Marimekko

Marimekko Corporation, Stock Exchange Release, 18 February 2026 at 18.45 p.m. EET

Marimekko Corporation: Repurchase of own shares on 18 February 2026

Marimekko Corporation (LEI: 74370053IOY42B9YJ350) has acquired its own shares (ISIN FI0009007660) as follows:

On 12 February 2026, Marimekko announced that it will start acquiring the company’s own shares based on the authorization granted by the Annual General Meeting held on 15 April 2025. As per the authorization granted by the Annual General Meeting, the acquired shares may be used for the company’s incentive compensation program, be transferred for other purposes or be cancelled. After the disclosed transactions, Marimekko Corporation holds 90,721 of its own shares.

The repurchase of own shares is executed in public trading in accordance with Regulation No. 596/2014 of the European Parliament and Council of 16 April 2014 (MAR) and the Commission Delegated Regulation (EU) 2016/1052.

Details of transactions are included as an appendix to this announcement.

On behalf of Marimekko Corporation
EVLI PLC
Aleksi Jalava


Further information:
Leena Salomaa
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Attachment

• MEKKO_fills_18.2.2026

Marimekko Corporation, Stock Exchange Release, 17 February 2026 at 18.45 p.m. EET

Marimekko Corporation: Repurchase of own shares on 17 February 2026

Marimekko Corporation (LEI: 74370053IOY42B9YJ350) has acquired its own shares (ISIN FI0009007660) as follows:

On 12 February 2026, Marimekko announced that it will start acquiring the company’s own shares based on the authorization granted by the Annual General Meeting held on 15 April 2025. As per the authorization granted by the Annual General Meeting, the acquired shares may be used for the company’s incentive compensation program, be transferred for other purposes or be cancelled. After the disclosed transactions, Marimekko Corporation holds 84,766 of its own shares.

The repurchase of own shares is executed in public trading in accordance with Regulation No. 596/2014 of the European Parliament and Council of 16 April 2014 (MAR) and the Commission Delegated Regulation (EU) 2016/1052.

Details of transactions are included as an appendix to this announcement.

On behalf of Marimekko Corporation
EVLI PLC
Aleksi Jalava


Further information:
Leena Salomaa
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Attachment

• MEKKO_fills_17.2.2026

Marimekko Corporation, Stock Exchange Release, 12 February 2026 at 8.10 a.m. EET

Notice of Marimekko Corporation’s Annual General Meeting

The Annual General Meeting of Marimekko Corporation will be held on Thursday 16 April 2026 at 2.00 p.m. (EEST) at Finlandia Hall (Congress Hall A), at the address Mannerheimintie 13 e, 00100 Helsinki. The registration of attendees and the distribution of voting slips will commence at the meeting venue at 1.00 p.m. (EEST).

Shareholders can also exercise their voting rights by voting in advance. In addition, it is possible to follow the Annual General Meeting online via webcast on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/. For further instructions, please refer to Section C “Instructions for the participants of the Annual General Meeting” of this notice.

A. Matters on the agenda of the Annual General Meeting

1. Opening of the meeting

2. Calling the meeting to order

3. Election of persons to scrutinize the minutes and supervise the counting of votes

4. Recording the legality of the meeting

5. Recording the attendance at the meeting and adoption of the list of votes

6. Presentation of the financial statements, the report of the Board of Directors, the auditor’s report and the assurance report on sustainability reporting for 2025

Review by the President and CEO.

The company’s financial statements, the report of the Board of Directors (including the sustainability report), the auditor’s report and the assurance report on sustainability reporting will be made available on 26 March 2026 at the latest on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/.

7. Adoption of the financial statements

8. Resolution on the use of the profit shown on the balance sheet and the payment of dividend

On 31 December 2025, the parent company’s distributable funds amounted to EUR 67,287,863.08 of which EUR 23,054,505.65 was profit for the financial year 2025. The Board of Directors proposes to the Annual General Meeting that a regular dividend of EUR 0.42 per share be paid for the financial year 2025. The total amount of the proposed dividend is approximately EUR 17.0 million, and the remaining funds are to be retained in equity.

The Board of Directors proposes that the dividend will be paid to shareholders who are registered on the dividend payout record date of 20 April 2026 in the company’s shareholder register held by Euroclear Finland Ltd on behalf of the Board of Directors of the company. The Board of Directors proposes 27 April 2026 as the dividend payout date. No substantial changes in the company’s financial position have occurred after the end of the financial year. The company’s liquidity is good and, in the view of the Board of Directors, the proposed dividend payout does not jeopardize the company’s solvency.

9. Resolution on the discharge of the members of the Board of Directors and the President and CEO of the company from liability for the financial year 1 January–31 December 2025

10. Consideration of the remuneration report for governing bodies

The remuneration report for 2025, prepared in accordance with the remuneration policy adopted on 16 April 2024 by the company’s Annual General Meeting, will be available on 26 March 2026 at the latest on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/.

The Board of Directors proposes that the Annual General Meeting adopt the company’s remuneration report for governing bodies as an advisory resolution.

11. Resolution on the remuneration of the members of the Board of Directors

Shareholders representing in total approximately 31 percent of all the shares and votes of Marimekko Corporation have proposed to the Annual General Meeting, on the basis of the proposal of the Audit and Remuneration Committee, that the fees payable to the members and the Chair of the Board would remain unchanged from 2025 and be as follows: an annual remuneration of EUR 55,000 would be paid to the Chair, EUR 40,000 to the Vice Chair and EUR 30,000 to the other Board members. Board members who reside outside Finland would receive EUR 1,000 per Board meeting where they are physically present. In addition, it is proposed that a separate remuneration be paid for committee work to persons elected to a committee as follows: EUR 2,000 per meeting to Chair and EUR 1,000 per meeting to members. The fees for committee work would remain unchanged from 2025.

The above-mentioned shareholders have also proposed, based on the proposal of the Audit and Remuneration Committee, that approximately 40 percent of the annual remuneration of the members of the Board of Directors would be paid in Marimekko Corporation’s shares acquired from the market and the rest in cash. The shares would be acquired directly on behalf of the Board members within two weeks from the release of the interim report for 1 January–31 March 2026 or at the first time as possible under applicable legislation. The annual remuneration would be paid entirely in cash, if a Board member on the date of the Annual General Meeting, 16 April 2026, holds the company’s shares worth more than EUR 1,000,000.

If Mika Ihamuotila is elected a member and Chair of the Board of Directors as proposed in the section 13 of this notice in addition to the aforementioned annual remuneration, a monthly fee of EUR 5,000 for half-time duty pursuant to a separate executive service agreement will be paid. The fee is unchanged from 2025. The Audit and Remuneration Committee separately evaluates the terms of the service agreement, but Mika Ihamuotila will not take part in the evaluation. If Mika Ihamuotila is elected as a member of the Audit and Remuneration Committee, he will not receive the separate remuneration for committee work.

12. Resolution on the number of members of the Board of Directors

Shareholders representing in total approximately 31 percent of all the shares and votes of Marimekko Corporation have proposed to the Annual General Meeting that six (6) members be elected to the Board of Directors.

13. Election of the members of the Board of Directors

Shareholders representing in total approximately 31 percent of all the shares and votes of Marimekko Corporation have proposed to the Annual General Meeting that Massimiliano Brunazzo, Mika Ihamuotila, Teemu Kangas-Kärki and Marianne Vikkula be re-elected to the Board of Directors. Of the current members of the Board, Carol Chen and Tomoki Takebayashi have announced that they will not be available for re-election.

The same shareholders further propose that Jean-Baptiste Debains and Antoinette Louis be elected as new members of the Board. Debains (b. 1967, MBA) has worked for over twenty years in leadership positions in luxury fashion companies, latest as President of Christian Dior Couture in the Asia Pacific region, and prior to that at Loro Piana, Fendi and as well as a total of 14 years at Louis Vuitton, of which seven years as President, Asia Pacific both in Asia and Europe. Louis (b. 1970, MBA) is a consultant focusing on the high-end sector. Before founding her own company, Louis worked for ten years in leadership positions in luxury house Hermès overseeing the business for their iconic silk scarves and other accessories, among others. Before that Louis held versatile management positions in at Nespresso France and underwear company DIM.

Massimiliano Brunazzo, Jean-Baptiste Debains, Teemu Kangas-Kärki, Antoinette Louis and Marianne Vikkula are independent of the company and its significant shareholders according to the evaluation of the above-mentioned shareholders. Mika Ihamuotila is not independent of the company nor its significant shareholders due to his indirect shareholding through PowerBank Ventures Ltd, equaling 12.5 percent of the shares and votes in the company.

The proposed Board members have informed the company that, if they are elected, they intend to elect Mika Ihamuotila as Chair of the Board and Teemu Kangas-Kärki as Vice Chair of the Board as well as Teemu Kangas-Kärki as Chair and Mika Ihamuotila and Marianne Vikkula as members of the Audit and Remuneration Committee.

