Factor investing

Higher return, better diversification, lower costs – with a smarter sustainable approach

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Diversification is the only free lunch in investing

This phrase was coined in 1952 by Nobel Prize winner Harry Markowitz, one of the grandfathers of modern portfolio theory. 65 years later, diversification is still not first on the list, as investors pay surprisingly little attention how to diversify their portfolio efficiently. Furthermore, investors are not nearly as diversified as they think they are.

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