Verkkokauppa.com |

The most visited Finnish online retailer

| Finland

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Financial overview

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Verkkokauppa.com - Focus on sustainable growth

27.04.2020 | Company update

Verkkokauppa.com delivered a strong Q1 result as revenue increased by 8% y/y to EUR 125m (121m/118m Evli/cons). Adj. EBIT increased by 63% y/y to EUR 3.8m (2.7m/2.5m Evli/cons). The management had a good control over the business despite of the challenging times. We have slightly increased our estimates and upgrade our rating to “BUY” (“HOLD”) with TP of EUR 4.5 (3.5).

Strong sales growth without forgetting profitability

Verkkokauppa.com delivered a strong Q1 result. Revenue increased by 8.2% y/y to EUR 125m (121m/118m Evli/cons). Good sales growth was driven by strong online sales and effective marketing. Development was good in all the major product categories but strong performance was also seen in evolving categories such as sports and home. Gross profit improved by 12% y/y to EUR 19.4m (15.5%) vs. our EUR 18.3m (15.1%), resulting from good control over sales mix. This impacted positively on adj. EBIT which was up by 63% y/y, totaling EUR 3.8m (2.7m/2.5m Evli/cons).

A strong online presence offering competitive advantages

Verkkokauppa.com’s small physical footprint and strong online presence offer the company competitive advantages amid the coronavirus and the movement restrictions. The company’s agile business model and a strong cash position support the company during these challenging times and it enables the company to develop its business as planned. We don’t expect the coronavirus to have significant negative impacts on Verkkokauppa.com’s operative business, although some availability issues might occur in some product categories later in H2. The increasing uncertainties are more related to the economic outlook and declining purchasing power. The company has introduced new delivery methods and sub-categories to enhance customer experience. Going forward, we expect the sales mix and broad product assortment to be the key drivers behind sustainable growth as the competition in the consumer electronics market is likely to remain tight, meaning that seeking growth in this category might become too expensive.

“BUY” (“HOLD”) with TP of EUR 4.5 (3.5)

We have slightly increased our estimates after the Q1 result. We expect 20E revenue of EUR 523m and EBIT of EUR 13.6m. Thus, our estimates are slightly above the midpoint of the given guidance (revenue of EUR 510-530m and adj. EBIT of EUR 12-15m). The outlook in the market remains blurry due to the weak visibility of the coronavirus and its full impacts but it is likely that the current situation speeds up the more permanent shift into online which benefits players like Verkkokauppa.com. On our estimates, the company trades at 20E-21E EV/sales multiple of 0.3x which translates into ~40 discount compared to the peers. We upgrade to BUY (HOLD) with TP of EUR 4.5 (3.5).

Verkkokauppa.com - A strong start to the year

24.04.2020 | Earnings Flash

Verkkokauppa.com’s Q1’20 result beat our and consensus estimates. Revenue grew by 8.2% and was EUR 125m vs. Evli EUR 121m and consensus of EUR 118m. Gross profit was EUR 19.4m (15.5% margin) vs. EUR 18.3m (15.1% margin) Evli view. Adj. EBIT was EUR 3.8m vs. EUR 2.7m/2.5m Evli/cons. 2020E guidance reiterated: The company expects revenue to be EUR 510-530m and comparable operating profit to be EUR 12-15m.

  • Q1 revenue was EUR 125m vs. EUR 121m Evli view and EUR 118m consensus. Sales grew as much as by 8.2% y/y. Revenue growth in Q1 was boosted by strong online sales and marketing. All product categories performed well.
  • Q1 gross profit was EUR 19.4m (15.5% margin) vs. EUR 18.3m (15.1% margin) Evli view.
  • Q1 adj. EBIT was EUR 3.8m (3.0% margin) vs. EUR 2.7m (2.2% margin) Evli view and EUR 2.5m (2.1% margin) consensus. EBIT improved mainly due to gross margin improvement.
  • Q1 eps was EUR 0.05 vs. EUR 0.04/0.04 Evli/cons.
  • 2020 guidance reiterated: The company expects revenue to be EUR 510-530m and comparable operating profit to be EUR 12-15m.
  • The company also decided on a quarterly dividend of EUR 0.053 per share.

Verkkokauppa.com - COVID-19 boosting online sales

20.04.2020 | Preview

Verkkokauppa.com will report its Q1’20E result on Friday. We expect the coronavirus to boost online sales but expect decreasing sales in the physical stores. We have made small adjustments to our 20E estimates and retain our rating “HOLD” with TP of EUR 3.5 ahead of Q1.

Online sales boosted by COVID-19

The exceptional situation due to COVID-19 has pushed retailers online as the demand in physical stores slumped quickly when the movement restrictions came into force. This is likely to have a positive impact on Verkkokauppa.com’s sales development in Q1’20E as the company has a strong online presence and only four physical stores in Finland. According to the management, the demand for instance in home office supplies has increased as people have switched their working spaces to their homes.

Expecting good market growth in Q1’20E

We expect the market growth in consumer electronics to be relatively good in Q1’20E but in the near future, consumers might become more cautious due to the weakening economy, especially if the situation is prolonged. Despite of the good online sales outlook we expect to see decreasing sales in Verkkokauppa.com’s physical stores during this situation. We have slightly increased our Q1’20E estimates. We expect Q1’20E revenue to increase by 4.5% y/y to EUR 121m (cons. EUR 118m) and EBIT of EUR 2.7m (cons. EUR 2.4m).

