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Marimekko-Unikko-flower-print.

Marimekko

A Finnish design house aiming to grow globally

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Overview

Marimekko is a Finnish lifestyle design house founded in 1951. The company is known for its original prints and colors. The company’s product categories consist of high-quality clothing, bags and accessories as well as home décor items. Marimekko’s product are sold in about 40 different countries, Finland and Asia being the largest market areas. The company has approximately 150 stores worldwide.
Marimekko has a strong and unique brand which is enjoying great popularity in Finland and increasingly abroad. The company’s growth strategy relies on international expansion and attracting a broader audience, which should support growth and through improved volumes margin improvement. E-commerce and brand collaborations offer further margin expansion potential.

Financial overview

Equity research

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Marimekko
Marimekko - Steady as she goes

Marimekko’s Q3 brought no real surprises as the net sales were in line with our estimates while profitability was a touch lower mainly due to higher-than-expected marketing investments. We continue to see the current pricing relatively neutral and reiterate TP of EUR 13.0 with recommendation at HOLD. 

Company update |
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Marimekko
Marimekko - Profitability below estimates

Marimekko's third quarter revenue was in line with our estimates, yet profitability fell a tad short due to higher-than-expected fixed costs. Main driver behind the higher fixed costs were planned marketing investments.

Earnings Flash |
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Marimekko
Marimekko - Expecting a slower quarter

Marimekko reports its Q3 results on 6th of November. The company faces challenging year-over-year comparison figures in Finland due to one-time promotional deliveries that boosted Q3/23 growth, whereas this year, larger part of the deliveries occurred in H1. 

Preview |
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Marimekko
Marimekko - CMD notes

Marimekko’s CMD offered more insights into the company’s SCALE strategy for 2023-2027 and its progress to date. The long-term financial targets remain unchanged. 

Company update |
Marimekko-Unikko-flower-print.
Marimekko
Marimekko - Flat sales development expected for H2

We expect flat sales for H2 with a decrease in domestic net sales due to non-recurring wholesale delivery timing while international sales should continue to grow.

Company update |
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Marimekko
Marimekko - Profitability slightly below expectations

Marimekko's second-quarter results generally met our expectations. The positive effect of non-recurring wholesale sales was higher than expected while on the other hand profitability suffered from lower licensing sales and higher fixed costs more than we estimated.

Earnings Flash |
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Marimekko
Marimekko - Facing tougher comps in APAC

Marimekko reports its Q2 figures on 15th of August. We expect continued growth yet slightly lower profitability driven by cost pressure and lower licensing volumes.

Preview |
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Marimekko
Marimekko - Good start despite challenging conditions
Marimekko’s Q1 figures exceeded our estimates driven by the timing of non-recurring wholesale promotional deliveries and surprisingly resilient domestic retail sales.
Company update |
Marimekko-Unikko-flower-print.
Marimekko
Marimekko - Strong start to the year
Marimekko’s Q1 results came in stronger than expected driven partly by the timing of non-recurring wholesale deliveries in Finland that boosted net sales.
Earnings Flash |
Marimekko-Unikko-flower-print.
Marimekko
Marimekko - Flat sales expected for Q1
Marimekko reports its Q1/24 figures 15th of May. We expect flat sales year-on-year and slightly lower EBIT as we model higher OPEX driven by increased fixed costs and overall cost inflation.
Preview |

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Marimekko and UNIQLO celebrate autumnal moments with limited-edition Fall/Winter 2024 collection

Marimekko Corporation, Press release, 22 October 2024, 9:00AM

Finnish design house Marimekko and global apparel retailer UNIQLO announce the launch of the UNIQLO x Marimekko Fall/Winter 2024 limited-edition collection. The collection draws inspiration from the rich nature in the Nordics with functional layering pieces for women and children, inviting us to enjoy moments in nature with family, friends and loved ones. The collaboration collection will be available in UNIQLO stores and online stores in markets where UNIQLO operates from 24 October 2024 onward. The launch date differs from country to country.

“We are excited to launch the Fall/Winter 2024 limited-edition collection, inspired by the Nordic tradition of fall foraging and moments in the forest spent with loved ones. This over-arching theme of joy and optimism is at the heart of Marimekko’s art of printmaking, and we are pleased to able the share this with a wide, global audience in collaboration with UNIQLO”, says Rebekka Bay, Creative Director at Marimekko.

Marimekko prints are often inspired by nature, and for this collection we chose a selection of prints that would be perfect for crisp autumnal moments from sunrise to sunset. The latest UNIQLO x Marimekko collection includes items for both women and girls. We’re delighted that we have been able to collaborate on three seasons this year and hope that everyone enjoys the lineup over the beautiful seasons to come, says Yukihiro Katsuta, Senior Executive Officer and Head of R&D for UNIQLO at Fast Retailing Group.

The lineup of women's and kids’ items introduce functional layering pieces in coordinated colors and matching patterns. This season’s collection features four distinctive Marimekko prints from leading designers Maija Isola and Annika Rimala: Seireeni, Kimalainen and Koppelo from Isola, and Suomu by Rimala. The collection includes warm and soft fleece cardigans, comfy lambswool knits as well as vivid accessories along with UNIQLO’s HEATTECH garments.

Limited-edition brand collaborations increase Marimekko’s international brand awareness and this way support Marimekko’s international growth strategy. In addition, brand collaboration collections typically generate licensing income to Marimekko. Licensing income from the collaboration with UNIQLO has been recognized as revenue for Marimekko in the Asia-Pacific region both in 2023 and 2024.