All proposed persons have given their consent to the election. The term of all the Board members ends at the end of the Annual General Meeting of 2027. Biographical details of the new proposed members of the Board of Directors are available on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026. Other proposed Board members are presented at https://company.marimekko.com/investors/management/board-of-directors.

14. Resolution on the remuneration of the auditor

In accordance with the recommendation of the Audit and Remuneration Committee, the Board of Directors proposes to the Annual General Meeting that the auditor’s remuneration be paid as per invoice approved by the company.

15. Election of the auditor

In accordance with the recommendation of the Audit and Remuneration Committee, the Board of Directors proposes to the Annual General Meeting that KPMG Oy Ab, Authorized Public Accountants, be re-elected as the company’s auditor. KPMG Oy Ab has informed that Heli Tuuri, Authorized Public Accountant, KHT, would act as the principal auditor.

16. Resolution on the remuneration of the sustainability reporting assurance provider

In accordance with the recommendation of the Audit and Remuneration Committee, the Board of Directors proposes to the Annual General Meeting that the remuneration of the sustainability reporting assurance provider be paid as per invoice approved by the company.

17. Election of the sustainability reporting assurance provider

In accordance with the recommendation of the Audit and Remuneration Committee, the Board of Directors proposes to the Annual General Meeting that KPMG Oy Ab, be elected as the company’s sustainability reporting assurance provider. KPMG Oy Ab has informed that Heli Tuuri, (ASA), would act as the Authorized Sustainability Auditor having principal responsibility.

18. Authorization of the Board of Directors to decide on the acquisition of the company’s own shares

The Board of Directors proposes that the Board be authorized by the Annual General Meeting to decide on the acquisition of a maximum of 150,000 of the company’s own shares in one or more instalments. The number of shares represents approximately 0.4 percent of the total number of the company’s shares at the time of the proposal. The shares would be acquired with funds from the company’s non-restricted equity, which means that the acquisition would reduce funds available for distribution. The shares would be acquired otherwise than in proportion to the shareholdings of the shareholders through public trading on Nasdaq Helsinki Ltd at the market price prevailing at the time of acquisition and in accordance with the rules and regulations of Nasdaq Helsinki Ltd. The shares would be acquired to be used as a part of the company’s incentive system, to be transferred for other purposes or to be cancelled. The authorization is proposed to include the right of the Board of Directors to decide on all of the other terms and conditions of the acquisition of the shares. The authorization is proposed to be valid for eighteen (18) months from the decision of the Annual General Meeting and to supersede the authorization granted by the 2025 Annual General Meeting.

19. Authorization of the Board of Directors to decide on the issuance of new shares and transfer of the company’s own shares

The Board of Directors proposes that the Board be authorized by the Annual General Meeting to decide on the issuance of new shares and the transfer of the company’s own shares in one or more instalments. The total number of shares to be issued or transferred pursuant to the authorization may not exceed 200,000 (new or the company’s own) shares, which represents approximately 0.5 percent of the total number of the company’s shares at the time of the proposal. Pursuant to the authorization, the Board may decide on a directed share issue in deviation from the shareholders’ pre-emptive rights for a weighty financial reason, such as the company’s incentive system, personnel share issue, developing the company’s capital structure, using the shares as consideration in possible company acquisitions or carrying out other business transactions. The share issue may be subject to a charge or free. A directed share issue can be free of charge only if there is a particularly weighty financial reason for the company and taking into account the interests of all of the company’s shareholders. The subscription price of the new shares and the amount paid for the company’s own shares would be recorded in the company’s reserve for invested non-restricted equity. The authorization is proposed to include the right of the Board of Directors to decide on all of the other terms and conditions of the share issue. The authorization is proposed to remain in force for a period of eighteen (18) months from the resolution of the Annual General Meeting and to supersede the authorization granted by the 2025 Annual General Meeting.

20. Resolution on the establishment of a Shareholders’ Nomination Board

The Board of Directors proposes to the Annual General Meeting that the company establishes a Shareholders’ Nomination Board and that its charter be approved with the principal terms set out below.

In accordance with the proposal, the duty of the Shareholders’ Nomination Board would be to prepare to the Annual General Meeting and, where necessary, to an Extraordinary General Meeting, proposals for the number, composition, and remuneration of the members of the Board of Directors. The Nomination Board would be established for an indefinite term until otherwise decided by a General Meeting. Under the proposal, the Shareholders’ Nomination Board would consist of up to four (4) members representing the company’s four (4) largest shareholders, determined based on the voting rights carried by all shares in the company on the last business day of May preceding the Annual General Meeting. If the Chair of the company’s Board of Directors is not a representative appointed by one of the largest shareholders, the Chair of the Board shall act as an expert member of the Nomination Board without being an official member and without voting rights.

The Nomination Board shall elect a chair from among its members. The term of office of the members of the Shareholders’ Nomination Board ends annually upon the appointment of the next Shareholders’ Nomination Board (appointed after the following Annual General Meeting).

The nomination procedure as well as the composition, duties, and operations of the Shareholders’ Nomination Board are defined in more detail in its charter. The proposed charter is available on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/.

21. Closing of the meeting

B. Documents of the Annual General Meeting

The proposals for the decisions on the matters on the agenda of the Annual General Meeting as well as this notice are available on Marimekko Corporation’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/. The company’s financial statements, the report of the Board of Directors (including the sustainability report), the auditor’s report, the assurance report on sustainability reporting, the remuneration report as well as the remuneration policy adopted by the Annual General Meeting of 2024 will be available on the company’s website on 26 March 2026 at the latest. Copies of these documents and of this notice will be sent to shareholders upon request. The minutes of the Annual General Meeting can be viewed on the company’s website as of 30 April 2026 at the latest.

C. Instructions for the participants in the Annual General Meeting

1. Shareholders registered in the shareholders’ register

Each shareholder who on the record date for the Annual General Meeting, 2 April 2026, is registered in the shareholders’ register of the company, held by Euroclear Finland Oy, has the right to participate in the Annual General Meeting. A shareholder whose shares are registered on their personal Finnish book-entry account (including equity savings account) is registered in the shareholders’ register of the company.

A shareholder who is registered in the company's Shareholder Register and who wants to participate in the Annual General Meeting is requested to register for the meeting no later than Wednesday 8 April 2026 at 4.00 p.m. (EEST), by which time the registration must be received.

Notice of participation can be given starting from Wednesday 11 March 2026 at 9.00 a.m. (EET):

a) by filling in the registration form on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/

Electronic registration requires strong electronic authentication of the shareholder or the shareholder’s proxy representative or legal representative with a Finnish, Swedish or Danish bank ID or mobile certificate. If shareholders use Suomi.fi-authorizations, registration requires the authorized person’s strong electronic authentication with Finnish online banking codes or a mobile certificate.

b) by mail or email

A shareholder registering by mail or email must submit the registration and advance voting form available on the company's website or corresponding information by mail to Innovatics Oy, General Meeting / Marimekko Oyj, Ratamestarinkatu 13 A, 00520 Helsinki, Finland or by email to agm@innovatics.fi.

In connection with the registration, a shareholder shall provide the requested information, such as their name, date of birth, business ID, email address, telephone number, the name of any assistant as well as the name, date of birth, phone number and/or email address of a possible proxy representative or legal representative. The personal data given by shareholders to Marimekko Corporation or Innovatics Oy is used only in connection with the Annual General Meeting and the processing of the necessary related registrations. For further information on how Marimekko processes personal data, please review Marimekko Corporation’s privacy notice regarding the Annual General Meeting, which is available at the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/ or contact the company by email at yk@marimekko.com. Please note that personal information provided in connection with registration by email is possibly sent through an unsecure connection on the shareholder’s own responsibility.

The shareholder, their authorized representative or proxy representative should, when necessary, be able to prove their identity and/or right of representation at the meeting venue.

Further information on registration is available during the registration period of the Annual General Meeting by calling Innovatics Oy at +358 10 2818 909 on business days from 9.00 a.m. to 12.00 noon and from 1.00 p.m. to 4.00 p.m.

2. Holder of nominee-registered shares

A holder of nominee-registered shares has the right to participate in the Annual General Meeting by virtue of those shares based on which the holder on the record date for the Annual General Meeting, 2 April 2026, would be entitled to be registered in the shareholders’ register of the company, held by Euroclear Finland Oy. In addition, participation in the Annual General Meeting requires that the shareholder on the basis of such shares has been temporarily registered in the shareholders’ register held by Euroclear Finland Oy by 13 April 2026 at 10.00 a.m. (EEST) at the latest. As regards nominee-registered shares, this constitutes due registration for the Annual General Meeting. Changes in shareholding after the record date for the Annual General Meeting do not affect the right to participate in the Annual General Meeting or the number of votes held by the shareholder.

