fixed costs decreased operating profit. On the other hand, increased net sales supported operating profit.

Financial guidance for 2025

The Marimekko Group's net sales for 2025 are expected to grow from the previous year (2024: EUR 182.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2024: 17.5 percent). Rapid changes and uncertainties in the global trade policy, development of consumer confidence and purchasing power in the company’s main markets as well as possible disruptions in global supply chains, among others, cause volatility to the outlook for 2025.

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Half-year Financial Report.

Key figures

* Brand sales are given as an alternative non-IFRS key figure, representing the reach of the Marimekko brand through different distribution channels. An unofficial estimate of sales of Marimekko products at consumer prices, brand sales are calculated by adding together the company’s own retail net sales and the estimated retail value of Marimekko products sold by other retailers. The estimated retail value is based on the company’s realized wholesale sales and licensing income. Brand sales do not include VAT, and the key figure is not audited. Some licensees provide exact retail figures, in which case these figures are used in reporting brand sales. For other licensing agreements, Marimekko’s own retail coefficients for different markets are used. Licensing income is reported as brand sales when licensed products are sold.

The change percentages in the table were calculated on exact figures before the amounts were rounded to millions of euros. The figure for comparable earnings per share takes account of similar items as comparable operating profit; tax effect included. Reconciliation of alternative key figures to IFRS and management’s discretion regarding items affecting comparability are presented in the table section of the Half-year Financial Report.

Tiina Alahuhta-Kasko, President and CEO, in conjunction with the report:

”The positive development of Marimekko's omnichannel retail sales continued, and our net sales and operating profit increased in the second quarter in spite of the continued challenging market situation.

Marimekko’s net sales in the second quarter increased by two percent and amounted to EUR 44.5 million (43.7). Net sales were boosted particularly by the growth of retail sales in Finland and internationally. The positive development of retail sales in a weak and unstable economic environment reflects not only our long-term brand building efforts but also the resilience and agility of our company. As previously estimated, the development of Marimekko’s wholesale sales was affected by non-recurring promotional deliveries in Finnish wholesale sales being considerably lower than in the strong comparison period. Nevertheless, net sales in Finland increased by three percent thanks to the positive development of retail sales. International net sales increased by one percent in spite of licensing income decreasing significantly, as anticipated. 

Our comparable operating profit in April–June amounted to EUR 6.5 million (6.4), representing 14.6 percent of net sales (14.6). Operating profit improved due to the growth of net sales and the improved relative sales margin. Higher fixed costs, in turn, had a negative effect on operating profit.

In January–June, our net sales increased by three percent and totaled EUR 84.1 million (81.3). Our comparable operating profit was EUR 10.9 million (11.6), representing 13.0 percent of net sales (14.2).

Marimekko’s spring was full of colorful events that surprised and delighted our community. In April, the limited-edition collaboration collection with the global footwear brand Crocs became available in stores around the world. The bright and colorful sandals and clogs as well as accessories were enthusiastically received, and many of the styles quickly sold out.  Collaboration collections like this, which are widely available around the world, play a significant role in introducing new customers to Marimekko. Our collaboration with the Blue Bottle Coffee café chain brought Marimekko prints to a total of 10 cafés and related events in the United States and a number of countries in Asia, deepening our relationship with the Marimekko community and building our brand awareness in a more targeted manner in our key cities. In June, the 3 Days of Design event in Copenhagen featured a first look at the limited-edition furniture collection created in collaboration with another iconic Finnish design company, Artek. The collection will be available in stores in September.

In April, Marimekko and the New York-based artist and influencer Laila Gohar joined forces at Milan Design Week for an impressive installation that invited guests into a larger-than-life sleeping space. The event, which introduced a capsule collection curated by Laila Gohar featuring Maija Isola's prints, gained significant visibility and was highlighted by the media as one of the key events of the week. The capsule collection will be available in stores in September. In May, we celebrated Marimekko Day, an event with a rich tradition that culminated in fashion shows in Helsinki's Esplanade Park that drew record audiences. In addition to the fashion shows, the start of summer was celebrated in stores and events around the world.  Field of Flowers, a touring exhibition that started in Japan in March, presented Marimekko's latest prints in Kuala Lumpur and Hong Kong in the second quarter.