Photos: https://mediabank.marimekko.fi/l/sFB7ndp9pXBQ

Read more: https://www.marimekko.com/fi_en/collaborations/uniqlo-x-marimekko

Further information:
Leena Salomaa, Marimekko Communications
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

DISTRIBUTION:
Key media

About Marimekko

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 3.1 trillion yen for the 2024 fiscal year ending August 31, 2024 (US $21.39 billion, calculated in yen using the end of August 2024 rate of $1 = 144.9 yen), Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. Its corporate statement is Changing Clothes, Changing Conventional Wisdom. Change the World.

Today UNIQLO has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. For more information, visit www.uniqlo.com.


Marimekko, Press Release, 11 September 2024 at 10.00 AM

Marimekko will hold a Capital Markets Day for investors, financial analysts and financial media today, on 11 September 2024. The event, held in English, will start at 13:30 EEST and can be followed as a live webcast at https://marimekko.videosync.fi/cmd-2024.

During the event, Marimekko’s President and CEO Tiina Alahuhta-Kasko together with other members of top management will elaborate on the progress of Marimekko’s SCALE strategy for years 2023–2027. They will focus, in particular, on describing the most important growth drivers in the different market areas and their role in the company’s growth strategy. In addition, the management will discuss the enablers of international growth. In addition to Tiina Alahuhta-Kasko, members of the Management Group presenting at the event will include Rebekka Bay (Creative Director), Natacha Defrance (Senior Vice President, Sales, Region East), Mikki Inkeroinen (Chief Technology Officer), Noora Laurila (Senior Vice President, Sales, Region West) and Sanna-Kaisa Niikko (Chief Marketing Officer).

A recording of the event and the presentation materials of the Capital Markets Day will be available on the company website after the event.

More information:
Anna Tuominen, Communications and IR Director 
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 38 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com.


Marimekko Corporation, Stock Exchange Release, 15 August 2024 at 8.15 a.m.

Marimekko’s financial reporting and Annual General Meeting in 2025

In 2025, Marimekko Corporation will publish financial information as follows:
Financial Statement Bulletin 2024 on Wednesday 19 February 2025 at 8.00 a.m.
Interim Report 1 January–31 March 2025 on Wednesday 14 May 2025 at 8.00 a.m.
Half-year Financial Report 1 January–30 June 2025 on Wednesday 13 August 2025 at 8.00 a.m.
Interim Report 1 January–30 September 2025 on Friday 31 October 2025 at 8.00 a.m.

Marimekko observes a silent period of 30 days prior to publishing of financial information.

The company’s Financial Statements and the Report of the Board of Directors 2024 will be published in week 12, at the latest.

Marimekko’s Annual General Meeting is planned to be held on Tuesday 15 April 2025 at 2 p.m. The notice to convene the Annual General Meeting will be given later by the Board of Directors. A shareholder may request that a matter falling within the competence of the General Meeting shall be placed on the agenda of the Annual General Meeting. To this effect, a written request should be sent to the Board of Directors on Wednesday 22 January 2025, at the latest. An announcement on the resolutions of the Annual General Meeting will be released after the meeting.

MARIMEKKO CORPORATION
Corporate Communications 

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 38 countries.The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


Marimekko Corporation, Half-year Financial Report, 15 August 2024 at 8.00 a.m.

HALF-YEAR FINANCIAL REPORT OF MARIMEKKO CORPORATION, 1 January – 30 June 2024: Marimekko’s net sales continued to grow in the second quarter, operating profit slightly behind the comparison period but cumulative operating profit improved

This release is a summary of Marimekko’s half-year financial report for the January-June period of 2024. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The second quarter in brief 

  • Marimekko’s net sales increased by 8 percent and totaled EUR 43.7 million (40.3). Net sales were boosted in particular by the growth of wholesale sales in Finland and Scandinavia as well as increased retail sales in Finland. 
  • Net sales in Finland grew by 11 percent. Domestic wholesale sales grew mainly as a result of non-recurring promotional deliveries. Retail sales in Finland increased by 5 percent. International sales grew by 6 percent as, in addition to Scandinavian wholesale sales, retail sales grew in all market areas.   
  • Operating profit was EUR 6.1 million (6.6). Comparable operating profit was slightly behind the strong comparison period and totaled EUR 6.4 million (6.8) equaling to 14.6 percent of net sales (16.8).  
  • Higher fixed costs and weakened relative sales margin decreased operating profit in the second quarter of the year. On the other hand, increased net sales had a positive impact on operating profit. 

January–June in brief 

  • Company’s net sales grew by 8 percent and amounted to EUR 81.3 million (75.6). Net sales were boosted by increased wholesale and retail sales in Finland as well as growth in international sales. 
  • Net sales in Finland increased by 9 percent due to, in particular, non-recurring promotional deliveries in wholesale sales and favorable development of retail sales. International sales grew by 6 percent bolstered by the wholesale sales in the Asia-Pacific region. 
  • Operating profit improved to EUR 11.2 million (10.4) and comparable operating profit to EUR 11.6 million (10.6) equaling to 14.2 percent of net sales (14.0). 
  • Operating profit was boosted especially by increased net sales. On the other hand, an increase in fixed costs had a weakening impact on operating profit. 

Financial guidance for 2024 

The Marimekko Group's net sales for 2024 are expected to grow from the previous year (2023: EUR 174.1 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2023: 18.4 percent). Development of consumer confidence and purchasing power, particularly in Finland, global supply chain disruptions and the general inflation development cause volatility to the outlook for 2024.  

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Half-year Financial Report.  