A holder of nominee-registered shares is advised to well in advance request the necessary instructions regarding the temporary registration in the shareholders’ register of the company, the issuing of proxy documents, voting instructions and registration for the Annual General Meeting from their custodian bank as well as voting in advance. The account manager of the custodian bank shall register a holder of nominee-registered shares who wishes to participate in the Annual General Meeting to be temporarily entered into the shareholders’ register of the company by the time stated above and shall arrange advance voting on behalf of the holder of nominee-registered shares within the registration period for nominee-registered shares.

3. Proxy representative and powers of attorney

A shareholder may participate in the Annual General Meeting and exercise their rights at the meeting by way of proxy representation. Shareholders proxy representative may also vote in advance in the manner described in this notice. Electronic registration and advance voting on behalf of a shareholder requires strong electronic authentication of the proxy representative. A proxy representative shall provide a dated proxy document or otherwise in a reliable manner demonstrate their right to represent the shareholder at the Annual General Meeting. Should a shareholder participate in the Annual General Meeting by means of several proxy representatives representing the shareholder with shares on different book-entry accounts, the shares by which each proxy representative represents the shareholder shall be identified in connection with the registration.

Proxy and voting instruction templates will be available on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/ on 11 March 2026 at the latest. Any proxy documents, including the advance voting form, are requested to be submitted preferably as an attachment with the electronic registration or alternatively by mail to Innovatics Oy, General Meeting / Marimekko Oyj, Ratamestarinkatu 13 A, 00520 Helsinki, Finland or by email to agm@innovatics.fi. In addition to delivering the proxy documents, the shareholder or their proxy representative should register for the Annual General Meeting in the manner described above.

Instead of traditional proxy document, shareholders can use electronic authorization services of Suomi.fi. In that case the shareholder authorizes a named authorised person through Suomi.fi’s services at https://www.suomi.fi/e-authorizations by using the mandate theme “Representation at the General Meeting”. In connection with the registration, General Meeting Services require strong electronic authentication after which the electronic authorization is automatically verified. Strong electronic authentication requires Finnish online banking codes or a mobile certificate. For more information, please see Suomi.fi’s e-authorization pages at https://www.suomi.fi/e-authorizations/ as well as the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/.

4. Voting in advance

A shareholder whose shares are registered on the shareholder’s Finnish book-entry account can register and vote in advance on certain matters on the agenda of the Annual General Meeting from 11 March 2026 at 9.00 a.m. (EET) until 8 April 2026 at 4.00 p.m. (EEST) by the following means:

a) Through the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/

Electronic advance voting requires strong electronic authentication of the shareholder or the shareholder’s proxy representative or legal representative with a Finnish, Swedish or Danish bank ID or mobile certificate. If shareholders use Suomi.fi-authorizations, registration requires the authorized person’s strong electronic authentication with Finnish online banking codes or a mobile certificate.

b) Through mail or email

Shareholders can also submit the advance voting form available on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/ or corresponding information by mail to Innovatics Oy, General Meeting / Marimekko Oyj, Ratamestarinkatu 13 A, 00520 Helsinki, Finland or by email to agm@innovatics.fi. The advance voting form will be available on the company’s website on 11 March 2026 at the latest.

In addition to voting in advance, the shareholder must register for the Annual General Meeting prior to the end of the registration period.

A shareholder who has voted in advance cannot request information under the Finnish Companies Act or request a vote at the General Meeting or change the given votes if they or their proxy representative is not present at the General Meeting venue.

With regards to holders of nominee-registered shares, the advance voting is performed via the account management organisation. The account management organisation may vote in advance on behalf of the holders of nominee-registered shares it represents, in accordance with the voting instructions provided by them, during the registration period for holders of nominee-registered shares.

A proposal subject to advance voting is considered to have been presented unchanged at the General Meeting. The terms and other instructions concerning the electronic voting are available on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/.

Further information on advance voting is available during the registration period of the Annual General Meeting by calling Innovatics Oy at +358 10 2818 909 on business days from 9.00 a.m. to 12.00 noon and from 1.00 p.m. to 4.00 p.m.

5. Other instructions and information

It is possible to follow the Annual General Meeting online via webcast. Instructions on following the webcast are available on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/. Following the Annual General Meeting via webcast is not considered participating in the Annual General Meeting or exercising shareholder rights.

Pursuant to Chapter 5, Section 25 of the Finnish Companies Act, a shareholder who is present at the Annual General Meeting has the right to request information with respect to the matters to be considered at the Annual General Meeting.

Changes in shareholding after the record date for the Annual General Meeting do not affect the right to participate in the Annual General Meeting or the number of votes held by the shareholder.

On the date of this notice, 12 February 2026, the total number of shares and votes in Marimekko Corporation is 40,649,170. On the date of this notice, the company holds 77,790 of its own shares, which do not entitle to voting at the Annual General Meeting.

Helsinki, 12 February 2026

MARIMEKKO CORPORATION
Board of Directors

Further information:
Anna Tuominen
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2025, the company's net sales totaled EUR 190 million and comparable operating profit margin was 17.1 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 490 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Stock Exchange Release, 12 February 2026 at 8.05 a.m. EET

Marimekko to start acquiring the company’s own shares

Marimekko Corporation’s Board of Directors has decided to start acquiring the company’s own shares based on the authorization granted by the Annual General Meeting held on 15 April 2025. The maximum number of shares to be acquired will be 90,000, corresponding to approximately 0.22 percent of the total number of the company’s shares. The shares will be acquired through public trading on Nasdaq Helsinki at the market price prevailing at the time of acquisition. Acquisitions will start on 16 February 2026 at the earliest and are estimated to be concluded by the end of May 2026.

The Annual General Meeting on 15 April 2025 authorized the Board of Directors to decide on the acquisition of a maximum of 150,000 of the company’s own shares, in one or more instalments, representing approximately 0.4 percent of the total number of the company’s shares. The shares will be acquired with funds from the company’s non-restricted equity, which means that the acquisition will reduce funds available for distribution. As per the authorization granted by the Annual General Meeting, the acquired shares may be used for the company’s incentive compensation program, be transferred for other purposes or be cancelled. The authorization is valid until 15 October 2026.

The total number of shares and votes in Marimekko Corporation is 40,649,170. At the moment, Marimekko holds 77,790 of its own shares.

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2025, the company's net sales totaled EUR 190 million and comparable operating profit margin was 17.1 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 490 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Financial Statements Bulletin, 12 February 2026 at 8.00 a.m. EET

MARIMEKKO FINANCIAL STATEMENTS BULLETIN 2025: Marimekko’s net sales in the fourth quarter grew from the comparison period’s record level and operating profit margin was at a good level despite the continued challenging market situation

This release is a summary of Marimekko’s financial statements bulletin for the January-December period of 2025. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The fourth quarter in brief

• Marimekko’s net sales increased by 1 percent and totaled EUR 54.7 million (54.0). Net sales were boosted in particular by increased retail and wholesale sales in the Asia-Pacific region. Retail sales also grew in all other international market areas. In total, international sales increased by 5 percent.
• Net sales in Finland were down by 1 percent as retail sales decreased. Domestic wholesale sales were increased by non-recurring promotional deliveries, which in the comparable year were strongly weighted in the first half of the year.
• Operating profit amounted to EUR 8.7 million (9.1) and comparable operating profit totaled EUR 8.8 million (9.3) equaling to 16.1 percent of net sales (17.1).
• Operating profit was decreased by higher fixed costs. On the other hand, improved relative sales margin and increased net sales had a positive impact on operating profit.

Year 2025 in brief

• The company’s net sales grew by 4 percent and totaled EUR 189.6 million (182.6). Net sales were boosted especially by the growth of wholesale sales in the Asia-Pacific region and Europe as well as increased retail sales in Scandinavia. As previously estimated, net sales were weakened by licensing income being considerably below the strong comparable year.
• Net sales in Finland increased by 1 percent due to, in particular, the positive development of licensing income. International sales grew by 7 percent with both retail and wholesale sales increasing.
• Operating profit improved to EUR 31.8 million (31.4). Comparable operating profit increased to EUR 32.3 million (31.9) equaling to 17.1 percent of net sales (17.5).
• Operating profit was boosted by increased net sales. On the other hand, higher fixed costs and weakened relative sales margin had a negative impact on operating profit.

Board’s proposal for dividend 

The Board of Directors proposes to the Annual General Meeting that a dividend of EUR 0.42 will be paid for 2025, with 20 April 2026 as the dividend payout record date and 27 April 2026 as the dividend payout date.

Financial guidance for 2026

The Marimekko Group's net sales for 2026 are expected to grow from the previous year (2025: EUR 189.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2025: 17.1 percent). Development of consumer confidence and purchasing power in the company’s main markets, in particular, cause significant volatility to the outlook for 2026. This development is strongly impacted by rapid changes and uncertainties in geopolitics and global trade policy, among others. In addition, possible disruptions in global supply chains can cause volatility to the outlook. 