We are very pleased about the sustained growth of our omnichannel retail sales, as it demonstrates the significance of our consistent development efforts. Marimekko stores and the online store provide our customers with the most inspiring and immersive way to experience our lifestyle concept. We continuously develop our store network and customer experience. In total, our omnichannel retail sales increased by six percent in April–June. In the second quarter, new Marimekko stores were opened in Osaka and Kuala Lumpur, and an outlet store was opened in Espoo. In addition, eight pop-up stores served customers in selected Asian metropolises and in Finland. In April, we launched the Marimekko online store in New Zealand. In June, we introduced a German language version of our online store. The new technology platform we deployed for our online store last September not only provides an even more personalized customer experience, it also offers plenty of opportunities for automation, for example.

After the review period, we announced that we will open our first ever Marimekko flagship store in Paris in fall 2025, and that will be preceded by the launch of pop-up stores in the iconic Parisian department stores: Le Bon Marché and Galeries Lafayette. The flagship store, which represents Marimekko's latest, continuously evolving store concept, will be a showcase for Marimekko's art of printmaking and optimistic lifestyle philosophy, and it also serves as a meeting place for the Marimekko community. Paris is one of the most important cities on the global fashion scene. Its impact in terms of building brand awareness and positioning extends beyond Europe to Asia and North America. This means that the flagship store in Paris supports the broader scaling of the Marimekko brand phenomenon and long-term growth across different channels and international markets. Our strong financial position and the sustained positive development of our business give us an excellent opportunity to make strategic growth investments that strengthen our competitiveness in spite of the weak general market situation."

Market outlook and growth targets for 2025

There are still significant uncertainties related to the development of the global economy, such as tensions related to geopolitics and trade relations. The indirect impacts of these tensions and other uncertainties, as well increasing tariffs, on the general economic situation may be reflected in consumer confidence, purchasing power and behavior and, as a result, can have a weakening impact on Marimekko’s business in 2025. Possible disruptions in production and logistics chains may also have a negative impact on the company’s sales, profitability and cash flow.

Finland, Marimekko’s important domestic market, traditionally represents about half of the company’s net sales. Sales in Finland in 2025 are impacted by the weak general economy and low consumer confidence as well as the development of purchasing power and behavior. In addition, the tactical operating environment continues to have an impact on the business. The timing between quarters of the non-recurring promotional deliveries in Finnish wholesale sales and their size typically vary on an annual basis. In 2025, the non-recurring promotional deliveries in wholesale sales are expected to be significantly lower than in the comparable year and weighted clearly in the second half of the year. Despite the weak market situation, net sales in Finland are expected to be approximately at the level of the previous year or increase slightly.

International sales are estimated to grow in 2025. In the strategy period 2023–2027, Marimekko focuses on Asia as the most important geographical area for international growth. In 2025, net sales in the Asia-Pacific region, Marimekko’s second-largest market, are expected to increase. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2025, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia.

Licensing income in 2025 is forecasted to be significantly below the previous year’s record level.

Due to the seasonal nature of Marimekko’s business, a major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year. Net sales and operating profit development in the first quarter of 2025 was negatively impacted by timing differences from the comparison period. In the comparable year, a large amount of non-recurring promotional deliveries in Finnish wholesale sales occurred exceptionally during the first quarter of the year. In addition, a significant part of licensing income in 2024 was recorded already during the first quarter of the year, unlike in 2025.