“HOLD” with TP of EUR 3.5 intact

We have made small adjustments to our 20E estimates and expect revenue of EUR 518m (2.7% y/y) and EBIT of EUR 13.0m (~15% y/y). According to the guidance given for 20E, the company expects revenue to be between EUR 510-530m and EBIT of EUR 12-15m, thus our estimates are at the lower end of the guidance. COVID-19 might speed up the more permanent leap into online in long-term which should benefit players such as Verkkokauppa.com. At the same time, the rumors of Amazon entering the Nordic market have once again increased. On our estimates, Verkkokauppa.com trades at 20E-21E EV/sales multiple of 0.3x which translates into ~50% discount compared to the peers. We keep our rating “HOLD” with TP of EUR 3.5 intact ahead of Q1 result.

Verkkokauppa.com - Shifts focus towards profitability

17.02.2020 | Company update

Verkkokauppa.com’s Q4 result didn’t meet the expectations as sales were negatively impacted by the postal strike and the changed timing of tax refunds. Q4 sales were EUR 159.9m (Evli 168.9m) while EBIT amounted to EUR 4.5m (Evli 6.0m). We keep our rating “HOLD” with TP of EUR 3.5 (3.3).

Q4 result hampered by the postal strike

Verkkokauppa.com’s Q4 result missed expectations as sales growth of 2.6% y/y remained below market growth (Gfk: 4.4%), amounting to EUR 159.9m vs. our EUR 168.9m (cons. 164m). Headwind from the postal strike was stronger than anticipated and the changed timing of tax refunds hampered December sales. Black Friday sales were however better than ever. Gross profit was down by 3% y/y due to heavy campaigning during Black Friday. EBIT was EUR 4.5m vs. our EUR 6.0m (cons. 5.6m) resulting from weakened gross profit. ’19 dividend proposal was in line at EUR 0.21 vs. our EUR 0.21 (cons. 0.21).

Prioritizing profitability in ‘20E

Verkkokauppa.com has normally prioritized growth over profitability, which has weighed down margins, as the competition in the consumer electronics market has been extremely tight and price driven. In ‘20E, the company shifts its focus towards profitability and aims for more moderate growth. We thus expect the growth to be somewhat in line with the market growth (GfK ’19 estimate: 2.9% y/y). In order to strengthen efficiency especially in logistics, the company has commenced to seek opportunities within drop shipping (direct delivery from manufacturer to the customer). This allows Verkkokauppa.com to expand its product assortment without logistical pressures. The company also aims to launch a new subcategory in H1’20E and to increase its private label assortment during 20E, which should have a positive impact on profitability, as private labels normally provide better margins. We expect ‘20E-‘21E sales growth of 3.2-3.5% y/y and EBIT growth of 12-18% y/y.

“HOLD” with TP of EUR 3.5 (3.3)

Verkkokauppa.com guided ‘20E revenue of EUR 510m-530m and EBIT of EUR 12-15m. We have lowered our ‘20E sales estimate by some 5% and expect ‘20E sales of EUR 520m (3.2% y/y), which is at the midpoint of the guidance. Our view of EBIT development is rather conservative as the market is highly competitive and price driven. Despite of the good control over costs we expect to get more visibility on the actions to be taken for more efficient operations. We expect EBIT to grow by ~18% y/y in ‘20E, amounting to EUR 13.3m. On our estimates, Verkkokauppa.com trades at ‘20E-‘21E EV/EBIT multiple of 10.1x and 9.0x, which translates into ~60-70% discount compared to the peers. We keep our rating “HOLD” with TP of EUR 3.5 (3.3).

Verkkokauppa.com - Earnings miss in Q4

14.02.2020 | Earnings Flash

Verkkokauppa.com’s Q4’19 revenue grew by 3% and was EUR 159.9m vs. Evli EUR 168.9m and consensus of EUR 164.0m. Gross profit was EUR 22.2m (13.9% margin) vs. EUR 24.7m (14.6% margin) Evli view. EBIT was EUR 4.5m vs. EUR 6.0m/5.6m Evli/cons. 2020E guidance: The company expects revenue to be 510-530 million euros and comparable operating profit to be 12-15 million euros.

• Q4 revenue was EUR 159.9m vs. EUR 168.9m Evli view and EUR 164.0m consensus. Sales grew by 3% while market growth was 4.4% (GfK estimate). Revenue growth in Q4 was boosted by record sales during Black Friday, additional marketing activities and campaigning. Tax refund changes and Posti’s strike had a negative impact on sales during the Christmas season.

• Q4 gross profit was EUR 22.2m (13.9% margin) vs. EUR 24.7m (14.6% margin) Evli view. Gross profit weakened due to heavy campaigning during Black Friday.

• Q4 EBIT was EUR 4.5m (2.8% margin) vs. EUR 6.0m (3.6% margin) Evli view and EUR 5.6m (3.4% margin) consensus. EBIT decreased mostly due to a lower gross margin.

• Q4 eps was EUR 0.07 vs. EUR 0.10/0.09 Evli/cons.

• 2020 guidance: The company expects revenue to be 510-530 million euros and comparable operating profit to be 12-15 million euros.

• The company also decided on a quarterly dividend of EUR 0.048 per share. Total ’19 dividend is EUR 0.21 vs. our EUR 0.21 and EUR 0.21 consensus.