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Financial Statements Bulletin.

Key figures

* Brand sales are given as an alternative non-IFRS key figure, representing the reach of the Marimekko brand through different distribution channels. An unofficial estimate of sales of Marimekko products at consumer prices, brand sales are calculated by adding together the company’s own retail net sales and the estimated retail value of Marimekko products sold by other retailers. The estimated retail value is based on the company’s realized wholesale sales and licensing income. Brand sales do not include VAT, and the key figure is not audited. Some licensees provide exact retail figures, in which case these figures are used in reporting brand sales. For other licensing agreements, Marimekko’s own retail coefficients for different markets are used. Licensing income is reported as brand sales when licensed products are sold.

The change percentages in the table were calculated on exact figures before the amounts were rounded to millions of euros. The figure for comparable earnings per share takes account of similar items as comparable operating profit; tax effect included. Reconciliation of alternative key figures to IFRS and management’s discretion regarding items affecting comparability are presented in the table section of the Financial Statements Bulletin.

Tiina Alahuhta-Kasko, President and CEO, in conjunction with the report:

”Despite the continued challenging market situation, our net sales in the fourth quarter increased from the record-high level of the comparison period, boosted by the growth of international sales. Our comparable operating profit margin also remained good.

Marimekko’s net sales in the fourth quarter increased by one percent and amounted to EUR 54.7 million (54.0). The increase in net sales was driven particularly by the growth of retail and wholesale sales in the Asia-Pacific region. Our retail sales also grew in all of our other international market areas in spite of globally uncertain market situation and weak consumer confidence. The operating environment in Finland remained highly price-sensitive and tactical. This had a negative impact on domestic retail sales, which were lower than in the strong comparison period. In spite of this, our omnichannel retail sales grew globally by a total of two percent in October–December. Wholesale sales remained on par with the comparison period. Wholesale sales in Finland grew by two percent boosted by increased non-recurring promotional deliveries in domestic wholesale sales, which were heavily focused on the first half of the year in the comparison year. Total net sales in Finland decreased by one percent in the fourth quarter, while international net sales increased by five percent.

Our comparable operating profit in the final quarter of the year amounted to EUR 8.8 million (9.3), representing 16.1 percent of net sales (17.1). Our operating profit in the review period was negatively affected by higher fixed costs, particularly due to investments in marketing. At the same time, operating profit was supported by the relative sales margin being higher than in the comparison period and the growth of net sales.

Our net sales for 2025 grew by four percent and amounted to EUR 189.6 million (182.6). The growth of net sales increased our comparable operating profit, which came to EUR 32.3 million (31.9), representing 17.1 percent of net sales (17.5).

Marimekko's first ever flagship store in Paris opened its doors in late October. The carefully prepared grand opening was featured in media around the world and drew a large crowd. In line with our strategy, we approach our market areas through key cities. Paris is one of the most important cities on the global fashion scene, and its impact in terms of building brand awareness and positioning extends beyond Europe to Asia and North America. This means that the Paris flagship store supports the broader scaling of the Marimekko brand phenomenon and long-term growth across different channels and international markets.

Also in the fourth quarter, the Marimekko store originally opened in Hong Kong in 2012 found a new home on the same street and re-opened as a flagship store, thereby building brand awareness and positioning with a wider impact in Asia. New Marimekko stores also opened in Tokyo and Bangkok. In addition, one pop-up store in Taipei and another in Kuala Lumpur were made into permanent stores. In the final quarter of the year, we also delighted our customers with eight new pop-up stores, mainly in Asia. One of the pop-up stores was related to a collaboration with the JW Marriott hotel chain, which sees Marimekko print designs featured in selected rooms and events at nine hotels in Beijing, Shanghai, Hong Kong and Guangzhou. Meanwhile, in Taichung, the Sundate Café was wrapped in Marimekko patterns in October–November. Creative brand experiences that connect Marimekko to the local community and culture in each market help differentiate the brand from the competition and introduce new customers to Marimekko.

In addition to developing our physical store network, we also developed the omnichannel retail experience by releasing a new Marimekko app for members of our customer loyalty program in December. In addition to delivering an inspiring shopping experience, the app provides a peek behind the scenes, for example stories behind our designs and prints, and content related to our textile printing factory. Simultaneously, we launched our renewed loyalty program, which now has its digital home in the Marimekko app.

The Field of Flowers touring exhibition, which showcases Marimekko’s latest floral prints, made stops in Shanghai and Sydney in the fourth quarter. During the year, we had the opportunity to present our art of printmaking to existing and new friends of Marimekko at a total of 11 Field of Flowers exhibitions. Prints from the exhibition will feature prominently for example in our spring and summer 2026 collections in clothing, in bags and accessories, and in home products.

As we enter our 75th year of operations, our focus remains on Marimekko's unique and vibrant art of printmaking. Our archive of over 3,500 prints, created over the decades by a large number of talented designers, is at the very core of our design house. We continuously enrich it by introducing new and original perspectives on our colorful and bold design language. In the year ahead, alongside classics, our audiences will again see fresh and captivating prints and products featuring them, also from entirely new Marimekko designers.

I want to take this opportunity to express my warmest thanks to our ever-growing community of friends of Marimekko for their continued trust as well as to all of our personnel and partners around the world for their determined work in 2025. Our strong financial position and the profitable growth of our business even in a weaker market situation, combined with the growing interest in Marimekko worldwide, reflect our brand's unique growth potential. We will continue our consistent long-term efforts to scale up the global Marimekko phenomenon and our business."

Market outlook and growth targets for 2026

There are significant uncertainties related to the development of the global economy, such as tensions related to geopolitics and trade relations. The rapid changes in trade policies as well as other uncertainties are reflected in consumer confidence, purchasing power and behavior and, as a result, can have a weakening impact on Marimekko’s business in 2026. In addition, possible disruptions in production and logistics chains as well as changes in these chains caused by uncertainties may also have a negative impact on the company’s sales, profitability and cash flow.

Finland, Marimekko’s important domestic market, traditionally represents about half of the company’s net sales. Sales in Finland in 2026 are impacted by the continued weak general economy and low consumer confidence as well as the development of purchasing power and behavior. The operating environment remains tactical and price sensitive, which continues to have an impact on the business. The timing between quarters of the non-recurring promotional deliveries in Finnish wholesale sales and their size typically vary on an annual basis. In 2026, the non-recurring promotional deliveries in wholesale sales are expected to grow from the comparable year and be weighted clearly in the second half of the year as in 2025. Despite the weak market situation, net sales in Finland are expected to increase in 2026. The development of the domestic sales is estimated to be more muted in the first quarter of the year.

International sales are estimated to grow in 2026. In addition, net sales in the Asia-Pacific region, Marimekko’s second-largest market area, are expected to increase. Due to timing reasons, the development of sales in the Asia-Pacific region is estimated to be more muted in the first quarter of the year. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2026, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia.

Licensing income in 2026 is forecasted to be approximately at the level of the previous year.

Due to the seasonal nature of Marimekko’s business, a major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year.

Marimekko develops its business with a long-term view and aims to continue scaling its profitable growth in the upcoming years. In 2026, fixed costs are expected to be up on the previous year. The general cost inflation continues to also affect Marimekko in 2026. Personnel expenses are impacted, for example, by general pay increases in different markets. Marketing expenses are expected to increase (2025: EUR 10.5 million).

Increased tariffs in the United States have a direct impact on only a small part of Marimekko’s business, as the entire North American market accounted for 6 percent of the Group’s net sales in 2025 and the company is taking diverse measures to minimize the negative impacts of the tariffs.

Early commitments to product orders from partner suppliers, typical of the industry and partly further emphasized due to different factors, undermine the company’s ability to optimize product orders and respond to rapid changes in demand and supply environment and thus increases business risks. There are also uncertainties related to global production and logistic chains, which may, for example, increase costs or cause delays, and thus have an impact on the company’s sales and profitability. Marimekko works actively in various ways to ensure competitive and functioning production and logistics chains, to mitigate increased costs and other negative impacts, to avoid delays, and to enhance inventory management.

Marimekko is monitoring particularly closely the changes in consumer confidence and purchasing power but also the development in global trade policy, such as tariffs between countries, the general economic situation as well as the impacts of possible exceptional situations and disruptions, and adjusts its operations and plans accordingly.