Marimekko develops its business with a long-term view and aims to continue scaling its profitable growth in the upcoming years. In 2025, fixed costs are expected to be up on the previous year. The general cost inflation continues to also affect Marimekko in 2025. Personnel expenses are impacted, for example, by general pay increases in different markets. Marketing expenses are expected to increase (2024: EUR 10.6 million).

Increasing tariffs in the United States have a direct impact on only a small part of Marimekko’s business, as the entire North American market accounted for 6 percent of the Group’s net sales in 2024. Based on current information, the increases in tariffs are expected to increase the procurement costs of Marimekko products sold in the US market, but the company has initiated diverse measures to mitigate the negative impacts of the tariffs.

Early commitments to product orders from partner suppliers, typical of the industry and partly further emphasized due to different factors, undermine the company’s ability to optimize product orders and respond to rapid changes in demand and supply environment, which also increases risks related to sales, relative profitability, inventory management and cash flow. This also hampers responding to the increasing tariffs in the US. There are also uncertainties related to global production and logistic chains, which may cause delays, for example, and thus have an impact on the company’s sales and profitability. Marimekko works actively in various ways to ensure functioning production and logistics chains, to mitigate increased costs and other negative impacts, to avoid delays, and to enhance inventory management.

Marimekko is closely monitoring the development of global trade policy and tariffs between countries, general economic situation, the development of consumer confidence and purchasing power and the impacts of possible exceptional situations and disruptions, and adjusts its operations and plans accordingly.

Media and investor conference

A media and investor conference will be held in English on 14 August 2025 at 2.00 p.m. EEST. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q2-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:

Tiina Alahuhta-Kasko, President and CEO, tel. +358 9 758 71
Elina Anckar, CFO, tel. +358 9 758 7261

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Attachment

• Marimekko_Half-year_Financial_Report_2025

Marimekko opens flagship store in Paris

Marimekko Corporation, Press Release 12 August 2025 at 13:00 EEST

Leading Finnish design house Marimekko will open its first ever flagship store in Paris, France, in the fall 2025. The new experiential retail space will be located in the vibrant Le Marais district, a renowned hub for fashion and design, in the proximity of several international premium brands as well as the Picasso Museum.

Marimekko approaches its market areas through key cities. Paris is one of the most important cities on the global fashion scene, and its impact in terms of building brand awareness and positioning extends beyond Europe to Asia and North America. This means that the flagship store in Paris supports the broader scaling of the Marimekko brand phenomenon and long-term growth across different channels and international markets.

“Our flagship store in Paris, inspired by the architecture of our textile printing factory in Helsinki, Finland, and representing our latest, ever evolving store concept, will be a showcase for Marimekko's art of printmaking and optimistic lifestyle philosophy in one of the world’s most important fashion capitals. The store will act as the heart of Marimekko’s brand culture and personalized customer service, a platform for inspiring events, and a meeting place for our community in Paris. It will play an important role in accelerating our global brand awareness and omnichannel growth as well as in the modernization of our distribution network in Europe. Even in a digitalized world, creative and emotionally engaging physical retail concepts are essential as we scale Marimekko’s growth globally,” says Noora Laurila, Senior Vice President of Sales for Marimekko Region West.

The opening of the flagship store will be preceded by the launch of pop-up stores in the iconic and tourist-frequented department stores Le Bon Marché and Galeries Lafayette, strengthening the brand’s presence in Paris.

Images of Marimekko’s store concept from other locations are available for download in Marimekko’s image bank.

Further information:
Leena Salomaa, Marimekko Communications
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Press release 6 August 2025 at 1.30 p.m. EEST

Release of Marimekko's Half-year Financial Report, 1 January–30 June 2025

Marimekko Corporation’s Half-year Financial Report 1 January–30 June 2025 will be published on Thursday, 14 August 2025 at 8.00 a.m. EEST. The report and related materials will be available on the company’s website at https://company.marimekko.com/en/investors/ after the publication.