Verkkokauppa.com - Critical Q4 ahead

05.02.2020 | Preview

Verkkokauppa.com reports it’s Q4’19 earnings on 14th of Feb. We expect the competition has remained tight and price driven. We expect Q4E sales of EUR 168.9m (8.4% y/y) and EBIT of EUR 6.0m. We keep our rating “HOLD” with TP of EUR 3.3 intact ahead of Q4.

Black Friday and Christmas sales boosting Q4 growth

During ‘19, Verkkokauppa.com has faced ups and downs in the highly competitive and price driven consumer electronics market. After a relatively weak H1’19, the company was able to show a positive turn in earnings development in Q3, despite of weaker sales growth. For Verkkokauppa.com, Q4 is critical, as most of its sales and profit are generated during this quarter, driven by Christmas sales and Black Friday. We expect only limited impacts resulting from the postal strike but the changed timing of tax refunds might have a negative impact on December sales compared to last year. We expect 8.4% y/y increase in Q4 sales (EUR 168.9) and EBIT to be on par with the previous year at EUR 6.0m (Q4’18: 5.9m).

No ease of competition ahead

We don’t expect the consumer electronics market in ‘20E to grow much from last year thus the management of sales mix plays an important role of supporting further sales and profit development. We expect the growth investments (e.g. increased marketing) to bear fruit in 2020E, resulting in new customers. We also hope to get more color on the new plans regarding B2B sales with the Q4 result. Due to the price driven competition and growth investments, we don’t expect profitability (EBIT%) to improve from last year, although the company’s cost base is scalable. We expect sales in ‘20E to increase by 7% y/y (EUR 549.1m) and EBIT increase of ~10% y/y resulting in EBIT margin of 2.6%..

“HOLD” with TP of EUR 3.3 intact

We have kept our estimates intact ahead of Q4. Verkkokauppa.com guides ‘19E sales of EUR 500-525m and EBIT of EUR 11-15m. Our estimates are in the mid-point of the guidance with ‘19E sales of EUR 513m (7.4% y/y) and EBIT of EUR 12.8m (FY18:13.3m). We continue to expect a growing dividend of EUR 0.21 (cons. EUR 0.21) vs. EUR 0.20 for ’18. We keep our rating “HOLD” with TP of EUR 3.3 intact ahead of Q4.

Verkkokauppa.com - High importance of sales mix

28.10.2019 | Company update

Verkkokauppa.com was able to make a turnaround in profitability in Q3 but at the same time sales growth decreased. Profitability improvement was mainly due to sales mix and better terms with suppliers. The management had a good control over the business in Q3. We keep our rating “HOLD” with TP or EUR 3.3.

Profitability improvement driven by sales mix

In Q3, Verkkokauppa.com focused more on profitability and achieved EBIT of EUR 4.3m vs. EUR 3.7m/3.0m Evli/cons. EBIT margin increased to 3.6% vs. 2.9%/2.4% Evli/cons driven by higher gross margin (15.7% vs. 14.7% our expectation). Gross margin improvement was mainly due sales mix (smaller product categories with higher gross margins) and better terms and conditions from suppliers. The company’s sales in Q3 were below expectations and the growth (3%) was only slightly above the market growth of 2.5% (GfK), reflecting the tight and price driven competition in consumer electronics. The company was also able to keep good control over the costs (~8% y/y) in Q3.

Support from other product categories

Verkkokauppa.com has sought growth over profitability and as the company has aggressively competed in a highly competitive consumer electronics market, the company’s earnings development has been weak. In Q3, the company shifted more focus towards other categories with higher margins. We see this as a positive change as the aggressive competition in consumer electronics market is expected to remain tight, and the growth might become too expensive. After Q3, the pressure on EBIT has eased, although Q4 is critical for the business as Black Friday and Christmas are important sales drivers for the company.

“HOLD” with TP EUR 3.3

Verkkokauppa.com updated its outlook for FY19 and expects sales of EUR 500-525m and EBIT of EUR 11-15m (prev. sales of EUR 500-550m and EBIT of EUR 11-17m). We expect 19E sales of EUR 513m and EBIT of EUR 12.8m. As we expect the aggressive competition to continue we have decreased our 20E-21E sales expectation by 3-5%. On our estimates Verkkokauppa.com trades at 19E-20E EV/EBIT multiple of 9.0x and 7.8 which translates into ~80% discount compared to the peer group. We keep our rating “HOLD” with TP of EUR 3.3.

Verkkokauppa.com - Profitability improved in Q3

25.10.2019 | Earnings Flash

Verkkokauppa.com’s Q3’19 revenue grew by 3% and was EUR 120.6m vs. Evli EUR 126.7m and consensus of EUR 125.8m. Gross profit was EUR 18.9m (15.7% margin) vs. EUR 18.6m (14.7% margin) Evli view. EBIT was EUR 4.3m vs. EUR 3.7m/3.0m Evli/cons. The company updated its 2019E guidance and expects revenue of EUR 500-525m and EBIT of EUR 11-15m.

  • Q3 revenue was EUR 120.6m vs. EUR 126.7m Evli view and EUR 125.8m consensus. Sales grew by 3% while market growth was 2.5% (GfK estimate). Revenue growth in Q3 was boosted by successful season sales, campaigns and increased marketing.
  • Q3 gross profit was EUR 18.9m (15.7% margin) vs. EUR 18.6m (14.7% margin) Evli view. The improvement was due to a positive sales mix and better terms and conditions from suppliers.
  • Q3 EBIT was EUR 4.3m (3.6% margin) vs. EUR 3.7m (2.9% margin) Evli view and EUR 3.0m (2.4% margin) consensus. EBIT improvement was mainly due to higher gross margin.
  • Q3 eps was EUR 0.07 vs. EUR 0.06/0.05 Evli/cons.
  • 2019 guidance updated: The company expects 2019E revenue of EUR 500-525m and EBIT of EUR 11-15m.
  • The company also decided on a quarterly dividend of EUR 0.051 per share.