Key figures 

(EUR million)
        
4–6/
2024
4–6/
2023
Change,
%
1–6/
2024
1–6/
2023
Change,
%
1–12/
2023
Net sales43.740.3881.375.68174.1
International sales19.118.1637.435.4675.2
% of net sales4445 4647 43
EBITDA 8.58.8-415.815.0640.6
Comparable EBITDA 8.79.0-416.215.2741.2
Operating profit 6.16.6-711.210.4831.4
Operating profit margin, % 14.016.4 13.813.8 18.0
Comparable operating profit 6.46.8-611.610.6932.0
Comparable operating profit margin, %14.616.8 14.214.0 18.4
Result for the period 4.74.808.67.22023.6
Earnings per share, EUR 0.120.1200.210.18200.58
Comparable earnings per share, EUR 0.120.1210.220.18220.59
Cash flow from operating activities 11.05.012210.32.9 29.4
Gross investments 0.70.5471.20.7722.0
Return on capital employed (ROCE), %    38.534.4 33.0
Equity ratio, %    53.247.4 54.1
Gearing, %   6.832.7 -6.3
Net debt / EBITDA (rolling 12 months)    0.100.43 -0.10
Personnel at the end of the period   4904841468
outside Finland   76691083
Brand sales 190.7104.0-13190.5188.51376.7
outside Finland59.976.8-22133.6136.8-2249.0
     proportion of international
sales, %
6674 7073 66
Number of stores   1661576167

The change percentages in the table were calculated on exact figures before the amounts were rounded to millions of euros. The figure for comparable earnings per share takes account of similar items as comparable operating profit; tax effect included. Reconciliation of alternative key figures to IFRS and management’s discretion regarding items affecting comparability are presented in the table section of the Half-year Financial Report.

1 Brand sales are given as an alternative non-IFRS key figure, representing the reach of the Marimekko brand through different distribution channels. An unofficial estimate of sales of Marimekko products at consumer prices, brand sales are calculated by adding together the company’s own retail net sales and the estimated retail value of Marimekko products sold by other retailers. The estimated retail value is based on the company’s realized wholesale sales and licensing income. Brand sales do not include VAT, and the key figure is not audited. Some licensees provide exact retail figures, in which case these figures are used in reporting brand sales. For other licensing agreements, Marimekko’s own retail coefficients for different markets are used. Licensing income is reported as brand sales when licensed products are sold.

Tiina Alahuhta-Kasko, President and CEO, in conjunction with the report:

“Marimekko's net sales and operating profit grew during the first six months of the year. Impressive events and brand collaborations around the world increase our brand awareness and support our international growth strategy.

Marimekko’s net sales in the second quarter of 2024 increased by eight percent and amounted to EUR 43.7 million (40.3). Net sales were boosted especially by the growth of wholesale sales in Finland and Scandinavia, as well as increased retail sales in Finland. Marimekko’s retail sales grew in all market areas. In the important domestic market of Finland, we achieved a growth of five percent in retail sales despite the continued challenging market situation. Wholesale sales in Finland were strengthened by non-recurring promotional deliveries which, unlike in the comparison year, mainly took place in the first half of the year. Total net sales in Finland grew by 11 percent, while international net sales increased by six percent.

Our comparable operating profit for April–June amounted to EUR 6.4 million (6.8), representing 14.6 percent of net sales (16.8). Higher fixed costs and a lower relative sales margin decreased operating profit in the second quarter of the year. Our fixed costs were increased by, for example, planned investments in brand marketing to celebrate the 60th anniversary of the Unikko print. Cash flow from operating activities increased significantly and our financial position remained strong.

In January–June, our net sales increased by eight percent and totaled EUR 81.3 million (75.6). Our comparable operating profit for the first six months of the year improved by nine percent and amounted to EUR 11.6 million (10.6), representing 14.2 percent of net sales (14.0).

In May, our second limited-edition brand collaboration collection of the year with the global Japanese apparel retailer UNIQLO arrived in stores. Around the world widely available collaboration collections play a significant role in introducing new customers to Marimekko. In the second quarter, we also launched local brand collaborations with the Blue Bottle Coffee specialty coffee brand in Japan and the Heytea chain, focusing on new tea beverages, in China, and announced a silver jewelry collection created in partnership with the Finnish company Kalevala Jewelry. The collection will celebrate the Unikko print design and become available in the fall. These types of local brand collaborations deepen our relationship with the Marimekko community in different countries and help us build our brand awareness in a more targeted manner in the Asian markets, for example.

The store network in Asia also developed further during the second quarter. During the first months of the year, Marimekko changed its loose-franchise partner responsible for the Taiwanese market to Imaginex, a leading partner in the region. As a result of the change in partner, the store network in Taiwan will be fully revamped in 2024. In the second quarter, three Marimekko stores were opened in Taipei and one in Tainan. In Singapore, a partner-operated Marimekko webstore and another online platform were opened. In addition, the store network in Japan grew by one Marimekko store and six pop-up stores delighted customers across the country.

The 60th anniversary of the Unikko print design showed strongly in our main markets in the second quarter. In April, the iconic print was celebrated at Milan Design Week at the Bar Unikko pop-up café, which garnered one of the highest earned visibilities of the design week's events. In May, the traditional Marimekko Day fashion shows held in Esplanade Park in Helsinki drew large crowds of friends of our brand to enjoy summer fashion in the spring sunshine. To mark the special anniversary, this year the popular event also travelled to Shanghai as well as to Tokyo, where we invited our community to an open fashion show for the first time. Our public fashion shows reflect our inclusive approach to design and showcase values important to Marimekko: a sense of community, equality and inclusion. The anniversary of Unikko, our most internationally renowned print design, provides us with an exceptional opportunity to expand our customer base through brand marketing and bring color and joy to our community around the world in various surprising ways.