A media and investor conference will be held in English on 14 August 2025 at 2.00 p.m. EEST. A live webcast of the conference can be watched at https://marimekko.videosync.fi/q2-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:
Anna Tuominen, Marimekko Communications
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Managers’ transactions, 19 May 2025 at 4.30 p.m. EEST

Marimekko Corporation: Managers' transactions (Brunazzo)

Marimekko Corporation’s Annual General Meeting held on 15 April 2025 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:
____________________________________________

Person subject to the notification requirement
Name: Brunazzo, Massimiliano
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350
Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20250519091659_44
____________________________________________

Transaction date: 2025-05-16
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 909 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 909 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION 

Released by:  
Corporate Communications, Anna Tuominen, tel. +358 40 584 6944 

DISTRIBUTION: 
Nasdaq Helsinki Ltd 
Key media 
 
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com 

Marimekko Corporation, Managers’ transactions, 19 May 2025 at 4.30 p.m. EEST

Marimekko Corporation: Managers' transactions (Vikkula)

Marimekko Corporation’s Annual General Meeting held on 15 April 2025 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:
__________________________________________

Person subject to the notification requirement
Name: Vikkula, Marianne
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350
Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20250519091659_48
____________________________________________

Transaction date: 2025-05-16
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 909 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 909 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by: 
Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Managers’ transactions, 19 May 2025 at 4.30 p.m. EEST

Marimekko Corporation: Managers' transactions (Kangas-Kärki)

Marimekko Corporation’s Annual General Meeting held on 15 April 2025 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:
____________________________________________

Person subject to the notification requirement
Name: Kangas-Kärki, Teemu
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350

Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20250519091659_46
____________________________________________

Transaction date: 2025-05-16
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 1212 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 1212 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by:
Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Managers’ transactions, 19 May 2025 at 4.30 p.m. EEST

Marimekko Corporation: Managers' transactions (Chen)

Marimekko Corporation’s Annual General Meeting held on 15 April 2025 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:
____________________________________________

Person subject to the notification requirement
Name: Chen, Carol
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350

Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20250519091659_45
____________________________________________

Transaction date: 2025-05-16
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 909 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 909 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by: 
Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Managers’ transactions, 19 May 2025 at 4.30 p.m. EEST

Marimekko Corporation: Managers' transactions (Takebayashi)

Marimekko Corporation’s Annual General Meeting held on 15 April 2025 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:
____________________________________________

Person subject to the notification requirement
Name: Takebayashi, Tomoki
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350

Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20250519091659_47
____________________________________________

Transaction date: 2025-05-16
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 909 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 909 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by: 
Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Interim Report, 14 May 2025 at 8.00 a.m. EEST

INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January–31 March 2025: Marimekko’s net sales in the first quarter grew and operating profit was at a good level

This release is a summary of Marimekko’s interim report for the January–March period of 2025. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The first quarter in brief

• Marimekko’s net sales increased by 5 percent and totaled EUR 39.6 million (37.7). Net sales were boosted in particular by the growth of wholesale sales in Europe and increased retail sales in Finland.
• Net sales development was negatively impacted by timing-related factors: in the comparable year, a large amount of non-recurring promotional deliveries in Finnish wholesale sales occurred exceptionally in the first quarter, as well as a significant proportion of the licensing income for the year was recorded. 
• Net sales in Finland decreased by 3 percent as domestic non-recurring promotional deliveries were lower. International sales grew by 14 percent with both wholesale and retail sales developing well. As previously estimated, licensing income was considerably below the comparison period.
• Operating profit was below the comparison period and amounted to EUR 4.3 million (5.1). Comparable operating profit in the seasonally smallest quarter totaled EUR 4.4 million (5.2) equaling to 11.1 percent of net sales (13.8).
• Operating profit was decreased by weakened relative sales margin especially due to higher discounts but also significantly lower licensing income. In addition, fixed costs were higher than in the comparison period. On the other hand, increased sales supported operating profit. 