Verkkokauppa.com - Eyes on competitive outlook

18.10.2019 | Preview

Verkkokauppa.com will report its Q3 earnings on next week’s Friday. As before, our interest is on how the competition has developed over the last months and what impact this has had on margins. We have kept our estimates intact and retain our rating “HOLD” with TP of EUR 3.3 ahead of Q3.

Profitability pressures expected to continue

Verkkokauppa.com was able to beat the market growth in H1’19 but the growth did not come for free as the company’s profitability development has been lagging behind. We expect the continuing growth investments (e.g. increased marketing expenses) to further hamper Verkkokauppa.com’s profitability in 2019E. Verkkokauppa.com has guided EBIT of EUR 11-17m in 2019E while our expectation is at the lower end of the guidance, at EUR 12.2m (EBIT margin of 2.3%). We expect the competition to remain fierce adding to pressure on profitability. Depending on Q3 earnings, guidance revision for 2019E EBIT might be needed.

H2 has considerable impact on total year-end sales

We expect the competition in the consumer electronics market has continued tight and price driven also in Q3’19. However, Verkkokauppa.com’s historical ability to grow faster than the market and the ongoing growth investments create positive outlook for the future sales development. H2 is normally stronger for Verkkokauppa.com as the holiday season and campaigns are likely to boost sales. Therefore, we expect H2 to have a considerable impact on Verkkokauppa.com’s total sales in 2019E. We expect H2’19E sales of EUR 295.6m (8.4% y/y). Verkkokauppa.com’s guidance for FY2019E total sales is EUR 500-550m while our FY2019E sales expectation is at EUR 519.3m (8.7% y/y).

“HOLD” with TP of EUR 3.3

We have kept our estimates intact ahead of Q3 earnings. We expect Q3’19E sales of EUR 126.7m and EBIT of EUR 3.7m resulting in EBIT margin of 2.9%. We keep our rating “HOLD” with TP of EUR 3.3 ahead of Q3.

Verkkokauppa.com - Competition remains fierce

12.08.2019 | Company update

Verkkokauppa.com’s Q2 result fell short of expectations. The competition is expected to remain fierce and the company’s growth investments are hampering EBIT improvement in 19E. H2 has a high emphasis on the company’s total performance. We downgrade to “HOLD” with TP of EUR 3.3 (prev. EUR 4.7).

Q2 earnings below expectations

Verkkokauppa.com’s Q2 result was a disappointment as earnings fell short of expectations. However, the company was able to increase its market share despite of the declining consumer electronics market. The company’s revenue grew by 5.0% while GfK estimated 0.5% decline in the consumer electronics market in April-June. Verkkokauppa.com’s revenue totaled EUR 108m vs. EUR 111m/111.5m Evli/consensus. Revenue growth was impacted by increased marketing and campaigns. Gross profit was EUR 15.3 (14.2%) vs. our view of EUR 16.1m (14.5%). Fixed costs (incl. staff costs of EUR 8.1m) totaled EUR 14m vs. our view of EUR 14m. The increase in personnel costs was mainly due to growing personnel costs in IT, retail stores and purchasing. Low gross margin level and continuing marketing expenses dragged the company’s operating profit down, which totaled EUR 0.2m vs. EUR 0.9m/1.3m Evli/consensus.

Growth still prioritized

Verkkokauppa.com prioritizes growth and the company has made extensive investments in marketing from Q4’18 onwards. The company seeks to increase its visibility and brand recognition via tv-commercials as well as through online advertising. Increased marketing expenses are expected to continue throughout the year which will hamper the company’s EBIT improvement in 19E. Verkkokauppa.com targets to increase the share of its private labels which should increase gross margins. The company also informed that the outsourced warehouse with Posti will move to new premises during Q3. According to the company, there are no significant costs related to the moving. We expect 2019E total fixed costs of EUR 59m (9.7% y/y). The company expects the competition to remain fierce and price driven throughout the year. Declining GDP growth is also likely to have an impact on sales (the Ministry of Finance estimates 2019 GDP growth of 1.6%). As consumer electronics market is declining, other product categories are expected to support growth. H2 is critical for the company as sales and profitability are normally higher than in H1. Verkkokauppa.com reiterated its guidance for 2019E and expects revenue of EUR 500-550m and EBIT of EUR 11-17m. We expect 2019E revenue of EUR 519m (prev. EUR 522m) and EBIT of EUR 12m (prev. EUR 13m).

“HOLD” with TP of EUR 3.3 (4.7)

After a weak Q2 we have lowered our 2019E-2020E estimates. Our 19E estimates are now at the lower bottom of the company’s guidance. As continuing growth investments and fierce competition weigh down the company’s EBIT in 2019E we expect 2019E EBIT margin of 2.3% (2018: 2.8%). We expect the market outlook to remain uncertain which adds pressure on EBIT. On our estimates, Verkkokauppa.com trades at 19E-20E EV/EBIT multiple of 9.6x and 7.3x, which translates into ~53% discount compared to the peer group. Due to our weakened estimates and continuing pressure on EBIT we downgrade to “HOLD” with TP of EUR 3.3 (prev. EUR 4.7).