I want to take this opportunity to extend my warmest thanks to all of Marimekko's personnel and our partners for their excellent work in the first half of the year. Our continued profitable growth in spite of the prolonged weaker general market situation speaks to the desirability of our brand and the strong competitiveness of our company. We are in a good position to continue our determined efforts to scale up the global Marimekko phenomenon."

Market outlook and growth targets for 2024

The uncertainties related to the development of the global economy, such as geopolitical tensions and their impact on the general economic situation, and general cost inflation influence consumer confidence, purchasing power and behavior and, as a result, can have an impact on Marimekko’s business in 2024, especially in the important domestic market of Finland. Different exceptional situations may cause even significant disruptions in production and logistics chains, and may thus have a negative impact on the company’s sales, profitability and cash flow.

Finland, Marimekko’s important domestic market, traditionally represents about half of the company’s net sales. Sales in Finland in 2024 are impacted by the weak general economy and low consumer confidence as well as the development of purchasing power and behavior. The tactical operating environment also has an impact on the business. The timing between quarters of the non-recurring promotional deliveries in Finnish wholesale sales and their size typically vary on an annual basis. In 2024, the non-recurring promotional deliveries in wholesale sales are expected to be significantly lower than in the comparable year and weighted clearly in the first half of the year. Despite the weak market situation, net sales in Finland are expected to be approximately at the level of the previous year.

International sales are estimated to grow in 2024. In the strategy period 2023–2027, Marimekko will focus on Asia as the most important geographical area for international growth. In 2024, net sales in the Asia-Pacific region, Marimekko’s second-largest market, are expected to increase. Japan is clearly the most significant country in this region to Marimekko and already has a very comprehensive network of Marimekko stores. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2024, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia.

Licensing income in 2024 is forecasted to be approximately at the previous year’s record level.

Because of the seasonal nature of Marimekko’s business, the major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year.

Marimekko develops its business with a long-term view and aims to scale its profitable growth in the upcoming years. In 2024, fixed costs are expected to be up on the previous year. The general cost inflation continues to also affect Marimekko in 2024. Personnel expenses are impacted, for example, by general pay increases in different markets. In 2024, Marimekko is celebrating the 60th anniversary of the Unikko pattern, which provides the company with a unique opportunity to grow international awareness through, for example, various events around the world. Marketing expenses are expected to increase (2023: EUR 9.5 million).

Early commitments to product orders from supplier partners, typical of the industry but partly further emphasized by the exceptional situations, undermine the company’s ability to optimize product orders and respond to rapid changes in demand and consumer behavior, which also increases risks related to sales, inventory management and relative profitability. The domestic non-recurring wholesale promotional deliveries also raise inventory risks. In addition, risk of delays in production and logistic chains is higher than usual and if realized, these kinds of delays can have an impact on the company’s sales and profitability. Marimekko works actively to ensure functioning production and logistics chains, to avoid delays, to mitigate the negative impacts of generally increased costs, and to enhance inventory management.

Marimekko is closely monitoring the general economic situation, the development of consumer confidence and purchasing power and the impacts of different exceptional situations, and the company will adjust its operations and plans according to the circumstances.

Media and investor conference

A media and investor conference will be held in English on 15 August 2024 at 2.00 p.m. EEST. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q2-2024, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:

Tiina Alahuhta-Kasko, President and CEO, tel. +358 9 758 71
Elina Anckar, CFO, tel. +358 9 758 7261


MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 38 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Attachment


Marimekko Corporation, Press release 8 August 2024 at 1.30 p.m.

Release of Marimekko's Half-year Financial Report, 1 January–30 June 2024

Marimekko Corporation’s Half-year Financial Report 1 January–30 June 2024 will be published on Thursday, 15 August 2024 at 8.00 a.m. EEST. The report and related materials will be available on the company’s website at https://company.marimekko.com/en/investors/ after the publication.

A media and investor conference will be held in English on 15 August 2024 at 2.00 p.m. EEST. A live webcast of the conference can be watched at https://marimekko.videosync.fi/q2-2024, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Capital Markets Day 2024

Marimekko will organize a Capital Markets Day for investors, financial analysts and media on Wednesday, 11 September 2024 from 13.30 until 16.30 EEST.

During the event, Marimekko’s President and CEO Tiina Alahuhta-Kasko together with other members of top management will elaborate on the progress of Marimekko’s SCALE strategy for years 2023–2027. They will focus, in particular, on describing the most important growth drivers in the different market areas and their role in the company’s growth strategy.

Institutional investors, analysts and media are welcome to join the physical event at the Marimekko House in Helsinki, Finland, by signing up at ir@marimekko.com. The Capital Markets Day can also be watched as a live webcast or later as a recording.

For more information and to register for the live webcast, please visit:
https://company.marimekko.com/investors/capital-markets-day/.

Additional information:
Anna Tuominen, Marimekko Communications
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 37 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


 


Marimekko Corporation, Press release, 25 June 2024 at 15.00 p.m. 

Invitation to Marimekko Capital Markets Day 2024

Marimekko has the pleasure to invite investors, financial analysts and media to its Capital Markets Day on Wednesday, 11 September 2024 from 13.30 until 16.30 EEST. 

During the event, Marimekko’s President and CEO Tiina Alahuhta-Kasko together with other members of top management will elaborate on the progress of Marimekko’s strategy for years 2023–2027: Scaling up the Marimekko business and growth especially in international markets.  