Financial guidance for 2025

The Marimekko Group's net sales for 2025 are expected to grow from the previous year (2024: EUR 182.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2024: 17.5 percent). Rapid changes and uncertainties in the global trade policy, development of consumer confidence and purchasing power in the company’s main markets as well as possible disruptions in global supply chains, among others, cause volatility to the outlook for 2025.

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Interim Report.

Key Figures

* Brand sales are given as an alternative non-IFRS key figure, representing the reach of the Marimekko brand through different distribution channels. An unofficial estimate of sales of Marimekko products at consumer prices, brand sales are calculated by adding together the company’s own retail net sales and the estimated retail value of Marimekko products sold by other retailers. The estimated retail value is based on the company’s realized wholesale sales and licensing income. Brand sales do not include VAT, and the key figure is not audited. Some licensees provide exact retail figures, in which case these figures are used in reporting brand sales. For other licensing agreements, Marimekko’s own retail coefficients for different markets are used. Licensing income is reported as brand sales when licensed products are sold.


The change percentages in the table were calculated on exact figures before the amounts were rounded to millions of euros. The figure for comparable earnings per share takes account of similar items as comparable operating profit; tax effect included. Reconciliation of alternative key figures to IFRS and management’s discretion regarding items affecting comparability are presented in the table section of the Interim Report.

Tiina Alahuhta-Kasko, President and CEO, in conjunction with the report:

"Marimekko’s net sales continued to grow profitably in the first quarter. The increase in retail sales in all market areas in the prolonged challenging market situation reflects the competitiveness of the Marimekko brand and our agility.

Marimekko's net sales grew by five percent in the first quarter and reached EUR 39.6 million (37.7). Net sales were boosted in particular by the growth of wholesale sales in Europe and increased retail sales in Finland. Our retail sales also developed well in all of our other markets, and wholesale sales increased in all of our international market areas. The development of net sales was negatively affected by timing-related factors: in the comparable year, a large amount of non-recurring promotional deliveries in Finnish wholesale sales occurred exceptionally in the first quarter, as well as a significant proportion of the licensing income for the year.

In the important domestic market, Finland, retail sales grew by nine percent. Total net sales in Finland decreased by three percent due to a decline in non-recurring promotional deliveries in domestic wholesale sales. International net sales increased by 14 percent in spite of licensing income being significantly below the comparison period, as previously estimated.

Our comparable operating profit in the January–March period was at a good level, in the seasonally smallest quarter, reaching EUR 4.4 million (5.2) and representing 11.1 percent of net sales (13.8). Operating profit was negatively affected by the weakening of the relative sales margin, which was particularly due to higher discounts but also attributable to a considerable decrease in licensing income. Fixed costs were also higher than in the comparison period. The growth of net sales supported operating profit.

We continue our consistent efforts to scale up the Marimekko phenomenon internationally. This year, we will focus on deepening Marimekko’s story and showcasing the richness of our design language, building on the broad attention we gained last year as we celebrated the 60th anniversary of the Unikko print. At Copenhagen Fashion Week in January, Marimekko’s fashion show explored the relationship between art, architecture and fashion, delivering a combination of surprising colors and patterns that fashion lovers have learned to expect from us. In March, we opened the Field of Flowers exhibition in Osaka, featuring new floral prints by five designers. The exhibition and the related pop-up stores will tour across Asia throughout the year, showcasing Marimekko's latest print designs — classics of the future — and provide an opportunity to reinforce our relationship with friends of our brand as well as introduce Marimekko to new customers, especially in Asia, which is the most important geographical area for our international growth.

Marimekko Artist Series capsule collections are another natural way for us to bring art into everyday life in a manner that honors Marimekko’s traditions and strengthens our thought leadership in the art of printmaking. Ready-to-wear and home décor products adorned by abstract floral patterns designed for Marimekko by the Swedish-born, London-based artist Petra Börner hit the market in March and were very enthusiastically received. After the review period, our lifestyle assortment was complemented by a limited-edition collaboration collection with the global footwear brand Crocs, as cheerfully colored sandals and clogs as well as accessories arrived in stores in April. These kinds of brand collaborations help us further grow our brand awareness around the world, thereby supporting our SCALE strategy.