Verkkokauppa.com - Weak Q2 earnings

09.08.2019 | Earnings Flash

Verkkokauppa.com’s Q2’19 revenue grew by 5% despite of declining market and was EUR 108m vs. Evli EUR 111m and consensus of EUR 111.5m. Gross profit was 15.3m (14.2% margin) vs. EUR 16.1m (14.5% margin) Evli view. EBIT was EUR 0.2m vs. EUR 0.9m/1.3m Evli/cons. The company reiterated its 2019E guidance.

  • Q2 revenue was EUR 108m vs. EUR 111.0m Evli view and EUR 111.5m consensus. Sales grew by 5% despite of declining market growth (-0.5% y/y according to GfK). Revenue growth in Q2 was boosted by campaigns and increased marketing.
  • Q2 gross profit was EUR 15.3m (14.2% margin) vs. EUR 16.1m (14.5% margin) Evli view.
  • Q2 EBIT was EUR 0.2m (0.2% margin) vs. EUR 0.9m (0.8% margin) Evli view and EUR 1.3m (1.2% margin) consensus. This was impacted by lower gross profit and increased marketing expenses.
  • Q2 eps was EUR 0.00 vs. EUR 0.02/0.02 Evli/cons.
  • 2019 guidance intact. The company expects 2019E revenue of EUR 500-550m and EBIT of EUR 11-17m.
  • The company also decided on a quarterly dividend of EUR 0.05 per share.

Verkkokauppa.com - Growth investments impacting profitability

02.08.2019 | Preview

Verkkokauppa.com will report its Q2 earnings on next week’s Friday, August 9th. We expect the competition in consumer electronics market has continued tight and price driven. We expect Q2’19 revenue to grow and profitability to remain flat. We keep our rating “Buy” with TP of EUR 4.7 ahead of Q2.

Marketing expenses hampering EBIT improvement

According to Verkkokauppa.com, the company continues focusing on growth and enhancing consumer experience. The company has made extensive investments in marketing from Q4’18 onwards and has indicated that the investments will continue throughout 2019. We expect these to hamper EBIT improvement this year. Verkkokauppa.com’s guidance for 2019E revenue is EUR 500-550m while EBIT is expected to be between EUR 11-17m. We expect 2019E revenue of EUR 522m (cons. EUR 524m) and EBIT of EUR 13m (cons. EUR 13m). We expect the increased revenue from the Raisio store, which was opened in Q1’18, to stabilize Q2’19 onwards.

Tight competition expected to continue

Despite of the tight competition, the company was able to strengthen its market share in Q1’19 but as the company has indicated, Q2 is normally weaker. As we expect the competition has remained fierce and price driven, we do not expect any improvements in Q2 margins. We expect Q2 revenue of EUR 111m (8.4% y/y) while consensus is at EUR 114m and EBIT of EUR 1m (cons. of EUR 1.4m) resulting in EBIT margin of 0.8%. We expect gross margin of 14.5% in Q2’19 (Q2’18: 14.7%). Possible wholesale/B2B deliveries might further impact gross margin in Q2.

“Buy” with TP of EUR 4.7

We have kept our estimates intact ahead of Q2 earnings. On our estimates, Verkkokauppa.com is trading at 19E-20E EV/EBIT multiple of 10.7x and 7.7x which translates into ~50-70% discount compared to the online-focused Nordic and European peer group. We keep our rating “BUY” with target price of EUR 4.7 ahead of Q2.

Verkkokauppa.com - E-commerce taking market share

28.06.2019 | Company report

Verkkokauppa.com is a growth story with good fundamentals and solid business model. The company continues focusing on growth and enhancing consumer experience. We see Verkkokauppa.com’s mid-term outlook remaining favorable, despite of the tightened competition.

Growth company with strong focus on consumer experience

Verkkokauppa.com’s revenue CAGR in 2010-2018 was 13.5%, which has been mainly supported by competitive pricing, strong online positioning, new product categories as well as the new Raisio store. The competition has continued fierce and price-driven, forcing the market to consolidate and smaller competitors exit the market. With a small physical footprint, the company has an efficient and scalable cost base enabling competitive pricing and strong reliance against competition. The company has strong net cash position which enables investments in growth. Verkkokauppa.com has made extensive investments in marketing from Q4’18 onwards and focuses on improving consumer experience. These investments should support further growth but will hamper EBIT improvement this year.

Growth expected to continue despite of tight competition

We see Verkkokauppa.com’s outlook for mid-term favorable and expect the company to continue growing in FY19-21E with annual growth of ~9%. We see that if consumer migration to online shopping continues strong, the company’s scalable cost base will support improvements in profitability. We expect EBIT to be flat at EUR 13m in 2019E but to improve in 2020E-2021E. The biggest concerns are related to the Finnish GDP growth which is expected to slow down in 2019-2020 and to fierce competition in the market.

“Buy” with TP of EUR 4.7

We have not made changes to our estimates. On our estimates, Verkkokauppa.com is trading ~45% EV/EBIT discount vs. peer group in 2019E-2020E. We value Verkkokauppa.com’s base case at EV/EBIT multiple of 11x. Our recommendation remains BUY with TP of EUR 4.7

Verkkokauppa.com - Focusing on growth in 2019E

13.05.2019 | Company update

As competition is likely to remain tight and price-driven, we are not expecting margins to improve in 2019E. Investments in marketing should bring more visibility and support sales growth. We retain our rating “BUY” with TP of EUR 4.7.