Media and investor conference

A media and investor conference will be held in English on 12 February 2026 at 2.00 p.m. EET. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q4-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:
Tiina Alahuhta-Kasko, President and CEO, tel. +358 9 758 71
Elina Anckar, CFO, tel. +358 9 758 7261

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com 

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2025, the company's net sales totaled EUR 190 million and comparable operating profit margin was 17.1 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 490 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Attachment

• Marimekko Corporation Financial Statements Bulletin 2025

Marimekko Corporation, Stock Exchange Release, 12 February 2026 at 7.55 a.m. EET

Marimekko establishes a new share-based long-term incentive plan for the management

The Board of Directors of Marimekko Corporation has resolved to establish a new share-based incentive plan for the Group’s management, as the second and last earnings period of the long-term incentive system 2022–2026 for the management will end in June 2026. The purpose of the new plan is to align the interests of the company’s shareholders and the Management Group to increase the company’s value in the long-term, to commit the Management Group to implement the company's strategy, objectives and long-term interest and to offer them a competitive incentive plan based on earning and accumulating the company’s shares.

The Performance Share Plan 2026–2030 consists of four performance periods, covering the financial years 2026–2027, 2026–2028, 2027–2029 and 2028–2030 respectively. The Board of Directors will resolve annually on the commencement and details of a performance period.

In the plan, the target group has an opportunity to earn Marimekko shares based on performance. The potential rewards from the plan will be paid in spring after the end of each performance period. The potential reward will be primarily paid partly in Marimekko shares and partly in cash. The cash proportion of the reward is intended to cover taxes and statutory social security contributions arising from the reward to the Management Group. The reward amounts earned through the plan will be capped if the maximum limit set by the Board of Directors for the payable reward is reached. Earning the reward requires that the Management Group member is still working for the company at the time of the payment. 

The proportion to be paid in shares is subject to a two-year holding period, during which the member of the Management Group may not sell, transfer, pledge or otherwise dispose of the reward shares.

The performance criteria of the performance periods 2026–2027 and 2026–2028 are tied to the absolute total shareholder return and comparable operating profit margin. If the targets set for the performance period 2026–2027 are met in full, the value of the rewards to be paid on the basis of the period corresponds to a maximum total of 50,000 shares of Marimekko, including also the proportion to be paid in cash. Correspondingly, if the targets set for the performance period 2026–2028 are met in full, the value of the rewards to be paid on the basis of it equals to a maximum total of 103,000 shares of Marimekko, including also the proportion to be paid in cash. The target group at the beginning of the performance periods 2026–2027 and 2026–2028 consists of the Management Group of Marimekko, in total 11 people, including the President and CEO.

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com 

Marimekko Corporation, Press release, 5 February 2026 at 2.00 p.m. EET 

Release of Marimekko's Financial Statements Bulletin for the year 2025  

Marimekko Corporation’s Financial Statements Bulletin for the year 2025 will be published on Thursday, 12 February 2026 at 8.00 a.m. EET. The bulletin and related materials will be available on the company’s website at https://company.marimekko.com/investors after the publication.   

A media and investor conference will be held in English on 12 February 2026 at 2.00 p.m. EET. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q4-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.  

Additional information:   
Anna Tuominen, Marimekko Communications   
Tel. +358 40 584 6944   
anna.tuominen@marimekko.com  

DISTRIBUTION:  
Key media  

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

 

Marimekko Corporation, Stock Exchange Release, 28 January 2026 at 11.00 a.m. EET

Shareholders’ proposals to the Annual General Meeting for the number of Marimekko’s Board members, the composition of the Board and its remuneration

Shareholders representing in total approximately 31 percent of all the shares and votes of Marimekko Corporation have made a proposal to the Annual General Meeting to be held on 16 April 2026 for the number of members of the Board of Directors, the composition of the Board and its remuneration.

Proposal for the number of members of the Board of Directors

Shareholders who represent approximately 31 percent of all the shares and votes of Marimekko Corporation have informed the company that they propose to the Annual General Meeting that six (6) members be elected to the Board of Directors.

Proposal for the composition of the Board of Directors

The above-mentioned shareholders have also informed the company that they propose that Massimiliano Brunazzo, Mika Ihamuotila, Teemu Kangas-Kärki and Marianne Vikkula be re-elected to the Board of Directors. Of the current members of the Board, Carol Chen and Tomoki Takebayashi have announced that they will not be available for re-election.

The same shareholders further propose that Jean-Baptiste Debains and Antoinette Louis be elected as new members of the Board. Debains (b. 1967, MBA) has worked for over twenty years in leadership positions in luxury fashion companies, latest as President of Christian Dior Couture in the Asia Pacific region, and prior to that at Loro Piana, Fendi as well as a total of 14 years at Louis Vuitton, of which seven years as President, Asia Pacific. Louis (b. 1970, MBA) is a consultant focusing on the high-end sector. Before founding her own company, Louis worked for ten years in leadership positions in luxury house Hermès overseeing the business for their iconic silk scarves and other accessories, among others. Before that Louis held versatile management positions at Nespresso France and underwear company DIM.

Massimiliano Brunazzo, Jean-Baptiste Debains, Teemu Kangas-Kärki, Antoinette Louis and Marianne Vikkula are independent of the company and its significant shareholders according to the evaluation of the above-mentioned shareholders. Mika Ihamuotila is not independent of the company nor its significant shareholders due to his indirect shareholding through PowerBank Ventures Ltd, equaling 12.5 percent of the shares and votes in the company.

The proposed Board members have informed the company that in the event that they are elected, they intend to elect Mika Ihamuotila as Chair of the Board and Teemu Kangas-Kärki as Vice Chair of the Board as well as Teemu Kangas-Kärki as Chair and Mika Ihamuotila and Marianne Vikkula as members of the Audit and Remuneration Committee.

All proposed persons have given their consent to the election. The term of all the Board members ends at the end of the Annual General Meeting of 2027. Biographical details of the new proposed Board members are available on the company’s website at https://company.marimekko.com/investors/management/general-meeting/annual-general-meeting-2026/. Other proposed Board members are presented at https://company.marimekko.com/investors/management/board-of-directors/. 

Proposal for the remuneration of the Board

In addition, the above-mentioned shareholders have informed the company that they propose to the Annual General Meeting, on the basis of the proposal of the Marimekko Audit and Remuneration Committee, that the fees payable to the members and the Chair of the Board would remain unchanged from 2025 and be as follows: an annual remuneration of EUR 55,000 would be paid to the Chair, EUR 40,000 to the Vice Chair and EUR 30,000 to the other Board members. Board members who reside outside Finland would receive EUR 1,000 per Board meeting where they are physically present. In addition, a separate remuneration would be paid for the committee work to persons elected to a committee as follows: EUR 2,000 per meeting to Chair and EUR 1,000 per meeting to members. The fees for committee work are unchanged from 2025.

The above-mentioned shareholders have also proposed that approximately 40 percent of the annual remuneration of the members of the Board of Directors would be paid in Marimekko Corporation’s shares acquired from the market and the rest in cash. The shares would be acquired directly on behalf of the Board members within two weeks from the release of the interim report for 1 January–31 March 2026 or at the first time as possible under applicable legislation. The annual remuneration would be paid entirely in cash, if a Board member on the date of the Annual General Meeting, 16 April 2026, holds the company’s shares worth more than EUR 1,000,000.

If Mika Ihamuotila is elected a member and Chair of the Board of Directors, in addition to the aforementioned annual remuneration, a monthly fee of EUR 5,000 for half-time duty as the Chair pursuant to a separate executive service agreement will be paid. The fee is unchanged from 2025. The Audit and Remuneration Committee separately evaluates the terms of the service agreement, but Mika Ihamuotila will not take part in the evaluation. If Mika Ihamuotila is elected as a member of the Audit and Remuneration Committee, he will not receive a separate remuneration for the committee work.

The above proposals will be included in the notice of the Annual General Meeting which will be published separately.

Photos: https://mediabank.marimekko.fi/l/vVfFWDPc5w6g

Further information: Mika Ihamuotila, Chair of the Board, tel. +358 9 758 71

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Interim Report, 31 October 2025 at 8.00 a.m. EET

INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January–30 September 2025: Marimekko’s net sales and operating profit increased in the third quarter

This release is a summary of Marimekko’s interim report for the January–September period of 2025. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The third quarter in brief

• Marimekko’s net sales increased by 8 percent and totaled EUR 50.8 million (47.2). Net sales were boosted in particular by increased wholesale sales both in Finland and internationally.
• Net sales in Finland grew by 7 percent especially as wholesale sales increased. Increase in Finnish wholesale sales was partly supported by non-recurring promotional deliveries, which in the comparable year were strongly weighted on the first half of the year. International sales grew by 8 percent as both wholesale and retail sales increased. 
• Operating profit improved and amounted to EUR 12.5 million (11.1). Comparable operating profit totaled EUR 12.7 million (11.1) equaling to 24.9 percent of net sales (23.5).
• Operating profit was boosted by increased net sales. On the other hand, weakened relative sales margin and higher fixed costs had a negative impact on operating profit.