The event will be held in English. Institutional investors, analysts and media are welcome to join the physical event at the Marimekko Headquarters in Helsinki, Finland. The Capital Markets Day can also be followed via a live webcast.  

Institutional investors, financial analysts and media representatives may already register for the physical Capital Markets Day event at ir@marimekko.com. A detailed agenda of the Capital Markets Day as well as information on participation via the webcast will be available closer to the event date on the company website at https://company.marimekko.com/en/investors/.  

A recording and the presentation materials of the Capital Markets Day will be available on the website after the event. 


Further information: 

Anna Tuominen, Communications Director 
Tel. +358 40 584 6944 
anna.tuominen@marimekko.com 

 
DISTRIBUTION: 
Key Media  
 
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 37 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com 


Marimekko Corporation, Managers’ transactions, 23 May 2024 at 2.00 p.m.

Marimekko Corporation: Managers' transactions (Vikkula)

Marimekko Corporation’s Annual General Meeting held on 16 April 2024 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows: 

____________________________________________

Person subject to the notification requirement
Name: Vikkula, Marianne
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350

Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20240522093447_43
____________________________________________

Transaction date: 2024-05-21
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 847 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 847 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by: Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


Marimekko Corporation, Managers’ transactions, 23 May 2024 at 2.00 p.m.

Marimekko Corporation: Managers' transactions (Takebayashi)

Marimekko Corporation’s Annual General Meeting held on 16 April 2024 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:

____________________________________________

Person subject to the notification requirement
Name: Takebayashi, Tomoki
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350

Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20240522093447_42
____________________________________________

Transaction date: 2024-05-21
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 847 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 847 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by: Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


Marimekko Corporation, Managers’ transactions, 23 May 2024 at 2.00 p.m.

Marimekko Corporation: Managers' transactions (Chen)

Marimekko Corporation’s Annual General Meeting held on 16 April 2024 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:

____________________________________________

Person subject to the notification requirement
Name: Chen, Carol
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350

Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20240522093447_40
____________________________________________

Transaction date: 2024-05-21
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 847 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 847 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by: Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


Marimekko Corporation, Managers’ transactions, 23 May 2024 at 2.00 p.m.

Marimekko Corporation: Managers' transactions (Brunazzo)

Marimekko Corporation’s Annual General Meeting held on 16 April 2024 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:

____________________________________________

Person subject to the notification requirement
Name: Brunazzo, Massimiliano
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350

Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20240522093447_39
____________________________________________

Transaction date: 2024-05-21
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 847 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 847 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by: Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


Marimekko Corporation, Managers’ transactions, 23 May 2024 at 2.00 p.m.

Marimekko Corporation: Managers' transactions (Kangas-Kärki)

Marimekko Corporation’s Annual General Meeting held on 16 April 2024 resolved that approximately 40 percent of the annual remuneration of the members of the Board of Directors will be paid in Marimekko’s shares acquired from the market. Pursuant to the resolution, shares have been acquired as follows:

____________________________________________

Person subject to the notification requirement
Name: Kangas-Kärki, Teemu
Position: Member of the Board/Deputy member
Issuer: Marimekko Corporation
LEI: 74370053IOY42B9YJ350

Notification type: INITIAL NOTIFICATION
Reference number: 74370053IOY42B9YJ350_20240522093447_41
____________________________________________

Transaction date: 2024-05-21
Venue: XHEL
Instrument type: SHARE
ISIN: FI0009007660
Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE

Transaction details
(1): Volume: 1129 Unit price: 0.00 EUR

Aggregated transactions
(1): Volume: 1129 Volume weighted average price: 0.00 EUR

MARIMEKKO CORPORATION

Released by: Corporate Communications, Anna Tuominen, tel. +358 40 584 6944

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


Marimekko Corporation, Interim Report, 15 May 2024 at 8.00 a.m.

INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January–31 March 2024: Marimekko’s net sales grew in the first quarter in particular as a result of timing of non-recurring promotional deliveries and operating profit improved

This release is a summary of Marimekko’s interim report for the January-March period of 2024. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The first quarter in brief

  • Marimekko’s net sales increased by 7 percent and totaled EUR 37.7 million (35.3). Net sales were boosted in particular by the growth of wholesale sales in Finland, as the amount of non-recurring promotional deliveries falling in the first quarter was significantly higher than estimated. The increase in net sales was also driven by the growth of international net sales.
  • Net sales in Finland grew by 8 percent. International sales grew by 6 percent as wholesale sales developed favorably both in the Asia-Pacific region and North America and licensing income grew considerably.
  • Operating profit was EUR 5.1 million (3.8) and comparable operating profit totaled EUR 5.2 million (3.8) equaling to 13.8 percent of net sales (10.9).
  • Operating profit was boosted especially by increased net sales and improved relative sales margin. On the other hand, an increase in fixed costs had a weakening impact on operating profit.

Financial guidance for 2024

The Marimekko Group's net sales for 2024 are expected to grow from the previous year (2023: EUR 174.1 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2023: 18.4 percent). Development of consumer confidence and purchasing power, particularly in Finland, global supply chain disruptions and the general inflation development cause volatility to the outlook for 2024.

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Interim Report.