Attractive pricing and marketing likely to support sales

Verkkokauppa.com was able to increase its market share, driven by solid revenue growth of 13% y/y (revenue of EUR 116m) in Q1. In 2019E, the company still seeks to win market share and compete with low prices. The company has made investments into marketing and targets to reach larger audience by new campaigns and tv-commercials. Vekkokauppa.com also continuously aims to improve the user experience online and in mobile. With these investments, we expect revenue growth to continue in ‘19E.

No expectations of margin improvements in 2019E

Verkkokauppa.com’s Q1 operating profit decreased by 14% y/y and was EUR 2.3m. This was mainly due to lower gross margin and increased marketing expenses. Revenue growth in 2019E is unlikely to come for free and price-driven competition adds pressure on the margin. Gross margin is also impacted by wholesale/B2B sales which varies by each quarter. As investments into marketing are expected to continue, we believe OPEX will remain at higher level in ‘19E. The revenue from Apuraha continued to grow and was EUR 0.83m (EUR 0.67m) in Q1. Apuaraha financing is expected to continue growing and supporting margins also in 2019E.

Retaining “Buy” with TP of EUR 4.7

We have slightly adjusted our estimates with 2019E sales totaling EUR 522m (prev. EUR 519m), gross margin of 14.7% and EBIT of EUR 13m (prev. EUR 14m). The company reiterated its guidance for 2019E and expects revenue of EUR 500-550m and EBIT of EUR 11-17m. On our estimates, Verkkokauppa.com trades at 11.9x and 8.7x EV/EBIT in ’19-‘20E, which translates into 67% and 49% discount compared to the online focused Nordic & European peers. We retain our rating “Buy” with TP of EUR 4.7.

Verkkokauppa.com - Strong revenue growth in Q1’19

10.05.2019 | Earnings Flash

Verkkokauppa.com’s Q1’19 revenue was EUR 116m compared to EUR 114m Evli and EUR 117m consensus estimates. Sales grew by 13% y/y. Adj. EBIT was slightly below Evli/cons. estimates at EUR 2.3m. Verkkokauppa.com reiterated its guidance for 2019E.

  • Q1 revenue was EUR 115.8m vs. EUR 113.9m Evli view and EUR 116.5m consensus. Sales grew by 13% y/y. Revenue growth was driven mainly by marketing improvements, effective campaigning and sales from Raisio store. The market remained competitive and price-driven and grew by 4.9% in January-March, according to GfK.
  • Q1 gross profit was EUR 17.4m (15.0% margin) vs. EUR 17.8m (15.6% margin) Evli view.
  • Q1 adj. EBIT was EUR 2.3m (2.0% margin) vs. EUR 2.5m (2.2% margin) Evli view and EUR 3.0m (2.6% margin) consensus. Slightly lower operating profit y/y was mainly due to lower gross margin and increased marketing investments.
  • 2019E guidance is intact: Verkkokauppa.com expects revenue to be between EUR 500-550m and operating profit of EUR 11-17m.

Verkkokauppa.com - Competition expected to remain tight in ‘19E

03.05.2019 | Preview

Verkkokauppa.com will report its Q1 earnings on May 10th. As before, our interest is on how competition has developed in the beginning of the year. We have kept our estimates for 2019E intact and retain our rating “BUY” with TP of EUR 4.7 ahead Q1.

Guidance for 2019E wide

Verkkokauppa.com updated its guidance in February. The guidance seems quite wide; with 10-20% annual revenue growth, operating profit between EUR 11-17m and 2.5-4.5% EBIT margin. Our revenue estimate for 2019E is EUR 519m which lands on the lower half of the range of EUR 500-550m, guided by the company. We expect Q1 revenue of EUR 114m/116m cons. with adj. EBIT of EUR 2.5m/3.0m cons.

Launch of a new product category

In March, Verkkokauppa.com launched a new product category: sporting equipment for more than ten ball games, such as football, floorball and golf. The new range added some 1300 new products to the company’s product range. Verkkokauppa.com aims to lower the prices of the sporting equipment and accessories and be one of the market leaders within the category in the next 3-5 years. Based on Finnish Commerce Federation, Finnish online shopping 2019E growth is expected to be ~9%. Price competition is expected to remain tight and challenging throughout 2019E.

We keep rating “BUY” with TP of EUR 4.7

Verkkokauppa.com published its IFRS 16 updated figures for 2017-2018 earlier in Q1 and our estimates reflect the changes. We have kept our estimates intact. On our estimates, Verkkokauppa.com is trading at 2019-‘20E EV/EBIT multiples of 11.3x and 8.9x, which translate into 70% and 49% discount compared to the peer group. We keep our rating “BUY” with target price of EUR 4.7 ahead Q1.

Verkkokauppa.com - Upgraded to “Buy”

19.02.2019 | Company update

While Verkkokauppa.com’s revenue growth is unlikely to come for free in 2019E either, we think normalizing OPEX growth and increasing margin support from Apuraha should support an earnings improvement after two years of flattish development, even if price pressure tightens further. We upgrade to “Buy” (“Hold”) , TP of EUR 4.7 (4.2).