January–September in brief

• The company’s net sales grew by 5 percent and amounted to EUR 134.8 million (128.6). Net sales were boosted especially by the growth of wholesale sales in Europe and the Asia-Pacific region as well as increased retail sales in Scandinavia and Finland. As previously estimated, net sales were weakened by licensing income being considerably below the comparison year.
• Net sales in Finland increased by 3 percent due to, in particular, the positive development of retail sales. International sales grew by 8 percent with both wholesale sales and retail sales increasing.
• Operating profit improved to EUR 23.1 million (22.3). Comparable operating profit increased to EUR 23.5 million (22.7) equaling to 17.5 percent of net sales (17.6).
• Operating profit was boosted by increased net sales. On the other hand, weakened relative sales margin and higher fixed costs had a negative impact on operating profit.

Financial guidance for 2025

The Marimekko Group's net sales for 2025 are expected to grow from the previous year (2024: EUR 182.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2024: 17.5 percent). Rapid changes and uncertainties in the global trade policy, development of consumer confidence and purchasing power in the company’s main markets as well as possible disruptions in global supply chains, among others, cause volatility to the outlook for 2025.

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Interim Report.

Key Figures

* Brand sales are given as an alternative non-IFRS key figure, representing the reach of the Marimekko brand through different distribution channels. An unofficial estimate of sales of Marimekko products at consumer prices, brand sales are calculated by adding together the company’s own retail net sales and the estimated retail value of Marimekko products sold by other retailers. The estimated retail value is based on the company’s realized wholesale sales and licensing income. Brand sales do not include VAT, and the key figure is not audited. Some licensees provide exact retail figures, in which case these figures are used in reporting brand sales. For other licensing agreements, Marimekko’s own retail coefficients for different markets are used. Licensing income is reported as brand sales when licensed products are sold.

The change percentages in the table were calculated on exact figures before the amounts were rounded to millions of euros. The figure for comparable earnings per share takes account of similar items as comparable operating profit; tax effect included. Reconciliation of alternative key figures to IFRS and management’s discretion regarding items affecting comparability are presented in the table section of the Interim Report.

Tiina Alahuhta-Kasko, President and CEO, in conjunction with the report:

”Marimekko’s net sales increased both in Finland and internationally in the third quarter, and our operating profit improved despite the continued challenging market situation.

Marimekko’s net sales in the third quarter increased by eight percent and amounted to EUR 50.8 million (47.2). In particular, the growth of wholesale sales both in Finland and internationally increased net sales, and wholesale sales increased by 15 percent in total. Growth in Finland was partly supported by non-recurring promotional deliveries in domestic wholesale sales, which were heavily focused on the first half of the year in the comparison year. In July–September, our omnichannel retail sales were on par with the good level of the comparison period: sales in Scandinavia and Europe increased, while retail sales in Finland fell short of the strong comparison period. Cumulative retail sales also increased in Finland in January–September. Total net sales in Finland grew by seven percent in the third quarter, while international net sales increased by eight percent. 

Net sales growth increased operating profit, and in July–September our comparable operating profit improved by 14 percent to EUR 12.7 million (11.1), representing 24.9 percent of net sales (23.5).

In January–September, our net sales grew by five percent and amounted to EUR 134.8 million (128.6). Net sales growth improved our comparable operating profit, which increased to EUR 23.5 million (22.7), representing 17.5 percent of net sales (17.6).

In the third quarter, we continued our consistent work in building our international brand and growing and nurturing our customer community. The launch of the capsule collection featuring Maija Isola's prints curated by Laila Gohar, originally presented with an impressive installation at Milan Design Week, was celebrated with in-store events in Stockholm and New York as well as a pop-up store in Paris. In Helsinki, events were organized for our customers during Helsinki Design Week in honor of our Artek collaboration collection and Marimekko’s Field of Flowers exhibition showcased at the Habitare design fair.

The Field of Flowers touring exhibition, which started in Japan early this year, presents Marimekko’s latest floral prints designs – the classics of the future – and continues to introduce new audiences to Marimekko’s art of printmaking. In the third quarter, in addition to Helsinki, the exhibition visited Taipei, Tokyo, Ho Chi Minh City and Osaka. Floral prints from the Field of Flowers exhibition were also seen at the fashion show featuring Marimekko's summer 2026 collection held during Copenhagen Fashion Week in August, which attracted a large audience of international media, industry influencers and friends of Marimekko. In September, a Marimekko fashion show was held in Bangkok to celebrate our brand’s tenth anniversary in Thailand.

Omnichannel retail sales represents the core of Marimekko’s distribution strategy. Marimekko stores and online stores are either operated by our company itself or – especially in Asia – by our loose franchise partners. Store locations that cater to Marimekko’s target audience are essential for us, which is why we are constantly developing our store network. The third quarter saw the opening of a new Marimekko store in Taipei and six pop-up stores across Asia. After the review period, the opening of a new flagship store was celebrated in Hong Kong when the Marimekko store, opened on Leighton Road in the busy Causeway Bay area in 2012, found a renewed home on the same street. Asia plays an important role in our international growth strategy, and together with our partners, we continue to invest in the Asian markets, even though at the moment the uncertainty in the global economy is reflected in consumer behavior, especially in China. We see significant growth opportunities for Marimekko in Asia in the long-term.

In August, we launched Marimekko’s French-language online store well in advance of the first-ever Marimekko Paris flagship store opened in late October. Located in the popular area of Le Marais, the goal of the store is to strengthen our global brand awareness and support long-term growth across different channels and international markets.

At Marimekko, we believe that the winning brands of the future will be determined in challenging market conditions. We will continue our determined work and investments to expand the global Marimekko phenomenon and scale our profitable growth. Our good financial position and the positive development of our business provide us with excellent premises for this.”

Market outlook and growth targets for 2025

There are still significant uncertainties related to the development of the global economy, such as tensions related to geopolitics and trade relations. The indirect impacts of these tensions and other uncertainties, as well increasing tariffs, on the general economic situation may be reflected in consumer confidence, purchasing power and behavior and, as a result, can have a weakening impact on Marimekko’s business in 2025. Possible disruptions in production and logistics chains may also have a negative impact on the company’s sales, profitability and cash flow.

Finland, Marimekko’s important domestic market, traditionally represents about half of the company’s net sales. Sales in Finland in 2025 are impacted by the weak general economy and low consumer confidence as well as the development of purchasing power and behavior. In addition, the tactical operating environment continues to have an impact on the business. The timing between quarters of the non-recurring promotional deliveries in Finnish wholesale sales and their size typically vary on an annual basis. In 2025, the non-recurring promotional deliveries in wholesale sales are expected to be significantly lower than in the comparable year and weighted clearly in the second half of the year. Despite the weak market situation, net sales in Finland are expected to be approximately at the level of the previous year or increase slightly.

International sales are estimated to grow in 2025. In the strategy period 2023–2027, Marimekko focuses on Asia as the most important geographical area for international growth. In 2025, net sales in the Asia-Pacific region, Marimekko’s second-largest market, are expected to be approximately at the level of the previous year or increase slightly. A significant part of Marimekko’s licensing income in 2024 was recorded as net sales in the Asia-Pacific region, and as a result, the forecast decrease in licensing income in 2025 is estimated to have a weakening impact on net sales in the market area. Wholesale sales in the Asia-Pacific region, which include sales to loose franchise partners, are expected to also increase in 2025 despite the private consumption in China becoming more cautious during the year following the general economic uncertainties. Marimekko’s long-term growth prospects in the Asia-Pacific region remain unchanged. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2025, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia.

Licensing income in 2025 is forecasted to be significantly below the previous year’s record level.

Due to the seasonal nature of Marimekko’s business, a major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year.

Marimekko develops its business with a long-term view and aims to continue scaling its profitable growth in the upcoming years. In 2025, fixed costs are expected to be up on the previous year. The general cost inflation continues to also affect Marimekko in 2025. Personnel expenses are impacted, for example, by general pay increases in different markets. Marketing expenses are expected to increase (2024: EUR 10.6 million).

Increased tariffs in the United States have a direct impact on only a small part of Marimekko’s business, as the entire North American market accounted for 6 percent of the Group’s net sales in 2024. Based on current information, the increases in tariffs are expected to grow the procurement costs of Marimekko products sold in the US market, but the company has initiated diverse measures to mitigate the negative impacts of the tariffs.

Early commitments to product orders from partner suppliers, typical of the industry and partly further emphasized due to different factors, undermine the company’s ability to optimize product orders and respond to rapid changes in demand and supply environment, which also increases risks related to sales, relative profitability, inventory management and cash flow. This also hampers responding to the increasing tariffs in the US. There are also uncertainties related to global production and logistic chains, which may cause delays, for example, and thus have an impact on the company’s sales and profitability. Marimekko works actively in various ways to ensure functioning production and logistics chains, to mitigate increased costs and other negative impacts, to avoid delays, and to enhance inventory management.

Marimekko is closely monitoring the development of global trade policy and tariffs between countries, general economic situation, the development of consumer confidence and purchasing power and the impacts of possible exceptional situations and disruptions, and adjusts its operations and plans accordingly.