Key figures

(EUR million)
        
1–3/
2024
1–3/
2023
Change,
%
1–12/
2023
Net sales 37.7 35.3 7 174.1
International sales 18.2 17.3 6 75.2
% of net sales 48 49   43
EBITDA 7.4 6.1 21 40.6
Comparable EBITDA 7.5 6.2 22 41.2
Operating profit 5.1 3.8 33 31.4
Operating profit margin, % 13.4 10.8   18.0
Comparable operating profit 5.2 3.8 36 32.0
Comparable operating profit margin, % 13.8 10.9   18.4
Result for the period 3.9 2.4 61 23.6
Earnings per share, EUR 0.10 0.06 61 0.58
Comparable earnings per share, EUR 0.10 0.06 63 0.59
Cash flow from operating activities -0.7 -2.0 64 29.4
Gross investments 0.5 0.2 135 2.0
Return on capital employed (ROCE), % 34.1 27.7   33.0
Equity ratio, % 58.4 53.6   54.1
Gearing, % -1.8 9.6   -6.3
Net debt / EBITDA (rolling 12 months) -0.03 0.15   -0.10
Personnel at the end of the period 446 449 -1 468
outside Finland 78 76 3 83
Brand sales 1 99.7 84.5 18 376.7
outside Finland 73.7 60.0 23 249.0
proportion of international sales, % 74 71   66
Number of stores 162 154 5 167

The change percentages in the table were calculated on exact figures before the amounts were rounded to millions of euros. The figure for comparable earnings per share takes account of similar items as comparable operating profit; tax effect included. Reconciliation of alternative key figures to IFRS and management’s discretion regarding items affecting comparability are presented in the table section of the Interim Report.

1 Brand sales are given as an alternative non-IFRS key figure, representing the reach of the Marimekko brand through different distribution channels. An unofficial estimate of sales of Marimekko products at consumer prices, brand sales are calculated by adding together the company’s own retail net sales and the estimated retail value of Marimekko products sold by other retailers. The estimated retail value is based on the company’s realized wholesale sales and licensing income. Brand sales do not include VAT, and the key figure is not audited. Some licensees provide exact retail figures, in which case these figures are used in reporting brand sales. For other licensing agreements, Marimekko’s own retail coefficients for different markets are used. Licensing income is reported as brand sales when licensed products are sold.

Tiina Alahuhta-Kasko, President and CEO, in conjunction with the report:

“Marimekko had a good start to the year 2024, and an impressive one in terms of our brand communications. This year, we are celebrating the 60th anniversary of the Unikko print, which supports our momentum to continue our determined work to scale up our profitable growth in spite of the weaker general market situation.

Marimekko’s net sales for the first quarter of 2024 increased by seven percent and amounted to EUR 37.7 million (35.3). Net sales were boosted especially by the growth of wholesale sales in Finland as the amount of non-recurring promotional deliveries falling in the first quarter was significantly higher than estimated. The increase in net sales was also driven by the growth of international net sales. Our international net sales increased by six percent, due to the favorable development of wholesale sales in the Asia-Pacific region and North America, as well as the significant growth of licensing income. The general market situation in Finland remained challenging. Nevertheless, the strong appeal of our brand was demonstrated by the continued positive development of our omnichannel retail sales in Finland, with growth of two percent even in a highly tactical business environment. Total net sales in Finland increased by eight percent.

Net sales growth and the improved relative sales margin increased our operating result. In January–March, our comparable operating profit grew by 36 percent to EUR 5.2 million (3.8), representing 13.8 percent of net sales (10.9). Our fixed costs increased as planned, driven particularly by investments in growth. Marimekko’s overall financial position remained strong.

In 2024, we are celebrating the 60th anniversary of our most renowned print design, Unikko, designed by Maija Isola. To celebrate the anniversary, our collections feature a number of special products and, since the turn of the year, Unikko has delighted friends of Marimekko around the world in many ways, including an installation at the Lux Helsinki light festival, a painted iconic streetcar livening up the Hong Kong streetscape, and fashion shows at Copenhagen Fashion Week and in Bangkok. In Japan, Marimekko had the honor of being the first international brand to participate in Rakuten Fashion Week Tokyo, where we presented our upcoming fall collection in mid-March. The continued celebration of the Unikko print throughout the year will provide us with an excellent opportunity to continue our consistent efforts to introduce new audiences to Marimekko and deepen our relationship with the Marimekko community in Finland and around the world.

Various brand collaborations also play an important role in increasing our international brand awareness, which is a prerequisite for our growth strategy. In the first quarter, we launched a new limited-edition brand collaboration collection with the global apparel retailer UNIQLO and a collaboration with the global technology company Samsung. After the review period, we also announced a second collaboration collection with UNIQLO and an upcoming cooperation with the Finnish brand Kalevala Jewelry that will celebrate the Unikko design.

While ensuring the global coherence of the Marimekko brand, we want to have a strong presence in the daily lives of our local customers in each market. We have defined Asia as the most important geographical region for our international growth in the coming years. This was reflected in our collections during the spring in special products and events celebrating, for instance, Lunar New Year and the sakura cherry blossom season in Japan. Omnichannel Marimekko retail, operated by us or our loose franchise partners, represents the core of our distribution strategy. In the first quarter, we complemented our omnichannel retail network in Asia by launching a new digital channel in China and Marimekko online stores in Vietnam and Malaysia were opened. In Japan, two Marimekko stores were opened in Koshigaya and Sendai. In addition, two pop-up stores delighted our customers in Australia. Our total net sales in the Asia-Pacific region increased by 22 percent in the first quarter.

Internationally growing brand awareness, our developing omnichannel store network, and impactful communal experiences around the Marimekko brand support us in scaling up our business. We are excited to continue building the global Marimekko phenomenon together with the constantly expanding Marimekko community, our shareholders, our personnel, and our partners."

Market outlook and growth targets for 2024

The uncertainties related to the development of the global economy, such as geopolitical tensions and their impact on the general economic situation, and general cost inflation influence consumer confidence, purchasing power and behavior and, as a result, can have an impact on Marimekko’s business in 2024, especially in the important domestic market of Finland. Different exceptional situations may cause even significant disruptions in production and logistics chains, and may thus have a negative impact on the company’s sales, profitability and cash flow.