Q4: strong growth via market share take, but not for free

Verkkokauppa.com’s Q4 revenue growth (+22%) remained solid from Q3 (+11%). Some part of the 22% growth was due to increased wholesale/B2B deliveries as we expected, but most of the growth was attributed to clearly increased market shares in the B2C market. Strong growth in a flattish market (+0.7% in Q4 according to GfK) did not come for free, however: the gross margin declined to 14.7% from 15.8% y/y, while OPEX grew by 22%, due to increased marketing and the Raisio store.

Guidance for 2019E EBIT is wide, reflecting uncertainties

Verkkokauppa.com guides 5-15% revenue growth and 11-17m EBIT for 2019E. EBIT was EUR 13.3m in 2018A. Vague guidance appears to reflect uncertainties related to potentially softening demand and competition. While visibility into how competition evolves remains short, we expect OPEX growth to normalize in 2019E as Raisio’s ramp-up costs will be reflected in comps.

Apuraha financing should grow further, supporting margins

Apuraha financing grew in 2018: company-financed Apuraha income was reported at EUR 3.1m in 2018 vs. EUR 1.5m in 2017. We understand the company will continue to increase Apuraha financing, which would support margins.

Upgraded to “Buy” (“Hold”), ex-div TP of EUR 4.7 (4.2)

We have converted our model to IFRS (16) reporting from 2017 onwards. Additionally, we no longer assume a 5th store opening in our 2020E estimates. On our estimates the shares trade 11.4x and 9.0x EV/EBIT in 2019-2020E. While growth will most likely not come for free in 2019E either, normalizing OPEX growth and increasing margin support from Apuraha should support an earnings improvement after two years of flattish development, even if price pressure tightens further. We upgrade to “Buy”.

Verkkokauppa.com - Wide guidance range for EBIT

15.02.2019 | Earnings Flash

Verkkokauppa.com Q4 headline financials were known before this morning’s earnings release. Hence the information content of the Q4 report is mostly in the dividend and guidance. Dividend proposal is EUR 0.198 per share, marginally above estimates. Guidance implies 5-15% revenue growth for 2019E. EBIT in 2019E is to be between EUR 11-17m (2018A with IFRS: EUR 13.3m) – this is a wide range and leaves room for weakening. It is not specified whether guidance includes estimated impact of IFRS 16, but considering the upper range it looks to be included. Guidance should not surprise estimates, in our view.

  • Dividend was EUR 0.198 vs. EUR 0.19 Evli and cons.
  • Guidance for 2019E: revenue is expected to be between EUR 500-550m and EBIT between EUR 11-17m (2018A with IFRS: EUR 13.3m). Revenue range implies growth of 5-15% for 2019E.
  • Wholesale deliveries increased y/y, and were partly behind the strong sales growth in Q4 as we expected. However most of growth is attributed to successful Black Friday campaign and Christmas season. The gross margin remained at fairly good level of 14.7% vs. 15.8% last year.
  • Headline financials were known prior to the Q4 report, as figures were pre-announced.
  • Apuraha’s earnings impact specified: company-financed customer financing grew in Q4 and proceeds totaled EUR 0.9m (EUR 0.5m y/y) including both interest income and fee income.
  • Financial targets were updated: annual revenue growth 10-20% (intact), growing EBIT and EBIT margin between 2.5-4.5%, and growing dividend. Previously co. targeted for adj. EBITDA margin between 3-5%.

Verkkokauppa.com - Guidance downgrade by surprise

18.01.2019 | Preview

Verkkokauppa.com downgraded its guidance yesterday for 2018E adj. EBITDA. The warning came as a surprise, even if major turmoil took place in the wider retail industry in Q4. We have cut estimates for Q4 and for 2019-2020E.

Guidance downgraded for adj. EBITDA

Verkkokauppa.com downgraded its guidance yesterday and gave preliminary figures for full-year revenue and adj. EBITDA. FY18E revenue was EUR 477m, in line with the guided range of EUR 460-500m and somewhat above EUR 467-468m Evli and consensus estimates. However, adj. EBITDA landed at EUR 10.2m, below previously guided range of EUR 11-14m and below EUR 12.7m Evli and cons expectation. Full-year figures imply Q4 revenue of EUR 155m (growth 22%) and adj. EBITDA of EUR 3.4m (EUR 5.9m y/y). Adj. EBITDA for Q4 thus lands at its lowest level since 2014. Seasonally strong Q4 has thus clearly disappointed. Tight price competition and higher marketing costs were mentioned as negative contributors in 2018E.

We expect wholesale volumes to have increased y/y in Q4

Federal Customs Service of the Russian Federation announced on Dec 7th that starting from Jan 2019 the duty-free limit for private goods imports will be reduced to EUR 500 from EUR 1000 previously. We expect this to have supported wholesale volume sales for Verkkokauppa.com in Q4 and consider this as a likely contributor to the Q4 revenue beat.

Estimates cut - target price to EUR 4.2 (4.7)

We have cut 2019 and 2020E estimates by 12% and 9% respectively. We continue to expect a growing dividend of EUR 0.19 vs. EUR 0.18 for 2017. This represents 122% of EPS, but can be backed by the sizeable net cash position. We cut target price to EUR 4.2 (4.7), which corresponds to 12x 2019E EBIT. Our “Hold” rating is intact. Our estimates do not yet reflect the upcoming IFRS 16 changes.