The desirability of the Marimekko brand is also demonstrated by the continued positive trend of our retail sales in all market areas in the first quarter. We constantly develop our omnichannel retail network, as it is essential for us to be in good locations that cater to our target audience. During the first quarter, we opened four Marimekko stores and three pop-up stores in different parts of the world. In Canada, we entered into a loose franchise partnership, a model familiar to us in Asia, in order to further develop our omnichannel business in the country. Consequently, a Marimekko online store, corresponding to our latest concept, was launched in the Canadian market in March.

I want to take this opportunity to extend my warmest thanks to our customers, our personnel and our partners around the world for the strong start of the year in a challenging market situation. We believe that Marimekko’s optimistic and joyful message is particularly meaningful now that daily life may feel uncertain in many respects. Our strong financial position and scalable, low-risk and low-capital requiring business model provide us with the means to continue our success story also this year. The tensions in global trade policy and increases in tariffs, for example, create significant uncertainty in the business environment. At Marimekko, we work actively in various ways to mitigate the negative impacts on sales or profitability.

In the exceptional circumstances seen over the past years, we have found new ways of working and learned to quickly react to changing conditions in an agile manner. Our appealing and wide-ranging lifestyle assortment, consisting of three product lines, our loyal and constantly growing customer base, and our geographically diversified business and value chain bring stability in different economic conditions."

Market outlook and growth targets for 2025

The uncertainties related to the development of the global economy, such as tensions related to geopolitics and trade relations, have increased. The indirect impacts of these tensions and other uncertainties, as well increasing tariffs, on the general economic situation may be reflected in consumer confidence, purchasing power and behavior and, as a result, can have a weakening impact on Marimekko’s business in 2025. Possible disruptions in production and logistics chains may also have a negative impact on the company’s sales, profitability and cash flow.

Finland, Marimekko’s important domestic market, traditionally represents about half of the company’s net sales. Sales in Finland in 2025 are impacted by the weak general economy and low consumer confidence as well as the development of purchasing power and behavior. In addition, the tactical operating environment continues to have an impact on the business. The timing between quarters of the non-recurring promotional deliveries in Finnish wholesale sales and their size typically vary on an annual basis. In 2025, the non-recurring promotional deliveries in wholesale sales are expected to be significantly lower than in the comparable year and weighted clearly in the second half of the year. Despite the weak market situation, net sales in Finland are expected to be approximately at the level of the previous year or increase slightly.

International sales are estimated to grow in 2025. In the strategy period 2023–2027, Marimekko focuses on Asia as the most important geographical area for international growth. In 2025, net sales in the Asia-Pacific region, Marimekko’s second-largest market, are expected to increase. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2025, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia.

Licensing income in 2025 is forecasted to be significantly below the previous year’s record level.

Due to the seasonal nature of Marimekko’s business, a major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year. Net sales and operating profit development in the first quarter of 2025 was negatively impacted by timing differences from the comparison period. In the comparable year, a large amount of non-recurring promotional deliveries in Finnish wholesale sales occurred exceptionally during the first quarter of the year. In addition, a significant part of licensing income in 2024 was recorded already during the first quarter of the year, unlike in 2025.

Marimekko develops its business with a long-term view and aims to continue scaling its profitable growth in the upcoming years. In 2025, fixed costs are expected to be up on the previous year. The general cost inflation continues to also affect Marimekko in 2025. Personnel expenses are impacted, for example, by general pay increases in different markets. Marketing expenses are expected to increase (2024: EUR 10.6 million).