Finland, Marimekko’s important domestic market, traditionally represents about half of the company’s net sales. Sales in Finland in 2024 are impacted by the weak general economy and low consumer confidence as well as the development of purchasing power and behavior. The tactical operating environment also has an impact on the business. The timing between quarters of the non-recurring promotional deliveries in Finnish wholesale sales and their size typically vary on an annual basis. In 2024, the non-recurring promotional deliveries in wholesale sales are expected to be significantly lower than in the comparable year and weighted clearly in the first half of the year. Despite the weak market situation, net sales in Finland are expected to be approximately at the level of the previous year.

International sales are estimated to grow in 2024. In the strategy period 2023–2027, Marimekko will focus on Asia as the most important geographical area for international growth. In 2024, net sales in the Asia-Pacific region, Marimekko’s second-largest market, are expected to increase. Japan is clearly the most significant country in this region to Marimekko and already has a very comprehensive network of Marimekko stores. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2024, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia.

Licensing income in 2024 is forecasted to be approximately at the previous year’s record level.

Because of the seasonal nature of Marimekko’s business, the major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year.

Marimekko develops its business with a long-term view and aims to scale its profitable growth in the upcoming years. In 2024, fixed costs are expected to be up on the previous year. The general cost inflation continues to affect Marimekko in 2024. Personnel expenses are impacted, for example, by general pay increases in different markets. In 2024, Marimekko is celebrating the 60th anniversary of the Unikko pattern, which provides the company with a unique opportunity to grow international awareness through, for example, various events around the world. Marketing expenses are expected to increase (2023: EUR 9.5 million).

Early commitments to product orders from supplier partners, typical of the industry but partly further emphasized by the exceptional situations, undermine the company’s ability to optimize product orders and respond to rapid changes in demand and consumer behavior, which also increases risks related to inventory management and relative profitability. The domestic non-recurring wholesale promotional deliveries also raise inventory risks. Marimekko works actively to ensure functioning production and logistics chains, to avoid delays, to mitigate the negative impacts of generally increased costs, and to enhance inventory management.

Marimekko is closely monitoring the general economic situation, the development of consumer confidence and purchasing power and the impacts of different exceptional situations, and the company will adjust its operations and plans according to the circumstances.

Media and investor conference

A conference for media and institutional investors will be held in English on 15 May 2024 at 2.00 p.m. EEST. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q1-2024, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Further information:

Tiina Alahuhta-Kasko, President and CEO, tel. +358 9 758 71
Elina Anckar, CFO, tel. +358 9 758 7261

MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
Tel. +358 40 5846944
anna.tuominen@marimekko.com

DISTRIBUTION:
Nasdaq Helsinki Ltd
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


 

 

 

Attachment


Marimekko Corporation, Press release 8 May 2024 at 11.00 a.m.

Release of Marimekko's Interim Report, 1 January–31 March 2024

Marimekko Corporation’s Interim Report 1 January–31 March 2024 will be published on Wednesday 15 May 2024 at 8.00 a.m. EEST. The report and related materials will be available on the company’s website at https://company.marimekko.com/investors after the publication.

A media and investor conference will be held in English on 15 May 2024 at 2.00 p.m. EEST. A live webcast of the conference can be followed at https://marimekko.videosync.fi/q1-2024, and a recording of the webcast will be available at the same address later. Questions can be asked during the live webcast in writing.

Additional information:
Anna Tuominen, Marimekko Communications
Tel. +358 40 584 6944
anna.tuominen@marimekko.com

DISTRIBUTION:
Key media

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com



Marimekko Corporation, Press release, 6 May 2024 at 9.30 a.m.

Marimekko celebrates the 60th anniversary of the Unikko print in Helsinki and Tokyo with public open-air fashion shows

The annual Marimekko Day is celebrated in mid-May with a public open-air fashion show in Helsinki and in Marimekko stores globally. To celebrate the 60-year-old iconic Unikko print, the fashion show will also be seen in Tokyo for the first time.

Esplanade Park in the heart of Helsinki will bloom during Marimekko Day on 17 May as Marimekko invites its community to enjoy colorful and inspiring summer fashion starring the 60-year-old Unikko print. In addition to Marimekko’s Spring/Summer 2024 collection, the open-for-all fashion show features live music by Arppa & the band to accompany the models. The event is hosted by Marimekko’s President and CEO Tiina Alahuhta-Kasko and journalist Maria Veitola.

In honor of the 60th anniversary of Marimekko’s most beloved print Unikko, the Marimekko Day fashion show will also extend to Tokyo for the first time on 18 May. During the strategy period of 2023–2027, Marimekko focuses on scaling its growth with Asia as the most important geographical area for international growth.

“Marimekko’s tradition of open-for-all fashion shows crystallizes our brand’s message of joy and empowerment, and has done so since 1992. As we are celebrating the 60th anniversary of our most iconic and globally renowned print Unikko, we wanted to extend Marimekko Day to one of our key cities. Marimekko has a strong community in Japan, and we are excited to bring this beloved tradition to Tokyo for the first time,” says Marimekko's President and CEO Tiina Alahuhta-Kasko.

Marimekko’s Spring/Summer 2024 collection brings joy to summer days

The collection seen during Marimekko Day merges feminine minimalism with modern utilitarian workwear, both equally representative of the rich design heritage of the brand. The Unikko print is also celebrated in the collection in more ways than one, including different scales, placements, colorways and techniques.