Media and investor conference

A media and investor conference will be held in English on 31 October 2025 at 2.00 p.m. EET. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q3-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:
Tiina Alahuhta-Kasko, President and CEO, tel. +358 9 758 71
Elina Anckar, CFO, tel. +358 9 758 7261

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Attachment

• Marimekko Corporation Interim Report 1-9_2025

Marimekko Corporation, Press release 24 October 2025 at 11.00 a.m. EEST

Release of Marimekko's Interim Report, 1 January–30 September 2025

Marimekko Corporation’s Interim Report 1 January–30 September 2025 will be published on Friday 31 October 2025 at 8.00 a.m. EET. The report and related materials will be available on the company’s website at https://company.marimekko.com/investors after the publication.

A media and investor conference will be held in English on 31 October 2025 at 2.00 p.m. EET. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q3-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Additional information:
Anna Tuominen, Marimekko Communications
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Press Release, 22 September 2025 at 13.00 a.m. EEST

Marimekko flagship store opens in Hong Kong

Finnish lifestyle design house Marimekko celebrates the official opening of a flagship store in Hong Kong on 16 October 2025. Located in Hong Kong’s Causeway Bay, a bustling epicenter of premium fashion and lifestyle brands serving both local and tourist shoppers, the Leighton Road Marimekko store originally opened in 2012 has found a new, refurbished home on the same street and re-opens as a flagship store. The store is operated by the established fashion and lifestyle retail specialist Sidefame Ltd, Marimekko’s loose franchise partner in the Hong Kong and China markets since 2011.

“We believe that even in a digitalized world, creative and emotionally engaging physical retail concepts play an important role as the hearts of brand culture, fueling omnichannel growth. We are excited together with our esteemed partner Sidefame to take this next step in Hong Kong to build up the Marimekko phenomenon. The experiential and modular flagship at Leighton Road follows our most updated store concept and acts as a window to Marimekko’s optimistic lifestyle philosophy and art of printmaking, inspiring both new and existing customers,” says Natacha Defrance, Senior Vice President, Sales, Region East at Marimekko.

The new flagship store’s exterior highlights Marimekko’s celebrated Unikko print, whereas the interior design is inspired by Marimekko’s own textile printing factory in Helsinki, Finland. The store features a curated assortment of Marimekko’s lifestyle products ranging from fashion, bags and accessories to home items, including printed fabrics.

During the strategy period of 2023–2027, Marimekko is focused on scaling its business, with Asia as the most important geographical area for international growth. The company approaches its market areas through key cities, such as Hong Kong. Renowned as a major hub for creativity, fashion and design, Hong Kong provides an opportunity to build brand awareness and positioning with a wider impact in Asia. Marimekko operates in Asia mainly through a loose franchise partnership model.

Images are available for download in Marimekko’s image bank.

Further information:
Leena Salomaa, Marimekko Communications
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Stock Exchange Release, 14 August 2025 at 8.15 a.m. EEST

Marimekko’s financial reporting and Annual General Meeting in 2026

In 2026, Marimekko Corporation will publish financial information as follows:

• Financial Statements Bulletin 2025 on Thursday 12 February 2026 at 8.00 a.m.
• Interim Report 1 January–31 March 2026 on Wednesday 13 May 2026 at 8.00 a.m.
• Half-year Financial Report 1 January–30 June 2026 on Thursday 13 August 2026 at 8.00 a.m.
• Interim Report 1 January–30 September 2026 on Wednesday 4 November 2026 at 8.00 a.m.

Marimekko observes a silent period of 30 days prior to publishing of financial information.

The company’s Financial Statements and the Report of the Board of Directors 2025 will be published on the company’s website in week 13, at the latest.

Marimekko’s Annual General Meeting is planned to be held on Thursday 16 April 2026 at 2 p.m. The notice to convene the Annual General Meeting will be given later by the Board of Directors. A shareholder may request that a matter falling within the competence of the General Meeting shall be placed on the agenda of the Annual General Meeting. To this effect, a written request should be sent to the Board of Directors on Thursday 15 January 2026, at the latest. An announcement on the resolutions of the Annual General Meeting will be released after the meeting.

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com 

Marimekko Corporation, Half-year Financial Report, 14 August 2025 at 8.00 a.m. EEST

HALF-YEAR FINANCIAL REPORT OF MARIMEKKO CORPORATION, 1 January–30 June 2025: Marimekko’s net sales in the second quarter grew and operating profit improved

This release is a summary of Marimekko’s half-year financial report for the January–June period of 2025. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The second quarter in brief

• Marimekko’s net sales increased by 2 percent and totaled EUR 44.5 million (43.7). Net sales were boosted in particular by increased retail sales both in Finland and internationally. On the other hand, net sales development was weakened, as anticipated, by non-recurring promotional deliveries in Finnish wholesale sales being considerably lower than in the strong comparison period.
• Net sales in Finland grew by 3 percent as retail sales increased. International sales grew by 1 percent even with licensing income decreasing significantly, as previously estimated.
• Operating profit improved and amounted to EUR 6.3 million (6.1). Comparable operating profit totaled EUR 6.5 million (6.4) equaling to 14.6 percent of net sales (14.6).
• Operating profit was boosted by increased net sales and improved relative sales margin. On the other hand, higher fixed costs had a negative impact on operating profit.

January–June in brief

• The company’s net sales grew by 3 percent and amounted to EUR 84.1 million (EUR 81.3). Net sales were boosted especially by the growth of wholesale sales in Europe and increased retail sales in Finland. As previously estimated, net sales were weakened by non-recurring promotional deliveries in Finnish wholesale sales and licensing income being considerably below the strong comparison period.
• Net sales in Finland were on par with the comparison period as retail sales increased. International sales grew by 7 percent with both wholesale sales and retail sales increasing. In line with earlier estimates, licensing income decreased significantly.
• Operating profit totaled to EUR 10.6 million (11.2). Comparable operating profit was EUR 10.9 million (11.6) equaling to 13.0 percent of net sales (14.2).
• Weakened relative sales margin and higher fixed costs decreased operating profit. On the other hand, increased net sales supported operating profit.

Financial guidance for 2025

The Marimekko Group's net sales for 2025 are expected to grow from the previous year (2024: EUR 182.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2024: 17.5 percent). Rapid changes and uncertainties in the global trade policy, development of consumer confidence and purchasing power in the company’s main markets as well as possible disruptions in global supply chains, among others, cause volatility to the outlook for 2025.

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Half-year Financial Report.

Key figures

* Brand sales are given as an alternative non-IFRS key figure, representing the reach of the Marimekko brand through different distribution channels. An unofficial estimate of sales of Marimekko products at consumer prices, brand sales are calculated by adding together the company’s own retail net sales and the estimated retail value of Marimekko products sold by other retailers. The estimated retail value is based on the company’s realized wholesale sales and licensing income. Brand sales do not include VAT, and the key figure is not audited. Some licensees provide exact retail figures, in which case these figures are used in reporting brand sales. For other licensing agreements, Marimekko’s own retail coefficients for different markets are used. Licensing income is reported as brand sales when licensed products are sold.

The change percentages in the table were calculated on exact figures before the amounts were rounded to millions of euros. The figure for comparable earnings per share takes account of similar items as comparable operating profit; tax effect included. Reconciliation of alternative key figures to IFRS and management’s discretion regarding items affecting comparability are presented in the table section of the Half-year Financial Report.

Tiina Alahuhta-Kasko, President and CEO, in conjunction with the report:

”The positive development of Marimekko's omnichannel retail sales continued, and our net sales and operating profit increased in the second quarter in spite of the continued challenging market situation.

Marimekko’s net sales in the second quarter increased by two percent and amounted to EUR 44.5 million (43.7). Net sales were boosted particularly by the growth of retail sales in Finland and internationally. The positive development of retail sales in a weak and unstable economic environment reflects not only our long-term brand building efforts but also the resilience and agility of our company. As previously estimated, the development of Marimekko’s wholesale sales was affected by non-recurring promotional deliveries in Finnish wholesale sales being considerably lower than in the strong comparison period. Nevertheless, net sales in Finland increased by three percent thanks to the positive development of retail sales. International net sales increased by one percent in spite of licensing income decreasing significantly, as anticipated. 

Our comparable operating profit in April–June amounted to EUR 6.5 million (6.4), representing 14.6 percent of net sales (14.6). Operating profit improved due to the growth of net sales and the improved relative sales margin. Higher fixed costs, in turn, had a negative effect on operating profit.

In January–June, our net sales increased by three percent and totaled EUR 84.1 million (81.3). Our comparable operating profit was EUR 10.9 million (11.6), representing 13.0 percent of net sales (14.2).