Verkkokauppa.com - Back to double-digit growth

29.10.2018 | Company update

Verkkokauppa.com returned to double-digit growth in Q3 as we expected. The company also delivered a surprisingly strong gross margin, considering active campaigning by competitors during the quarter. However, competition is seen tightening even further, which keeps the outlook somewhat uncertain when going into the seasonally strong Q4. We continue to see the shares quite fairly valued at present and hence retain “Hold” with TP of EUR 4.7 (4.5).

Back to double-digit growth, as expected

Verkkokauppa.com returned to double-digit 11% revenue growth in Q3, after only 3% growth in H1. Growth was in line with expectations. Wholesale volumes were broadly flat as guided and no longer provided headwind as in H1. Revenue growth is guided to continue at a stronger level in Q4 than in H1. We expect revenue growth of 15% in Q4, supported by both Raisio and underlying growth.

Surprisingly strong GM despite tightening competition

Verkkokauppa.com’s earnings beat in Q3 was fully driven by the gross margin, which improved to 14.9% from last year’s very low level of 13.2%. We expected 14.3%. Stronger than expected margin improvement came despite competition tightened from Q2 as we expected. The company responded to increased campaigning by competitors as expected, but managed its campaigns more efficiently and had better terms with suppliers. Also, a part of the actions to boost sales was marketing, which was visible in OPEX.

“Hold” with TP of EUR 4.7 (4.5)

Our estimates are slightly up for Q4 and FY19-20E after the Q3 report. On our base case estimates Verkkokauppa.com trades 14x,11x and 10x EV/EBIT in FY18-20E. We see valuation as fairly neutral at present and hence retain “Hold” rating with TP of EUR 4.7 (4.5) for the shares.

Verkkokauppa.com - Profits beat

26.10.2018 | Earnings Flash

Verkkokauppa.com delivered a profit beat on revenues that were as expected. Compared to our estimates the beat is fully driven by better than expected gross margin. OPEX were in line. Guidance for 2018E is kept intact.

  • Q3 revenue was EUR 117m vs. EUR 117m Evli and EUR consensus. Sales grew by 11%. Wholesale volumes were broadly flat y/y. Market growth was 2% in Jul-Sep, according to GfK.
  • Q3 gross profit was EUR 17.4m (14.9% margin) vs. EUR 16.5m (14.1%) Evli.
  • Q3 adj. EBIT was EUR 3.4m (2.9% margin) vs. EUR 2.3m/2.0m (2.0%/1.7%) Evli/cons estimates.
  • 2018 guidance intact: revenue is expected to be EUR 460-500m and adj. EBITDA between EUR 11-14m. Raisio store opening costs will mainly accrue in H1’18. Wholesale revenue in H2 is expected to be more in line with the previous year. Revenue growth and profitability will be clearly higher in H2’18 vs. H1’18.
  • CEO comments: “The company expects the market to get even tougher because of flat summer sales for the whole sector.”

Verkkokauppa.com - Estimates cut ahead of Q3

12.10.2018 | Preview

We cut estimates ahead of Q3 on anticipation of tighter competition. Peer multiples have also dropped notably since our latest update in mid-Aug. We conclude risk/reward is still not attractive enough, and keep “Hold” rating intact.

Revenue growth has been guided to improve in H2

Verkkokauppa.com reached only 3% revenue growth in H1 as wholesale volumes declined significantly compared to last year. Market growth was also limited in H1 at ~2%, according to GfK. We understand market growth in Q3 has offered no better tailwind than in H1. However, in H2 wholesale volumes should no longer give headwind as they have been guided flat in H2. We expect revenue growth to improve to 11% in Q3 from the 3% in H1, driven primarily by the new store in Raisio but also by slight underlying growth. Stronger growth has been guided for H2.

Competition seems to have intensified during Q3

Based on a talk with management intensity of competition seems to have increased during Q3 with more active campaigning by competitors. Verkkokauppa.com has repeatedly reminded that it stands ready to respond should pricing tighten and to use price as tool to speed up growth. We expect a modest gross margin of 14.1% in Q3, which is better than last year’s multi-year low of 13.1%, but slightly below 14.3% of Q2.

Raisio to continue burdening margins in H2

Verkkokauppa.com’s new store in Raisio had a somewhat disappointing start with higher than expected OPEX and slower than anticipated ramp-up. The company has stated it will continue to invest in prices and OPEX to boost the store in H2.

Estimates cut ahead of Q3 – “Hold” intact, TP EUR 4.5 (5.7)

We have cut estimates and expect Q3 revenue of EUR 117m with adj. EBITDA of EUR 2.6m. Our FY18E adj. EBITDA estimate is down by 6%. Corresponding FY19-20E estimates are down by 3%. Peer multiples for FY18-20E have also dropped by ~10-15% since our latest update in mid-Aug. We reflect lower estimates and peer valuation in our scenario analysis and conclude risk/reward is still not attractive enough, considering there is little room for disappointments in H2 for guidance to hold, and as the risk of Amazon remains an overhang on the stock.

Verkkokauppa com company presentation 040902019

Verkkokauppa.com - Company presentation

04.09.2019

Annual and sustainability reports

07.03.2019

Annual Report 2018

19.02.2018

Annual Report 2017

Company news

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Verkkokauppa com company presentation 040902019

Video presentation

Company Facts

Guidance

2020 revenue between 510-530 million euros and operating profit between 12-15 million euros.

Financial targets

Annual revenue growth of 10-20% in the medium term. Growing operating profit and EBIT margin of 2.5-4.5% in the medium-term. Dividend policy is to pay out a quarterly growing dividend.

Share price (EUR)


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