“The Spring/Summer 2024 collection reflects Marimekko’s mission to bring joy to people’s everyday lives through bold prints and colors, which also creates the perfect summer wardrobe. The collection includes colorful and relaxed poplin dresses, skirts, shirts, coats, pants and shorts for effortless layering, making it easy to create different styles,” adds Marimekko’s Design Director of Ready-to-Wear and Bags & Accessories, Emmakaisa Kirves.

The Marimekko Day fashion shows take place in Esplanade Park in Helsinki on Friday 17 May 2024 at 12, 13.30, 16 and 18.
Tokyo’s summer fashion show, open to the press, influencers and public, takes place on Saturday 18 May 2024.

Photos: https://mediabank.marimekko.fi/l/FZngVvTvxzcW
Read more: Marimekko Day

Further information:
Leena Salomaa, Marimekko Communications
Tel. +358 9 758 7233
leena.salomaa@marimekko.com

DISTRIBUTION:
Key media

About Marimekko
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com


 


Marimekko Corporation, Press release, 23 April 2024 at 9.00 a.m. EEST

Finnish lifestyle design house Marimekko and global apparel retailer UNIQLO will launch a new limited-edition collaboration collection in May 2024. The collection is made of simple and comfortable UNIQLO pieces and Marimekko’s timeless archive patterns that showcase the brand’s art of printmaking.

The UNIQLO x Marimekko Summer 2024 limited-edition collection includes items for all ages from women to children and babies. The assortment offers a wide array of comfortable dresses, T-shirts and skirts. To perfect the looks, the line also features matching accessories, including the popular round mini shoulder bags in different Marimekko prints.

“The overarching theme for this collection is the idea of a joyful summer picnic with friends and family. We are excited to bring some of our iconic archive prints to this colorful selection of UNIQLO’s easy summer dresses, matching accessories and more. Each item reflects the bold and optimistic lifestyle philosophy that Marimekko’s print design is known for. Our earlier collaborations with UNIQLO have given us the opportunity to share Marimekko’s art of printmaking to a wide, global audience, and therefore we are excited to continue working together,” says Marimekko’s Chief Creative Director Rebekka Bay.

“We are delighted to collaborate with Marimekko once again this summer. The Marimekko prints feature patterns that are inspired by nature. For this collection we chose a selection of prints that would be perfect for the seasons when the sun is shining. The latest lineup includes items for women and girls as well as babies. I hope everyone enjoys the UNIQLO x Marimekko collection for the sunny and cheerful season ahead,” commented Yukihiro Katsuta, Head of Research & Development, UNIQLO.

The collection includes Marimekko’s patterns fit for summer from three different decades: 1950s, 1960s and 1970s. Melooni (melon) and Ruukku (pot for flowers) by Maija Isola, Pentti Rinta’s wavy Lirinä (the sound of gurgling water) and minimalistic Asema (station), Demeter print from the 1970s by Katsuji Wakisaka, and adding the final touch to the collection is Vuokko Eskolin-Nurmesniemi's striped classic Galleria (gallery).

Limited-edition UNIQLO x Marimekko Summer 2024 collaboration collection will be available in UNIQLO stores and at online stores (uniqlo.com) globally where it operates from 2 May 2024 onward. The launch date differs from country to country.

Limited-edition brand collaborations increase Marimekko’s international brand awareness and this way support Marimekko’s international growth strategy. In addition, brand collaboration collections typically generate licensing income to Marimekko. Licensing income from the collaboration with UNIQLO has been recognized as revenue for Marimekko in the Asia-Pacific region in the second, third and fourth quarter of 2023.   

Photos: https://mediabank.marimekko.fi/l/6MRNgF_t5fX9

Read more: https://www.marimekko.com/com_en/uniqlo-x-marimekko-summer-2024-limited-edition-collection

Further information:
Asta Halme, Marimekko Communications
Tel. +358 9 758 7233
asta.halme@marimekko.com

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About Marimekko
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US $18.92 billion, calculated in yen using the end of August 2023 rate of $1 = 146.2 yen), Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. Its corporate statement is Changing Clothes, Changing Conventional Wisdom. Change the World.

Today UNIQLO has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe and North America. For more information, visit www.uniqlo.com.



Shareholders Date % of Shares % of Votes
PowerBank Ventures Ltd (Mika Ihamuotila) 31.07.2024 12.5% 12.5%
Ilmarinen Mutual Pension Insurance Company 31.07.2024 4.9% 4.9%
Varma Mutual Pension Insurance Company 31.07.2024 4.8% 4.8%
Ehrnrooth Anna Sophia 31.07.2024 4.1% 4.1%
Nordea Nordic Small Cap Fund 31.07.2024 2.5% 2.5%
Evli Finnish Small Cap Fund 31.07.2024 2.3% 2.3%
Elo Mutual Pension Insurance Company 31.07.2024 1.5% 1.5%
Oy Etra Invest Ab 31.07.2024 1.2% 1.2%
Oy Talcom Ab 31.07.2024 1.2% 1.2%
Alahuhta Matti 31.07.2024 1.1% 1.1%

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Company Facts

CEO Tiina Alahuhta-Kasko
CFO Elina Anckar
IR Anna Tuominen
Market cap (EURm) 479
Industry Consumer Durables
Ticker MEKKO

Guidance

2024 revenue is expected to be higher than in the previous year. Adj. EBIT margin is expected to be between 16-19%.

Financial targets

Annual growth in net sales 15 percent and operating profit margin (EBIT) of 20 percent. Ratio of net debt to EBITDA at year end maximum of 2. A yearly dividend, at least 50% of net result.

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