Increasing tariffs in the United States have a direct impact on only a small part of Marimekko’s business, as the entire North American market accounted for 6 percent of the Group’s net sales in 2024. Based on current information, the increases in tariffs are expected to increase the procurement costs of Marimekko products sold in the US market, but the company has initiated diverse measures to mitigate the negative impacts of the tariffs.

Early commitments to product orders from partner suppliers, typical of the industry and partly further emphasized due to different factors, undermine the company’s ability to optimize product orders and respond to rapid changes in demand and supply environment, which also increases risks related to sales, relative profitability, inventory management and cash flow. This also hampers responding to the increasing tariffs in the US. There are also uncertainties related to global production and logistic chains, which may cause delays, for example, and thus have an impact on the company’s sales and profitability. Marimekko works actively in various ways to ensure functioning production and logistics chains, to mitigate increased costs and other negative impacts, to avoid delays, and to enhance inventory management.

Marimekko is closely monitoring the development of global trade policy and tariffs between countries, general economic situation, the development of consumer confidence and purchasing power and the impacts of possible exceptional situations and disruptions, and adjusts its operations and plans accordingly.

Media and investor conference

A conference for media and institutional investors will be held in English on 14 May 2025 at 2.00 p.m. EEST. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q1-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:

Tiina Alahuhta-Kasko, President and CEO, tel. +358 9 758 71
Elina Anckar, CFO, tel. +358 9 758 7261

MARIMEKKO CORPORATION 
Corporate Communications 

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION: 

Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Attachment

• Marimekko_Interim_Report_Q1_2025

Marimekko Corporation, Press release 7 May 2025 at 11.00 a.m. EEST

Release of Marimekko's Interim Report, 1 January–31 March 2025

Marimekko Corporation’s Interim Report 1 January–31 March 2025 will be published on Wednesday 14 May 2025 at 8.00 a.m. EEST. The report and related materials will be available on the company’s website at https://company.marimekko.com/investors/ after the publication.

A media and investor conference will be held in English on 14 May 2025 at 2.00 p.m. EEST. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q1-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Additional information:
Anna Tuominen, Marimekko Communications
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Press release, 6 May 2025 at 9.00 a.m. EEST

Marimekko Day on 16 May at Esplanade Park – Featuring Artist Goldielocks

Marimekko celebrates the annual Marimekko Day and the beginning of the summer in mid- May with a public open-air fashion show in Helsinki as well as in Marimekko stores across Finland. This year, the Marimekko community is invited to enjoy a colorful parade of flowers on 16 May in the heart of Helsinki.

The outdoor fashion show is once again open to everyone, with music performed by Goldielocks, an artist familiar to many from this spring's Contest for New Music UMK in Finland. All models for the fashion show were found through an open casting call organized for Aalto University students. The event will be hosted by Marimekko's President and CEO Tiina Alahuhta-Kasko and journalist Maria Veitola.

"Marimekko's mission is to bring joy to people’s everyday lives through bold patterns and colors, which is why Marimekko Day is an important tradition for us. We've been organizing this event since 1992 to bring positive spirit to the start of summer with inspiring fashion, a warm atmosphere, and amazing performers. I hope many members of our community can make it to Esplanade Park also this year to enjoy this wonderful and colorful parade of flowers," says Sanna-Kaisa Niikko, Chief Marketing Officer at Marimekko.

Marimekko's 2025 summer collection explores the design house's conceptual theme for the year, "the Anatomy of a Flower." The collection features floral and botanical themes from various decades and designers, including Fujiwo Ishimoto, Maija Isola and Lotta Maija. The patterns designed by Swedish artist Petra Börner, the designer of the latest Marimekko Artist Series capsule collection, are showcased for example in the Marimekko Marimini silhouette, a modern interpretation of Marimekko's classic mini dress.

The Marimekko Day fashion shows take place in Esplanade Park in Helsinki on Friday 16 May 2025 at 12, 13.30, 16 and 18.

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Read more: Marimekko Day

Further information:
Leena Salomaa, Marimekko Communications
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

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Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com