Marimekko’s spring was full of colorful events that surprised and delighted our community. In April, the limited-edition collaboration collection with the global footwear brand Crocs became available in stores around the world. The bright and colorful sandals and clogs as well as accessories were enthusiastically received, and many of the styles quickly sold out.  Collaboration collections like this, which are widely available around the world, play a significant role in introducing new customers to Marimekko. Our collaboration with the Blue Bottle Coffee café chain brought Marimekko prints to a total of 10 cafés and related events in the United States and a number of countries in Asia, deepening our relationship with the Marimekko community and building our brand awareness in a more targeted manner in our key cities. In June, the 3 Days of Design event in Copenhagen featured a first look at the limited-edition furniture collection created in collaboration with another iconic Finnish design company, Artek. The collection will be available in stores in September.

In April, Marimekko and the New York-based artist and influencer Laila Gohar joined forces at Milan Design Week for an impressive installation that invited guests into a larger-than-life sleeping space. The event, which introduced a capsule collection curated by Laila Gohar featuring Maija Isola's prints, gained significant visibility and was highlighted by the media as one of the key events of the week. The capsule collection will be available in stores in September. In May, we celebrated Marimekko Day, an event with a rich tradition that culminated in fashion shows in Helsinki's Esplanade Park that drew record audiences. In addition to the fashion shows, the start of summer was celebrated in stores and events around the world.  Field of Flowers, a touring exhibition that started in Japan in March, presented Marimekko's latest prints in Kuala Lumpur and Hong Kong in the second quarter.

We are very pleased about the sustained growth of our omnichannel retail sales, as it demonstrates the significance of our consistent development efforts. Marimekko stores and the online store provide our customers with the most inspiring and immersive way to experience our lifestyle concept. We continuously develop our store network and customer experience. In total, our omnichannel retail sales increased by six percent in April–June. In the second quarter, new Marimekko stores were opened in Osaka and Kuala Lumpur, and an outlet store was opened in Espoo. In addition, eight pop-up stores served customers in selected Asian metropolises and in Finland. In April, we launched the Marimekko online store in New Zealand. In June, we introduced a German language version of our online store. The new technology platform we deployed for our online store last September not only provides an even more personalized customer experience, it also offers plenty of opportunities for automation, for example.

After the review period, we announced that we will open our first ever Marimekko flagship store in Paris in fall 2025, and that will be preceded by the launch of pop-up stores in the iconic Parisian department stores: Le Bon Marché and Galeries Lafayette. The flagship store, which represents Marimekko's latest, continuously evolving store concept, will be a showcase for Marimekko's art of printmaking and optimistic lifestyle philosophy, and it also serves as a meeting place for the Marimekko community. Paris is one of the most important cities on the global fashion scene. Its impact in terms of building brand awareness and positioning extends beyond Europe to Asia and North America. This means that the flagship store in Paris supports the broader scaling of the Marimekko brand phenomenon and long-term growth across different channels and international markets. Our strong financial position and the sustained positive development of our business give us an excellent opportunity to make strategic growth investments that strengthen our competitiveness in spite of the weak general market situation."

Market outlook and growth targets for 2025

There are still significant uncertainties related to the development of the global economy, such as tensions related to geopolitics and trade relations. The indirect impacts of these tensions and other uncertainties, as well increasing tariffs, on the general economic situation may be reflected in consumer confidence, purchasing power and behavior and, as a result, can have a weakening impact on Marimekko’s business in 2025. Possible disruptions in production and logistics chains may also have a negative impact on the company’s sales, profitability and cash flow.

Finland, Marimekko’s important domestic market, traditionally represents about half of the company’s net sales. Sales in Finland in 2025 are impacted by the weak general economy and low consumer confidence as well as the development of purchasing power and behavior. In addition, the tactical operating environment continues to have an impact on the business. The timing between quarters of the non-recurring promotional deliveries in Finnish wholesale sales and their size typically vary on an annual basis. In 2025, the non-recurring promotional deliveries in wholesale sales are expected to be significantly lower than in the comparable year and weighted clearly in the second half of the year. Despite the weak market situation, net sales in Finland are expected to be approximately at the level of the previous year or increase slightly.

International sales are estimated to grow in 2025. In the strategy period 2023–2027, Marimekko focuses on Asia as the most important geographical area for international growth. In 2025, net sales in the Asia-Pacific region, Marimekko’s second-largest market, are expected to increase. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2025, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia.

Licensing income in 2025 is forecasted to be significantly below the previous year’s record level.

Due to the seasonal nature of Marimekko’s business, a major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year. Net sales and operating profit development in the first quarter of 2025 was negatively impacted by timing differences from the comparison period. In the comparable year, a large amount of non-recurring promotional deliveries in Finnish wholesale sales occurred exceptionally during the first quarter of the year. In addition, a significant part of licensing income in 2024 was recorded already during the first quarter of the year, unlike in 2025.

Marimekko develops its business with a long-term view and aims to continue scaling its profitable growth in the upcoming years. In 2025, fixed costs are expected to be up on the previous year. The general cost inflation continues to also affect Marimekko in 2025. Personnel expenses are impacted, for example, by general pay increases in different markets. Marketing expenses are expected to increase (2024: EUR 10.6 million).

Increasing tariffs in the United States have a direct impact on only a small part of Marimekko’s business, as the entire North American market accounted for 6 percent of the Group’s net sales in 2024. Based on current information, the increases in tariffs are expected to increase the procurement costs of Marimekko products sold in the US market, but the company has initiated diverse measures to mitigate the negative impacts of the tariffs.

Early commitments to product orders from partner suppliers, typical of the industry and partly further emphasized due to different factors, undermine the company’s ability to optimize product orders and respond to rapid changes in demand and supply environment, which also increases risks related to sales, relative profitability, inventory management and cash flow. This also hampers responding to the increasing tariffs in the US. There are also uncertainties related to global production and logistic chains, which may cause delays, for example, and thus have an impact on the company’s sales and profitability. Marimekko works actively in various ways to ensure functioning production and logistics chains, to mitigate increased costs and other negative impacts, to avoid delays, and to enhance inventory management.

Marimekko is closely monitoring the development of global trade policy and tariffs between countries, general economic situation, the development of consumer confidence and purchasing power and the impacts of possible exceptional situations and disruptions, and adjusts its operations and plans accordingly.

Media and investor conference

A media and investor conference will be held in English on 14 August 2025 at 2.00 p.m. EEST. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q2-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:

Tiina Alahuhta-Kasko, President and CEO, tel. +358 9 758 71
Elina Anckar, CFO, tel. +358 9 758 7261

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Attachment

• Marimekko_Half-year_Financial_Report_2025

Marimekko opens flagship store in Paris

Marimekko Corporation, Press Release 12 August 2025 at 13:00 EEST

Leading Finnish design house Marimekko will open its first ever flagship store in Paris, France, in the fall 2025. The new experiential retail space will be located in the vibrant Le Marais district, a renowned hub for fashion and design, in the proximity of several international premium brands as well as the Picasso Museum.

Marimekko approaches its market areas through key cities. Paris is one of the most important cities on the global fashion scene, and its impact in terms of building brand awareness and positioning extends beyond Europe to Asia and North America. This means that the flagship store in Paris supports the broader scaling of the Marimekko brand phenomenon and long-term growth across different channels and international markets.

“Our flagship store in Paris, inspired by the architecture of our textile printing factory in Helsinki, Finland, and representing our latest, ever evolving store concept, will be a showcase for Marimekko's art of printmaking and optimistic lifestyle philosophy in one of the world’s most important fashion capitals. The store will act as the heart of Marimekko’s brand culture and personalized customer service, a platform for inspiring events, and a meeting place for our community in Paris. It will play an important role in accelerating our global brand awareness and omnichannel growth as well as in the modernization of our distribution network in Europe. Even in a digitalized world, creative and emotionally engaging physical retail concepts are essential as we scale Marimekko’s growth globally,” says Noora Laurila, Senior Vice President of Sales for Marimekko Region West.

The opening of the flagship store will be preceded by the launch of pop-up stores in the iconic and tourist-frequented department stores Le Bon Marché and Galeries Lafayette, strengthening the brand’s presence in Paris.

Images of Marimekko’s store concept from other locations are available for download in Marimekko’s image bank.

Further information:
Leena Salomaa, Marimekko Communications
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Marimekko Corporation, Press release 6 August 2025 at 1.30 p.m. EEST

Release of Marimekko's Half-year Financial Report, 1 January–30 June 2025

Marimekko Corporation’s Half-year Financial Report 1 January–30 June 2025 will be published on Thursday, 14 August 2025 at 8.00 a.m. EEST. The report and related materials will be available on the company’s website at https://company.marimekko.com/en/investors/ after the publication.

A media and investor conference will be held in English on 14 August 2025 at 2.00 p.m. EEST. A live webcast of the conference can be watched at https://marimekko.videosync.fi/q2-2025, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:
Anna Tuominen, Marimekko Communications
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com